White House's Impact on Public Relations Profession - USC Annenberg

6 downloads 192 Views 1006KB Size Report
If the current President of the United States invited you to join the White House. Communications Team, would you accept
W H I T E H O U S E ' S I M PA C T O N P U B L I C R E L AT I O N S P R O F E S S I O N

The work of the current White House Communications Team impacts the general public’s perception of the public relations profession.

100%

80%

60%

40% 38.2%

35%

20%

0

11%

10.6%

Somewhat disagree

Neither agree nor disagree

5.2% Strongly disagree

Somewhat agree

Strongly agree

W H I T E H O U S E ' S I M PA C T O N P U B L I C R E L AT I O N S P R O F E S S I O N

When asked about various aspects of the performance of the overall White House Communications Team, PR executives agreed that they...

100%

80%

83.7%

80.2%

63.5%

60%

40% 36.3%

32.0%

20% 15.7%

0

Constantly change their views/ statements

Distort the truth

Purposefully lie

13.3%

11.6%

Are treated Are strategic Act like PR Do their Work hard in their best to explain the unfairly by professionals the media approach despite the administcircumstances ration’s policies

W H I T E H O U S E ' S I M PA C T O N P U B L I C R E L AT I O N S P R O F E S S I O N

How would you rate the impact the individual team member’s work has on the image of the public relations profession? Percentage of respondents who chose “negative” or “very negative.”

Sean Spicer

90.7%

Kellyanne Conway

89.9%

Sarah Huckabee Sanders

56.5% 35%

Hope Hicks

31.2%

Michael Dubke

28.3%

Dan Scavino

0

20%

40%

60%

80%

100%

W H I T E H O U S E ' S I M PA C T O N P U B L I C R E L AT I O N S P R O F E S S I O N

If the current President of the United States invited you to join the White House Communications Team, would you accept his invitation for any of the following positions? Percentage that would not accept the position.

89.4%

Press Secretary

79.4%

Counselor

Deputy Press Secretary

89.5%

Director of Communication

83.6% 82.8%

Director of Strategic Communication

88.2%

Director of Social Media

0

20%

40%

60%

80%

100%