Apr 5, 2016 - Senior Business Development Manager - Freeman .... New candidates must submit a CEM application and $100 a
August 22nd-26th Millennium Hilton
Bangkok, Thailand
Programme by:
Hosted & Organised by:
WHY YOU
Development Department
SHOULD ATTEND: The Certified in Exhibition Management (CEM) designation was created in 1975 by the IAEE to provide a professional designation for individuals in the exhibitions and events industry. To earn the designation, participants must complete a nine-part program within three years. Recertification is required every three years after the initial program is completed to maintain the certification.
WHO WILL BENEFIT:
P
roject coordinators and (exhibition sales/project) managers
The CEM designation was formed to raise professional standards and is recognized throughout the industry as the premier mark of professional achievement. *Upon completion of each CEM module, participants are awarded 6 Continuous Education (CE) clock hours, or 0.6 Continuous Education Units (CEUs). This can be used in the Certified Meeting Professional (CMP) application process.
E
xperience professional who have joined the exhibition and events industry
E
xecutives who wish to enhance their understanding of exhibition and event management
LEARNING OBJECTIVES:
L
earn the concepts and elements in organizing exhibition and event.
F
ind out how your peers are dealing with similar issues you are facing.
N
etwork and learn from industry experts who are forging new paths in exhibition and event managmenet.
D
iscover how to apply what you learn to your organization to get bottom-line results.
ABOUT MICE CAPABILITIES
Development Department The MICE Capabilities Development is determined to significantly strengthen Thailand’s MICE industry through content and knowledge management, and networking. The overall goal is to generate well-trained professionals who are capable of delivering international standards of service while exuding traditional Thai warmth and friendliness. This innovative program will inspire a new generation of students to pursue a rewarding career in Thailand’s rapidly expanding MICE industry, while encouraging industry professionals to enhance their management skills.
SCHEDULE AT A GLANCE DATE
COURSE
SPEAKER
Mar 14, 2016
Event Marketing
Alfredo Lomas
Mar 15, 2016
Exhibition and Event Sales Fundamental
Bruce Lemmon
Mar 16, 2016
Strategic Planning and Management
Naomi Wagschal
Mar 17, 2016
Floor Plan Development
Dennis Sharland
Mar 18, 2016
Selecting Service Contractors
Charlotte Pearson
COURSE
SPEAKER
Aug 22, 2016
Event Operations
Charlotte Pearson
Aug 23, 2016
Security, Risk and Crisis Management
Nancy Milani
Aug 24, 2016
Facilities & Site Selection
Kellie Shevlin
Aug 25, 2016
Finance, Budgeting & Contracts
Steven Hacker
Aug 26, 2016
Consumer Show Management
Eric Udler
DATE
Remark: Schedule is subject to change without prior notice.
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As of March 2nd, 2016
CEM 2016
Founder and Owner of GEM Global Events Management LLC
COURSE: Exhibition and Event Sales Fundamental
Bruce Lemmon, CEM, is founder and owner of GEM Global Events Management LLC, a consultancy which helps non-profit organizations expand successful programs and projects, with an emphasis on exhibition management and new conference and tradeshow development. As Head of the Office of International Development for the world’s largest geoscience association (30,000 members in 116 countries), he established and coordinated new non-U.S.-based activities while continuing to oversee the international conference and exhibition management team. Bruce received his Certified in Exhibition Management designation from IAEE in 1993 and has served on several committees, including the CEM Commission. Bruce was a recipient of IAEE’s Merit Award and is a CEM International Faculty member who teaches in the US, Korea and Thailand.
CHARLOTTE PEARSON, CEM
FACULTY BIOGRAPHY
BRUCE LEMMON, CEM
Senior Business Development Manager - Freeman Charlotte Pearson, CEM, joined Freeman in 2011 as Senior Business Development Manager in the Freeman Las Vegas branch. Freeman is the premier provider of integrated marketing solutions for face-to-face events. Charlotte is responsible for sales management, strategic sales planning, and pre/show site/ post show support on over 30 tradeshows per year. The shows she produces are in various industries and range from associations to corporate events. She has worked with the Bowling Association to the large insurance giant AIG…from government military associations, to large sports equipment shows. Charlotte has been an active member of IAEE since 1992 and was the 2015 Chair of the CEM Commission. Charlotte also served on the IAEE Education Committee for several years and eventually chaired the committee. Charlotte is a CEM International Faculty member and teaches several times a year in the US as well as internationally in Taiwan, Thailand and Korea.
COURSE: Selecting Service Contractors, Event Operations
AL LOMAS, CMP, CMM, CFE, CEM Owner of Certified Consulting Service
Al Lomas, CMP, CMM, CFE, CEM, Owner of Certified Consulting Service, teaches CEM courses for IAEE across the nation as well as internationally including Azerbaijan, Taiwan and China. He is retired from the City of San Antonio after 21 years of service. Al managed more than 600 events annually held at the Municipal Auditorium, Henry B. Gonzalez Convention Center, Lila Cockrell Theatre, HemisFair Arena and Alamodome. The mix of events included conventions, consumer shows, trade shows, meetings, performing arts events, sporting events, concerts and with the emphasis on providing a positive secondary experience while in the facilities. COURSE: Event Marketing
Al was the CEM Commission Chairperson for IAEE in 2013, has been a member of the CEM faculty since 2007, was Director of Education for MPI Texas Hill Country Chapter from 2008-2012 and a CMP Study Group Leader for MPI from 2001-2012.
August 22nd-26th, Millennium Hilton Bangkok, Thailand
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FACULTY BIOGRAPHY
DENNIS SHARLAND, CEM
Sr. Manager of Expositions and Advertising for the Air Force Association Dennis Sharland, CEM is Sr. Manager of Expositions and Advertising for the Air Force Association. He is a seasoned and certified trade show professional with almost 20 years of experience. He has had the opportunity to experience all sides of the industry in venues across the US as well as Europe and Australia on shows with as few as 20 exhibitors to those with more than 1000. Dennis now manages two of the most well regarded trade shows in the aerospace and defense market having taken them from floor plans printed on foam core and exhibit guides produced in-house to interactive floor plans that are available 24/7 and a professional produced guide worthy of repeat sponsorship. Dennis is also a member of IAEE’s CEM Commission.
COURSE: Floor Plan Development
ERIC UDLER, CEM
President, All Show Services
Eric Udler, CEM produces two consumer pet shows a year in New York and Washington, DC. Eric also produces the New Jersey Home Show, which is the largest and most established home show in the New York Metropolitan Area. Prior to launching his own shows, Eric was a sales executive with two of the world’s largest exhibitions and Tradeshow Week Top 200 shows -- the Consumer Electronics Shows (CES) and the National Association of Broadcasters (NAB). Eric has been a member of IAEE since 1992 and received his CEM designation in 1994. He is a former Chair of the Public Events Council. COURSE: Consumer Show Management
KELLIE SHEVLIN, CEM
Executive Director, Craft Beverage Expo Kellie Shevlin earned her Certification in Event Management (CEM) designation in 2007, was featured by Exhibit City News on its “40 under 40” list, and holds wine certifications for the Wine & Spirit Education Trust (WSET) and the Society of Wine Educators Certified Scholar of Wine (CSW). Having spent a year researching the craft beverage market and getting counsel from industry leaders, she identified a void in the space and found a need to service the craft segment specifically, and more importantly, the need for a post-production focus to improve businesses of craft beverage companies nationally. COURSE: Facilities & Site Selection
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CEM 2016
Show and Event Manager, Thunder Bay Chamber of Commerce
Nancy Milani, CEM, CMP has produced and coordinated over 200 events in the past 25 years from a variety of charity fundraisers, to professional sporting and corporate events, conferences, trade and consumer shows. Nancy has served well on numerous boards and committees and currently is on her second term with the Board of Directors for the Canadian Association of Exhibition Management (CAEM). Presently she produces two consumer shows, two trade shows and conferences and oversees another 20 events annually. Nancy facilitates Certified in Exhibition Management (CEM) courses for IAEE in Canada, the United States and Asia and regularly lectures on sales, marketing and event management to various groups.
COURSE: Security, Risk and Crisis Management
NAOMI WAGSCHAL, CEM, CMP
FACULTY BIOGRAPHY
NANCY MILANI, CEM, CMP
Meetings & Exhibitions Business Manager, College of Family Physicians of Canada
COURSE: Strategic Planning and Management
Naomi Wagschal, CEM CMP brings more than two decades of enthusiasm and innovation in all aspects of trade show and convention management. Her role as Meetings and Exhibitions Business Manager for The College of Family Physicians of Canada includes strategic planning, convention meeting planning, site selection, facility and hotel contracting, budgeting, logistics, and personnel management. In 2013 Naomi was inducted into the Canadian Association of Exposition Management (CAEM) Hall of Fame for her contributions to that Association and the exposition industry in Canada. Naomi holds certifications in both exposition management and meeting planning and joined the IAEE CEM faculty in 2013.
STEVEN HACKER, CAE, CEM, FASAE Principal – Bravo Management Group
Following a notable 40-year long career as CEO of several nonprofit associations, Steven Hacker, CAE, CEM, FASAE, is now the Principal of Bravo Management Group, an organization that provides strategic leadership, governance, marketing and event planning expertise to associations and trade show organizers around the world. He authors a column (“The Association Doctor”) in Association News magazine published monthly by Schneider Publishing of Los Angeles that is read by 50,000 association professionals. Steven is recognized as an authority on the structure and leadership of nonprofit organizations and has earned prestigious professional designations including Certified Association Executive (1974), ASAE Fellow (1988) and CEM (Certified in Exhibition Management) in 2012. He is the first American to have received the Power and Profile award of the Joint Meetings Industry Council (JMIC) in 2012. He is also an award-winning professional photographer who specializes in exhibition and event photography.
COURSE: Finance, Budgeting & Contracts
During more than two decades as CEO of the International Association of Exhibitions and Events (IAEE), headquartered in Dallas, Texas (USA) Steven helped build that organizations membership four-fold and established offices in Brussels, Singapore and Beijing. He designed the ‘Certified in Exhibition Management’ (CEM) designation program that now operates in ten nations. Inducted into the Convention Industry Council’s Hall of Leaders in 2007, Steven has been named “One of the 25 Most Influential People in the Events Industry” nine times.
August 22nd-26th, Millennium Hilton Bangkok, Thailand
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CEM LEARNING PROGRAM
BECOME A CEM In the exhibitions and events industry, the Certified in Exhibition Management (CEM) designation is the premier designation offering a cutting-edge certification for exhibition industry professionals. The CEM curricula, a dependable so urce of specific knowledge for all individuals, emphasizes direct application to daily challenges and can be tailored to the individual needs and interests of participants. Because of the emphasis on practical knowledge, the CEM Professional Designation Learning Program is first, an educational program, and second, a certification program. The availability of online and face-to-face courses help to meet the needs, individual preferences and time commitments of CEM participants.
JOIN THE GLOBAL CEM NETWORK The CEM Professional Designation Learning Program is a global designation offered in the United States, Brazil, Canada, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan and Thailand. More than 2,200 active CEMs around the world make up the CEM Network which serves as a new channel for communication, ideas, thought leadership, industry recognition and promotion. Designees use the CEM logo on business cards, resumes, social networks, websites and other forms of collateral to reinforce expertise. Hiring managers can be confident that applicants carrying the CEM designation are knowledgeable and skilled in exhibition management.
PREPARATION FOR BECOMING A CEM CEM candidates are required to have at least three years of full-time experience as a practitioner in exhibition and/or event management prior to beginning the CEM Learning Program. New candidates must submit a CEM application and $100 application fee to enroll in the program, which includes a copy of the supplemental publication, The Art of the Show, An Introduction to Exhibition Management. To earn the designation, participants must complete nine of 12 courses and pass the corresponding exams within three years of beginning the program. Participants are encouraged to choose their courses based on their needs and interests. There are no mandatory courses. The three-year time frame begins at the time the first exam is passed.
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CEM 2016
WHY THAILAND?
Thailand, having earned a global recognition as a preferred tourism destination, is always looking ahead. Placing MICE industry as a national agenda, Thailand aims for another height, transforming itself into a major MICE hub of Asia. It now becomes the first country in Asia in launching MICE curriculum to universities with the ultimate goal to elevate standards and professionalism of MICE personnel. Service quality and standards of Thailand is not only globally recognized but also dynamic at international level. Thailand began to promote Green Meetings among MICE operators in 2009, having earned Bangkok a leader in Green Meetings in Asia. It is now moving up the ladder, becoming the first in Asia in introducing Event Sustainability Management Systems to the industry. Quality, standard and professionalism are now the key and the core of Thailand’s MICE industry, apart from its world-class infrastructure, value for money, countless business opportunities and myriad of destinations.
Hotel Accommodation Millennium Hilton Bangkok: The Millennium Hilton Bangkok is a hotel where you can truly let your hair down and have fun. Featuring 543 guest rooms, that blends welcoming warmth, sheer contemporary cool and river views from every window. Boasting four stunning restaurants, one bar and a stand alone full service, twelve treatment room Spa Sanctuary. Attractions like the Grand Palace, Reclining Buddha and the Temple of Dawn are just a short boat ride away. This hotel is well-connected by river, skytrain and road.
Transportation Suvarnabhumi International Airport is a grand vision of modern air travel, with its sophisticated design and facilities. This gateway to the cosmopolitan heart of Bangkok is situated approximately 36 kilometers east of downtown, on an 8,000 acre (32 km²) plot of land. Suvarnabhumi is the sixth busiest airport in Asia, and the busiest in the country, having handled 47.9 million passengers in 2011, and is also a major air cargo hub, with a total of 96 airlines. the airport also has a rail link system that can get you to/from the city centre in 15 minutes, so transferring to downtown or the industrial hub of Thailand’s Eastern Seaboard is both easy and convenient.
August 22nd-26th Millennium Hilton
Bangkok, Thailand
R E G I S T R AT I O N F O R M First Name:
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Family Name
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Year in the industry
Degree (s) Held
Title
Badge Name
Organization
Company Registration Number
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Mobile:
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R E G I S T R AT I O N O P T I O N CEM Week
CEM Week 1/2016
CEM Week 2/2016
Single Module CEM Week 1/2016 (Mar 14-18, 2016) at Radisson Blu Bangkok
CEM Week 1&2/2016
CEM Week 2/2016 (Aug 22-26, 2016)
Module 1 – Event Marketing (Mar 14)
Module 6 – Event Operations (Aug 22)
Module 2 – Exhibition and Event Sales Fundamentals (Mar 15)
Module 7 – Security, Risk and Crisis Management (Aug 23)
Module 3 – Strategic Planning and Management (Mar 16)
Module 8 – Facilities & Site Selection (Aug 24)
Module 4 – Floor Plan Development (Mar 17)
Module 9 – Finance, Budgeting & Contracts (Aug 25)
Module 5 – Selecting Service Contractors (Mar 18)
Module 10 – Consumer Show Management (Aug 26)
Rate (Baht/Person)
Advanced Rate (Expires May 31, 2016)
Regular Rate (After Jun 1, 2016)
Member (TICA, TEA, EMA) Single Module CEM Week 1/2016 or 2/2016 CEM Week 1&2/2016
10,000 15,000 27,000
12,000 18,000
Nonmember Single Module CEM Week 1/2016 or 2/2016 CEM Week 1&2/2016
10,000 45,000 80,000
12,000 54,000
Payment – Bank transfer Account Name: MICE CAPABILITIES DEVELOPMENT Account No.: 038-438984-1 Bank Name: SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED Branch Name: Siam Square Branch Bank Address: 222/1-7 Rama 1 Road, Wangmai, Patumwan Bangkok 10330, Thailand Swift Code: SICOTHBK Please send a copy of the original bank transfer – payable to the mentioned account number together with this registration form by fax to: (+66) 2658 1412 or email to:
[email protected] *Kindly note all the bank charges are to be borne by the participant.
Programme by:
Hosted & Organised by:
Development Department
For more information or registration, please contact Nuanrumpa at +662 694 6082 or
[email protected] 