Why Apple Pay? - Vantiv

Why Apple Pay? Apple Pay is gaining momentum at retail checkouts. But what does it mean for your online business?

• Consumer doesn’t need to type in payment or shipping information during the in-app (online) checkout process

Frictionless Checkout May Increase Conversions

• Apple Pay leverages Touch ID to allow quick payments authentication with a touch of the thumb • Apple sold 30K iPhones every hour in Q4 2014¹

83%

Fast-Growing Addressable Market

• iPhone 6 has converted the most Android customers of any Apple product² • This technology is being embraced by the top U.S. issuing banks - 83% of all U.S. credit card purchase volume is made on cards that can be used with Apple Pay³

• Utilizes existing credit/debit card processing

Merchant Compatibilty

• If merchant has an iOS app developed, minimal incremental work is necessary to enable Apple Pay

How does a consumer use Apple Pay? 1) Load payment card

information into Apple Pay via Passbook then open an app that supports Apple Pay.

2) Add items to the

online shopping cart via iOS app.

3) Select the “Buy with

4) Authenticate the

Apple Pay” or “Apple Pay” button during checkout.

purchase with your thumbprint and get a friendly buzz and beep indicating that the payment is complete.

$

Payment Card Loading

iOS App

Checkout

Touch ID

In-App Payments Powered by Apple Pay

Why Apple Pay through Vantiv? Because we simplify payments innovation. You’ve developed an iOS app and set up Apple Pay, now you need to connect with your payment processor – we’ve streamlined that process. We offer multiple implementation options, so your developers can be as involved (or uninvolved) as they want. Hosted decryption and processing are automatically performed by Vantiv behind the scenes so that you can keep sensitive payment data from ever touching your systems.

How does Vantiv’s Apple Pay solution work with your payment systems?

1

3

Application requests payment credentials from an iPhone 6/6 Plus.

4

(1) iPhone

iOS App

(2)

2

Application passes encrypted credentials for processing – either through an existing link with our merchant systems . . . . . . or directly to our Mobile API from the app.

(4) (5) Vantiv

(3)

It returns an encrypted data package to your iOS application.

Merchant Systems

5

Refunds, reversals, and captures follow normal credit/debit processes with the card networks.

eCommerce Powered by Vantiv

Have any questions? Contact us.

Merchants: [email protected]

Partners: [email protected]

1 http://www.npr.org/blogs/alltechconsidered/2015/01/28/382032411/apple-sold-30-000-iphones-an-hour-last-quarter-scored-record-profits

© 2015, Vantiv, LLC. All rights reserved.

2

http://nypost.com/2015/01/27/iphone-6-sales-boost-apple-profits-to-stratospheric-levels/

3

http://www.apple.com/pr/library/2014/09/09Apple-Announces-Apple-Pay.html