between offline and online â why do you? DIGITAL ... make purchases via online ... cost of average call center interac
AUGMENTED
1 0 1 REALITY
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Bridge the physical and digital through mobile with Aurasma
What is Augmented Reality? Augmented reality, or AR, turns everyday objects, images, and places into interactive worlds with graphics, animation, video, audio, 3D content, and more. Users unlock augmented reality content with their mobile devices, bringing printed materials to life.
98
58
%
% of marketers agree that digital and offline are merging
of Millennials expect
DIGITAL
to engage with a company whenever and via whichever channel they choose
OFFLINE Your customers don’t distinguish between offline and online – why do you?
How does AR help marketers today?
Average Direct Mail Response Rate with Augmented Reality:
37
%
Without Augmented Reality: 3%
12 billion
catalogs mailed each year
$ 4 50 cost of average $
72
%
call center interaction
of catalog recipients prefer to make purchases via online channels. Add AR try-andbuy to reduce the friction to purchase
First call resolution is the largest driver of customer satisfaction in customer service, and satisfaction is
5 points
higher when brands mix traditional and digital methods in customer care versus traditional alone.
58 Billion
$
Amount marketers spend on sponsorships globally every year
25
% increase
in sales by adding AR to branded merchandise like t-shirts, phone cases, character figurines, and more.
Events comprise
21
%
of corporate marketing budgets.
3 out of 5 marketers use no tools to measure event ROI
59
%
of CPG shoppers look for coupons online before entering a store
Use AR to add
social media and attendee surveys to badges, signage, and program guides to capture on-site sentiment and keep attendees connected during and after the event. This helps measure engagement and calculate ROI.
75
AMC Theatres saw a % CTR by launching augmented reality trailers and coupons from movie posters in theatre lobbies.
67
% of retailers say brands can improve
sales by providing stronger brand or product representation on shelves Budweiser saw 350,000 interactions with its scan-to-win augmented reality contest on limited edition packaging.
Sales increase
2.5%
for every 2,000 business cards passed out
Adding AR takes them
to the next level!
Add augmented reality to your marketing plan 1 Sign up for Aurasma 2 Take a Tour 3 Publish and Share
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Use AR to create a lasting first impression and a more personal networking experience.
