Aug 24, 2016 - Facebook: www.facebook.com/DrJohnOwens. #OKsocialDO. Safe and Effective. Use of Social Media in Medical P
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#OKsocialDO Safe and Effective Use of Social Media in Medical Practice
John Owens, D.O. Board Certified, Family Medicine/OMT Diplomate, American Osteopathic Board of Family Physicians Family Physician, Utica Park Clinic (Pryor) Adjunct Clinical Professor, OSU‐CHS COM Twitter: @primaldocfit Periscope: @primaldocfit Facebook: www.facebook.com/DrJohnOwens
What is Social Media? “You are what you share.” ‐Charles Leadbeater, We Think: The Power of Mass Creativity
• 65% of American adults regularly use social media of some form • 35% have used social media/internet to self‐diagnose a medical concern • 59% of U.S. adults have turned to the internet in the past year for health information. • 30% of adult internet‐users have consulted online review sites to pick a doctor.
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What is Social Media? “Social media are web‐based communication tools that enable people to interact with each other by both sharing and consuming information.” ‐webtrends.about.com
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Common features User account: Allows users to share information Profile page: Represents the individual; may include photo, bio, website, recent posts, etc. Friends/followers: Online relationships between users Hashtags, groups, etc: Methods for connecting ideas and helping users navigate information. News feed: Dissemination of information to users Personalization: Flexibility to express individuality Notifications: Broadcasting information Like/comment: Common ways to interact on social media Review/rating/voting: Collective effort of community
What is Social Media? Social Networking: Building relationships Facebook: targeted or broad information to an audience or public Twitter: Brief thoughts available to anyone Snapchat: specific information to specific people at specific times LinkedIn: Professional networking with selected individuals Vine: Video for Twitter, available to anyone Periscope/Keek/Meercat/Blab: Broadcast video to anyone, with feedback Instagram: Pictures, available to selected users or public Pinterest: Social clipboard for information, made available to public Flickr/Tumblr: Pictures/memes to the public, with followers Doximity: Verified physicians, selected followers
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What is Social Media? Social Media: Collaborative information from the community Reddit: Anonymous commenting/up/downvotes on pics YouTube: Video to the public Wikipedia: Collective open‐sourced knowledge Figure1: Knowledge sharing amongst medical professionals Sermo: Social/professional discussions amongst doctors Tapatalk: Portal for forums Yelp: Collective restaurant ratings Flixster: Collective movie ratings Amazon: Collective product ratings Healthgrades/Vitals/RateMDs: Collective physicians ratings
Social Media Explained
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Social Media Statistics • One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users) • People spend 700 billion minutes per month on Facebook • Each Facebook user spends on average 15 hours and 33 minutes a month on the site • More than 250 million people access Facebook through their mobile devices • More than 2.5 million websites have integrated with Facebook • 30 billion pieces of content is shared on Facebook each month • 300,000 users helped translate Facebook into 70 languages • People on Facebook install 20 million “Apps” every day • YouTube has 490 million unique users who visit every month (as of February 2011) • YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
Social Media Statistics • Users on YouTube spend a total of 2.9 billion hours per month (326,294 years) • Wikipedia hosts 17 million articles • Wikipedia authors total over 91,000 contributors • People upload 3,000 images to Flickr (the photo sharing social media site) every minute • Flickr hosts over 5 billion images • 190 million average Tweets per day occur on Twitter (May 2011) • Twitter is handling 1.6 billion queries per day • Twitter is adding nearly 500,000 users a day • Google+ has more than 25 million users • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
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Social Media Use A QuantiaMD survey of more than 4,000 physicians broke down what sites physicians used, both professionally and personally. Site Facebook YouTube Physician communities LinkedIn Google+ Blogs Twitter Other Patient communities None of the above
Professional use 15% 8% 28% 17% 8% 8% 3% 3% 3% 33%
Personal use 61% 31% 18% 19% 15% 14% 9% 4% 2% 13%
Source: "Doctors, Patients & Social Media," QuantiaMD, September (link)
Social Media Impact #FPdocs on #socialmedia? Because health care comes from relationships, and relationships happen where the people are. ‐Dr. Peter Kim @doccottle Social media leverages our MASS (120,900 strong) to AMPLIFY our voices for FORCEful advocacy to #MakeHealthPrimary. #FMRevolution ‐Dr. Jay Lee @familydocwonk “…social media has revolutionized the way we live our lives and the way we teach, communicate, learn, and conduct business. However, I think that we need to do more to revolutionize the way that we use social media in medicine. If we get creative, I think we can use social media for more than promoting ourselves, and instead, use it to educate patients and to reach those who we would have a harder time reaching otherwise.” http://www.kevinmd.com/blog/2016/05/is‐it‐time‐to‐change‐the‐ way‐we‐use‐social‐media‐in‐medicine.html ‐Patricia Mathelier, MS3 @Trishe_Therese
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Use of Social Media Doctors can use social media in three ways, according to Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice. Use social media to: 1. Filter information. Patients often come across erroneous medical information on the web. Social media gives doctors a platform to share reliable health information and guide patients to better health websites. 2. Connect with colleagues. The volume of medical literature grows by 10 percent each year, making it difficult to stay current. But social media platforms like Twitter allow doctors to stay up to date with thought leaders in any area of medicine. 3. Make the doctor’s voice heard and have an influence on changes in the healthcare landscape.
https://youtu.be/‐rwTlxAipuM
Online Reputation What is your online reputation? You ARE on the internet, so what do patients see when they “google” your name? Benefits of a positive online reputation: 1. Recruit new patients 2. Build your credibility with community and existing patients 3. Influence other providers and policy makers 4. Shorten visits by establishing with patients your expertise https://vimeo.com/109244011
www.google.com https://www.google.com/?gws_rd=ssl#q=dr.+johnie+owens
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Healthgrades.com
Facebook Business Page: www.facebook.com/DrJohnOwens Your online personality Q Gain new patients Educate existing patients Save time during office visits Elevate perception of your expertise Gain patient trust Groups: Community gathering places for word‐of‐mouth. This is your virtual version of the barber shop or coffee shop. Market: A place to sell goods or services through an online portal.
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Facebook Statistics: 1.65 billion active users 45 billion posts daily 90% of online U.S. adults use Facebook Supports global economy with $227 billion annually Degrees of separation: 3.57
Social Media Use “…health care marketing on Snapchat is quickly becoming its own field.” ‐eNews!
http://www.eonline.com/news/771708/smile‐your‐butt‐is‐on‐ snapchat‐inside‐the‐plastic‐surgery‐trend‐you‐have‐to‐see‐to‐ believe‐but‐make‐sure‐no‐one‐is‐behind‐you
Dr. Miami Twitter @balbody Snapchat @therealdrmiami http://balharboursurgery.com/about/meet‐dr‐salzhauer/
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Social Media Pitfalls HIPAA violations: exposing protected health information images medical case descriptions comments rants Medical advice/establishing doctor‐patient relationship disclaimer Personal social media risks friending patients or coworkers public persona and its effect on employment State Boards/employers/potential patients Private messaging no medical record/separate medical record too accessible? Too immediate/real‐time posting without a waiting period spontaneous posting
Social Media How-To Internet
App Only
Twitter: www.twitter.com
Periscope
Facebook: www.facebook.com
SnapChat
LinkedIn: www.linkedin.com
HootSuite
Sermo: www.sermo.com
Instagram
Doximity: www.doximity.com YouTube: www.youtube.com
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Any Questions? Follow me on Facebook: www.facebook.com/DrJohnOwens Follow me on Twitter: Dr. John Owens @primaldocfit Follow me on Instagram: @JohnOwensDO Follow me on Periscope: @primaldocfit Follow me on SnapChat: @JohnOwensDO Connect with me on LinkedIn: John Owens, D.O. Connect with me on Doximity: John Owens, D.O.
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