WHY ACADEMIC QUALIFICATIONS WILL NOT HELP YOU (MUCH ...

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NEW ZEALAND’S E-MAG FOR ENTREPRENEURS AND BUSINESS OWNERS

MARCH 2017 VOL 3

WHY ACADEMIC QUALIFICATIONS WILL NOT HELP YOU (MUCH) AS AN ENTREPRENEUR

Strategies for selling to procurement managers Is your business in the sweet spot for business success? Startup Watch: Hire The Attire www.nzentrepreneur.co.nz

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Why academic qualifications will not help you (much) as an entrepreneur

10 Useful strategies for selling to procurement managers 16 The sweet spot of success

20 Startup Watch: Hire the Attire

23 Quick Fix

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w: www.nzentrepreneur.co.nz

ABOUT / Short and sharp, New Zealand Entrepreneur is a free e-magazine delivering thought provoking and enlightening articles, industry news and information to forwardthinking entrepreneurs.

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EDITOR / Richard Liew ART DIRECTOR / Jodi Olsson GROUP EDITOR / Colin Kennedy CHIEF FINANCIAL OFFICER / Alastair Noble

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CONTENT ENQUIRIES / Phone Richard on 021 994 136 or email [email protected] ADVERTISING ENQUIRIES / Jennifer on 0274 398 100 or email [email protected] WEBSITE / nzentrepreneur.co.nz

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Better sales begin with better relationships. Our proven sales and customer service helps your business thrive by fostering deeper connections between people and brands. We work behind the scenes to make our partners’ brands shine. Find out how your sales channel can work better and smarter. Visit: LeadingEdgeGroup.co.nz

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Entrepreneurship

WHY ACADEMIC QUALIFICATIONS WILL NOT HELP YOU (MUCH) AS AN ENTREPRENEUR

BY Richard Liew

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A

s an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service of value to the market and also make a profit. Sounds quite daunting when you put it that way, doesn’t it? The good news is that millions of people around the world have done this, and like anything in life, you too can learn how to do it if you’re committed. Oh, and if you’re open to learning. “Open to learning?”, you might be thinking to yourself, “Oh good. I made it through high school. I have a diploma/ certificate/degree. I’ve got a masters/ PhD/MBA. So I’m good to go, right?”. Unfortunately, no. That’s not the sort of learning I’m talking about. In fact, when it comes to entrepreneurship, many highly academically qualified people I’ve encountered can be some of the least open to learning.

The real learning needed to be a successful entrepreneur can’t happen in a classroom. You can’t pay a fee, go to classes, write essays and sit an exam to get qualified. But wait! I hear some of you saying; you can study business and entrepreneurship at school. This is true, and there is a growing awareness that more emphasis should be put on entrepreneurship in our schools and tertiary institutes. Initiatives like the Young Enterprise Scheme do an excellent job of introducing Kiwi kids to entrepreneurial thinking at a young age. You can find out if your children’s school offers Young Enterprise programs here. Similarly, many business programs at universities now include papers on entrepreneurial thinking. MBAs often include the study of elements relevant to entrepreneurship. www.nzentrepreneur.co.nz

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Entrepreneurship

Don’t mistake me here – all opportunities for learning are useful, and it is a good idea to read and study everything you can get your hands on about entrepreneurship before you start. But here’s the deal: while you can get lessons on entrepreneurship in the classroom, there is so much invaluable learning to be done out in the marketplace. And the market doesn’