Nutrition Program, Toronto Public Health. Harvey McCue ** â Aboriginal ... across Canada joined this tremendous online
WE’RE GROWING 2007 BREAKFAST FOR LEARNING ANNUAL REPORT
WHEN I GROW UP, ME AND TEDDY WILL BE ABLE TO REACH THE CRACKERS WITHOUT HELP.
GROWING UP MEANS I CAN BEAT MY BROTHER IN AN ARM WRESTLE. HE’S PRETTY STRONG BUT I THINK I CAN DO IT.
SOON I’LL BE GROWN UP ENOUGH TO REACH THE HIGHEST CLOUDS IN THE SKY.
I KNOW I’M GROWING UP BECAUSE MY ANKLES GET COLD WHEN I SIT DOWN.
CELEBRATING 15 YEARS AT THE FOREFRONT OF CHILD NUTRITION IN CANADA In 1992, editors at Canadian Living magazine recognized a need for student nutrition programs – to learn well, children need to eat well. Driven by the desire to have a positive impact on the lives of kids across Canada, they rose to the challenge and created BREAKFAST FOR LEARNING.
As we celebrate our 15th anniversary, we
BREAKFAST FOR LEARNING
are incredibly proud of the passion and
voice because so many people step forward
commitment that brought BREAKFAST FOR
and speak out for the importance of child
LEARNING
into existence, that contributed to
our rich history and that still energizes us
has a national
nutrition. In particular, we would like to thank the members of the Board of Directors,
today as we help feed kids’ success. Our
the BREAKFAST FOR LEARNING staff and all
vision remains meaningful and clear: to
the Members and Partners across the
ensure that every child in Canada attends
country, who help us fulfill our mission
school well nourished and ready to learn.
every day. A special word of thanks to our retiring Board Members for their tremendous
For 15 years, BREAKFAST FOR LEARNING has
contributions over the years: Susan Antonacci,
been a leader in child nutrition. Our goal
Paul Clark, Martha Hynna and Jacques
for the future is to keep improving, growing
Woods. Thank you to our sponsors and
and strengthening the BREAKFAST FOR
donors for their generosity and support.
LEARNING
national voice. We are excited to
To our over 30,000 volunteers across the
report on our gold-star accomplishments
country – our driving force – thank you for
for 2006: a renewed brand, innovative
being there so kids get the healthy meals
resources, and distinguished research and
and snacks they need every school day to
advocacy work in child nutrition.
excel in the classroom! Together, we are
We want our brand – the identity we
“Feeding Kids’ Success.”
project to funders, the general public and the kids we serve – to keep up with our achievements. To reflect who we are today – an innovative, progressive and respected leader in child nutrition and a
Tim Kennish
champion of kids’ nutritional needs –
Chair of the Board
we’re introducing a new, re-energized brand. While we will continue to work under the well-established BREAKFAST FOR LEARNING
name, our new logo and identity
will line up our national efforts with our
Martha O’Connor
kid-friendly, dynamic approach.
Executive Director
This year, we launched our highly anticipated online resources – the Club and the Keys to Success quality standards initiative – to amazing response! Major research included release of our first annual Report Card on Nutrition for School Children, and our advocacy in action included hosting a “What Grade Is Your Lunch?” event for Members of Parliament on Parliament Hill in Ottawa.
OUR LEADERS BOARD OF DIRECTORS
Martha Hynna * – Consultant, Executive &
Tim Kennish, Chair – Senior Counsel,
Management Issues (Public Sector)
Osler, Hoskin & Harcourt LLP
Christine Langlois – Freelance Writer/
Terry Fallis, Vice Chair – President,
Author, Family Development
Thornley Fallis Communications
Lesley Macaskill – Supervisor, Student
Larry Murray, Treasurer – FCA Consultant
Nutrition Program, Toronto Public Health Harvey McCue ** – Aboriginal Educator
Susan Antonacci * – Editor-in-Chief,
Mary McKenna ** – Associate Professor,
Canadian Living magazine
University of New Brunswick –
Roland Boudreau – Senior Vice President,
Faculty of Education
Retail Operations, A&P Canada Co.
Sheila D. Rose – Communications/
Leslie Beck – Nutritionist, The Medcan Clinic
Education Consultant
Lynn Chambers – Group Publisher,
Ivor Thompson – Past Director,
Transcontinental Media Inc.
Maritz Research Canada
Paul Clark * – Vice President,
Larry Ward
Communications and Public Affairs,
Jacques Woods * – President,
Canadian Pacific Railway
Woods Strategies Inc.
Susan Evers – Professor, Department of Family Relations and Applied Nutrition –
HONORARY PATRONS
University of Guelph
Elizabeth Baird
Cynthia Gray ** – The Gray-Hadden
Sally Horsfall Eaton
Family Foundation
Ron Joyce
Susan Green – Director,
Anne Lindsay
Strategic Planning & Government Relations,
Murray McEwen
Kids Eat Smart Foundation Mary Hayes ** – Instructional Designer
* Retired Board Member as of June 2007
and Executive Producer, Engage
** New Board Member as of June 2007
Learning Systems Inc.
OUR VISION EVERY CHILD IN CANADA ATTENDS SCHOOL WELL NOURISHED AND
READY TO LEARN
2006-2007 HIGHLIGHTS MOVING FORWARD As soon as the Club was launched, thousands of programs, parents and volunteers from across Canada joined this tremendous online community. It’s a cyber-clubhouse for sharing ideas and accessing the latest child nutrition research and resources. The Club also delivers Keys to Success – program standards and best practices in everything from food safety and staffing to menu planning and evaluation – assisting communities in the further development of their own child nutrition programming.
KEEPING SCORE BREAKFAST FOR LEARNING
released its first annual Report Card on Nutrition for School Children,
revealing that Canada’s kids score only a “C” in healthy eating. In our 2006 report, only 59% of kids are getting the daily servings of fruit and vegetables recommended in Canada’s Food Guide and 37% consume one or more servings of regular soft drinks per day. The Report Card helps parents learn about, and aim for, healthy eating habits and provides them with nutrition tips to ensure their kids get a great start to the school day.
GENERATING SUPPORT Fundraising activities included BREAKFAST FOR LEARNING’s first-ever gala event, an exotic Gourmet Safari to Morocco held in the fall of 2006. Guest “travellers” experienced the amazing culture and community of Morocco, sampled tantalizing foods and bid on exciting auction items to raise funds for child nutrition programs. We also benefited from thousands of donations from generous Canadians through programs at their workplace, while they were shopping and through community fundraising events held across Canada in support of school-based nutrition programs.
LEADING THE WAY BREAKFAST FOR LEARNING
hosted its 3rd Annual National Gathering in Ottawa. Child nutrition
professionals from across Canada shared the latest achievements, successes and challenges in child nutrition. The two-day event was highlighted by an amazing evening, Gathering on the Hill, attended by Members of Parliament, to raise awareness for the tremendous need for breakfast, lunch and snack programs for school-aged children throughout Canada.
MAKING AN IMPRESSION To advocate for support of a national nutrition program for kids, government relations efforts were undertaken on Parliament Hill. BREAKFAST FOR LEARNING hosted a What Grade Is Your Lunch? event attended by over one hundred Members of Parliament, who experienced first-hand what Canada’s kids are really eating for lunch and learned more about child nutrition and the important work done by the thousands of school-based programs throughout the country.
C E L E B R AT I N G F E E D I N G K I D S ’ S U CC E S S In 1992, a group of forward-thinking
We are proud of BREAKFAST FOR LEARNING’s
editors at Canadian Living magazine
made-in-Canada model, which teams up
realized that far too many children were
people and organizations from the
starting their school day on an empty
public, private and volunteer sectors;
stomach. Resolved to tackle the issue
offers funding, resources and expert
head on, they created BREAKFAST FOR
assistance; and champions the tremendous
LEARNING
to help fund school-based
breakfast programs. They wanted to ensure that all children in Canada start their school day well nourished and ready to learn. Today, that vision remains the guiding inspiration and motivation behind the work we do and has led the way to nourishing millions of children in thousands of community and school-based nutrition programs across the country.
good that people and communities can accomplish together. A big THANK YOU to Canadian Living magazine for their vision and for taking the first step. It set us on a path that, 15 years later, sees BREAKFAST FOR LEARNING still at the forefront of the child nutrition movement, striding confidently toward many more milestones of future achievement.
MY MOM SAYS I MUST BE GROWING UP BECAUSE I SEEM TO HAVE ALL THE ANSWERS.
CHILD NUTRITION PROGRAMS
GROWING SUPPORT supports thousands of programs across the country – in every province and territory. In 2006-2007, BREAKFAST FOR LEARNING experienced increases of 28% in the number of programs supported across the country, 26% in the number of children supported and 20% in grant dollars. BREAKFAST FOR LEARNING
PROVINCE
TOTAL 2007 GRANTS
AB BC MB NB NL NS NT NU ON PE QC SK YT TOTAL
$ $ $ $ $ $ $ $ $ $ $ $ $
# OF CHILDREN
SUPPORTED PROGRAMS
209,941 226,892 178,607 155,476 87,122 155,070 112,000 74,384 735,705 75,335 248,649 186,082 109,050
10,932 16,017 10,379 8,845 15,913 10,195 1,553 1,569 124,980 3,428 14,250 10,670 1,334
251 238 99 99 159 149 20 8 985 38 193 78 50
$ 2,554,313
230,065
2,367
OUR FINANCIAL HEALTH BREAKFAST FOR LEARNING is committed to cost-efficient fundraising and to ensuring that donor dollars are spent wisely and effectively. All figures are taken from our audited financial statements as of year-end March 31, 2007.
Revenue
2007
2006
Donations & Grants
$ 4,089,453
$ 3,888,161
Program Revenue
$
433,237
$
209,967
Interest
$
38,839
$
28,558
$ 4,561,529
$ 4,126,686
Charitable Grants
$ 2,554,313
$ 2,136,816
Charitable Programs
$ 1,275,749
$
974,308
Fundraising Costs
$
444,166
$
375,785
Management & Administration Costs
$
423,546
$
347,096
Amortization
$
12,757
$
25,779
Expenses
Surplus (Deficit)
Good Works Index **
$ 4,710,531
$ 3,859,784
($ 149,002)
$
84%
266,902
76%
** The Good Works Index is a measure of donor dollars that go directly to the cause – to help ensure every child in Canada attends school well nourished and ready to learn.
OUR CHAMPIONS BREAKFAST FOR LEARNING
is generously funded by businesses, foundations, government
agencies and thousands of individual Canadians. Their financial support ultimately helps to fund nutritious breakfast, lunch and snack programs in hundreds of communities across Canada. Thank you to all of our donors, sponsors and contributors who have joined with BREAKFAST FOR LEARNING in “Feeding Kids’ Success”!
FOUNDER
“As we mark 15 years in child nutrition, we pay tribute to our founders at Canadian Living magazine. Their remarkable vision started a national movement that continues to have an incredible impact on the lives of children each school day. We are extremely grateful for their ongoing support and for promoting the importance of child nutrition to families across the country. The influence they have had on kids and communities is making Canada a better place.” Martha O’Connor – Executive Director, BREAKFAST FOR LEARNING
MAJOR SPONSORS
“We are proud of our Growing Great Kids program, which supports BREAKFAST FOR LEARNING
and their vision to ensure kids get the nutrition they need to excel in school.
Each school day, healthy breakfasts, lunches and snacks are served to kids across the province and make a positive impact on the way they learn and thrive in the classroom. Together, our employees, customers and suppliers work towards a common goal – nourishing kids and helping ensure a bright future.” Doug Brummer, Vice President, Corporate Development and Marketing – A&P Canada
Through our national partnership with Breakfast Clubs of Canada, thousands of children are served healthy meals and snacks thanks to the support of the following corporations:
In addition, the following Wal-Mart suppliers contributed to BREAKFAST FOR LEARNING: SAM’S CLUB, QTG Canada Inc. and Canada Bread Company Ltd.
“When people Go Bananas! at Wal-Mart, they help kids. Kids like me get healthy food in the morning so that we have energy to learn. I can listen better in class and I get better grades on my tests. We are all happier because we have eaten good foods, and that means our classroom is a better place. Thank you to Wal-Mart and everyone for caring!” Nathan – Public School Student, British Columbia
SPONSORS
“I am grateful to Canadian North for helping make sure we kids get the healthy foods we need to think. Because of them and our volunteer teachers, we start each morning in a healthy way and we go to class ready to concentrate on our work. It is important to have companies in our community that want to help. Without Canadian North, we would not be able to get the delicious and nutritious foods we need to grow and to learn the best we can.” Donna – High School Student, Nunavut
OUR VALUED DONORS, CORPORATE, FOUNDATION AND GOVERNMENT DONORS
$100,000 AND ABOVE The Gray-Hadden Family Foundation $50,000 – $99,999 The John C. & Sally Horsfall Eaton Foundation
$25,000 – $49,999
$10,000 – $24,999
INDIVIDUAL DONORS
Canadian Cancer Society Alberta/NWT Division
Over $1,000
Canadian Security Traders Association, Inc.
Elizabeth Baird
E.D. Smith & Sons, Limited
Thomas J. Bata
RBC Foundation
Peter Braaten Shawn Carmichael
$1,000 – $9,999
Chuck Chakrapani Purdy Crawford
Allard Foundation
Jim Estill
Brandon Area Community Foundation Wendy Buda “Help Needy Kids” Foundation at the
Dr. Susan Evers Anthony Fell
Toronto Community Foundation
The Estate of Margaret Garbig
Burnbrae Holdings Ltd.
Marcelle Gareau
Canadian Egg Marketing Agency
Martha Hynna
CIBC Wood Gundy
Cliff Irwin
The Co-operators Group Ltd.
Tim Kennish
Cora Franchise Group Inc.
Edward Kernaghan
Dairy Farmers of Canada
Christine Langlois
Edmonton Glenora Rotary Club
Anne Lindsay
Egg Farmers of Ontario
Joan Lozinski
Finning (Canada)
Harold Mackay
Four Seasons Hotels Ltd.
James MacLean
Investors Group – PEI Chapter
Shirley Matalas
Kaatza Foundation
Subhash Mehta
The Henry White Kinnear Foundation
Nancy and Larry Murray
The Harold A. Kopas Charitable Foundation
Martha O’Connor
Lise Watier Cosmétiques
Kathleen Oliver
B.F. Lorenzetti & Associates Inc.
Frances Price
The Peter Munk Charitable Foundation
Margaret Rieger
The Government of the Northwest Territories
Marty Snelling
Osler, Hoskin & Harcourt LLP
Ivor Thompson
PBM Products – Wal-Mart Supplier
Larry Ward
Pioneer Hi-Bred Ltd.
Elizabeth Waywell
Prelam Enterprises Ltd. – Wal-Mart Supplier PwC Canada Foundation
$500 – $999
Shaw Communications Inc. Shervin Communications Inc.
Elizabeth Alexander
Sun-Rype Products Ltd.
Anonymous
Sun Valley Foods Canada
Richard Bradshaw
Barbara Tosczak Foundation
Col. John Catto
Winnico Holdings Inc.
Carla Connor
The Winnipeg Foundation
Gerald Conway
Yellowknife Golf Club
T. Brayl Copp David Dodge
$500 – $999
André Gagné Heather Heaps
Amazon Gift Imports
Lynda Humes
Bassett & Walker International, Inc.
Diane Litchen
BMO Harris Private Banking
Robert Lord
Crane Steel Structures
Peter Mantelos
Goodmans LLP
Kimberly Martin
Hume Imaging Inc.
Murray McEwen
Sinclair-Cockburn Financial Group
Marianne McKay
TD Commercial Banking
Warren Mitchell
Travelers Guarantee Company of Canada
Ian Nethercot
Victory Square Law Office LLP
Linda Nower BREAKFAST FOR LEARNING
would like to thank the following
groups who have hosted events raising more than $500.
Tony Pacaud Elizabeth Parker Richard Pettit
Adlair Air Women’s Golf Tournament
John Polak
Canadian Progress Club
Penny Richards
CNC Global Limited
Marilyn Short
Manufacturers’ Health and Safety Association
William Sutton
Norac Consultants
Yvonne Toma
Rona Inc.
Deborah Ware
Teatro Restaurant
Douglas Winter
United Steelworkers – National Office University of Waterloo – Engineering Society B
BREAKFAST FOR LEARNING
would like to thank the following
employee groups for their donations exceeding $500. Bayer CropScience Inc. BMO Fountain of Hope Canadian Pacific Railway Company OPG Employees’ & Pensioners’ Charity Trust Shaw Communications Inc.
VOLUNTEERS FEEDING KIDS’ SUCCESS Thank you to our 30,000 volunteers across
Each school day, their work and dedication
the country – the faces of welcome, the
help Canada’s kids learn better and promote
hands of labour, the hearts of passion and
the positive link between child nutrition
the strength behind our national voice.
and learning.
25 SHEPPARD AVENUE WEST, SUITE 100, TORONTO, ONTARIO M2N 6S7 TELEPHONE 1.800.627.7922 OR 416.218.3540 FACSIMILE 416.733.3453 WWW.BREAKFASTFORLEARNING.CA CHARITABLE REGISTRATION: BN 88763 0556 RR 0001
TO HELP FEED KIDS’ SUCCESS VISIT WWW.BREAKFASTFORLEARNING.CA
OR CALL 1.800.627.7922
