CAMPAIGN SNAPSHOT. Objectives: ... Book of the Week EDM (45K subscriber with a 14% open rate) ... Our paid Facebook camp
The History of Bees Maja Lunde
Our Scribner pick of 2017
SCRIBNER CAMPAIGN SNAPSHOT Objectives: To publish another wonderful literary offering under the Scribner imprint. Secure major media coverage and leverage the international momentum building behind this book.
Who will LOVE this book? • Readers of literary fiction • Booklovers who follow literary prizes & literary pages • Perfect for bookclubs
SCRIBNER PRE-AWARENESS CAMPAIGN
First chapter included in our beautiful Scribner sampler. Available on Simon & Schuster NetGalley in April. Physical proofs also available.
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CONSUMER MARKETING Quarter page advertisement in The Monthly – 30,000 circulation.
The Saturday Paper Briefing – Run-of-site digital advertising for one week.
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Cover of Good Reading Magazine in September. Major editorial support. Full support on all social channels of Good Reading Magazine. Librarian newsletter.
Good Reading Magazine Circulation 20K Facebook 4.5 K Twitter 4K
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Book of the week on Better Reading in September. • • •
Facebook post (110K likes on Facebook) Book of the Week EDM (45K subscriber with a 14% open rate) 50,000 monthly views on the website
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Paid Facebook Campaign Our paid Facebook campaigns are securing great engagement with an average CTR of 1.01%. Our CTR for The Fall of Lisa Bellow reached 1.43% and we received more than 1677 clicks. We’re aiming for the same results with The History of Bees.
SCRIBNER
We’ll publish an original piece written by Maja Lunde across all news networks across Australia via Outbrain. Since February, we’ve had over 6,700 reads (0.14% CTR) of our articles on Outbrain.
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RETAILER POS A specially designed Scribner branded bookmark.
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SCRIBNER PUBLICITY We’ll secure reviews, features and interviews in literary channels across ANZ.
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SCRIBNER Festivals Pitching to all major literary festivals in Australia and New Zealand.
