DINNER (3+ COURSES):. $29, $39, $49. PRESENTED BY: FRIDAY ... participating restaurants and dining neighborhoods through
WINTER dineL.A.
P R ESENT ED BY:
E V E N T I N F O R M AT I O N
dineL.A. is a 15-day dining event that takes place twice a year and showcases Los Angeles as a premier dining destination. Participating restaurants offer special lunch and dinner menus introducing diners to diverse culinary experiences in various neighborhoods throughout the city. For more information, visit: dineLA.com
E V E N T D E TA I L S
MENU REQUIREMENTS
EVENT DATES
Menu(s) must reflect a 20% value and be approved by the dineL.A. Compliance Officer. See chart below.
JANUARY 12 – JANUARY 26, 2018 FRIDAY
LUNCH
FRIDAY
PARTICIPATION FEE
$900 PER RESTAURANT dineL.A. MENU PRICE POINTS
dineL.A. MENU PRICE POINTS
REGULAR MENU PRICE POINTS
$15 $20 $25
$18 - 23 $24 - 29 $30+
dineL.A. MENU PRICE POINTS
REGULAR MENU PRICE POINTS
$29 $39 $49
$35 - 46 $47 - 58 $59+
LUNCH (2+ COURSES): $15, $20, $25 DINNER
DINNER (3+ COURSES): $29, $39, $49
DEADLINE TO REGISTER: THURSDAY, NOVEMBER 30 TH
Register Online at: dineLA.com/REGISTER MENU(S) & PAYMENT DUE BY THURSDAY, DECEMBER 7 TH
For more information, contact:
[email protected]
310.591.5533
EVENT PROMOTION
P R ESENT ED BY:
INCLUDES
ADVERTISING* PRINT – Ads in local publications ONLINE – Ads on highly searched dining, entertainment and event websites EMAIL – Eblasts to 174k+ dineL.A. subscribers and other partners WEBSITE – dineLA.com features participating restaurants with photos, logos, address, phone and dineL.A. menus SOCIAL MEDIA – Posts promoting the event on dineL.A. social media channels, Instagram (293k+ followers), Facebook (98k+ fans), and Twitter (83k+ followers).
P U B L I C R E L AT I O N S * PR CAMPAIGN – Targeting local, regional, and national media PRESS RELEASES – Spotlighting dineL.A. will be distributed in local & visitor markets FEATURE STORIES – Highlighting the event, participating restaurants and dining neighborhoods throughout the L.A. area in print and online BROADCAST – Local station coverage will report on dineL.A. MEDIA & INFLUENCERS – Restaurant reviewers, critics and bloggers will cover dineL.A. and the participating restaurants
P R O M O T I O N A L M AT E R I A L S * Participating restaurants receive a variety of marketing materials and digital assets to help promote dineL.A. including: MENU TOOL KIT – Tips to create dineL.A. menus to attract customers SOCIAL MEDIA TOOL KIT – Tips on how to leverage social media during dineL.A. PROMOTIONAL MATERIALS – Event creative and logo for use on restaurant websites, menus and social media channels
*SUBJECT TO CHANGE
For more information, contact:
[email protected]
310.591.5533
