BloomThat founders created the company ... Identifies issues the company didn't even know it had ... New Relic is a soft
Customer Case Study
With New Relic Synthetics, BloomThat Delivers on its Customer Promise BloomThat founders created the company with the vision of providing a better, faster, and easier alternative to current online flower industry offerings. Available exclusively
Industry
Location
Employees
through its website and iOS app, BloomThat
Same-day
San Francisco, CA
30
delivers better-looking bouquets, with
flower delivery
same-day delivery by bicycle, often within 90 minutes. The company is backed by investors that include: SV Angel, Ashton
Use Case Discover production website problems before users experience them
Kutcher, A-Grade Investments, Joe Montana,
Why New Relic Synthetics
Reddit co-founder Alexis Ohanian, and others.
as waterfall charting and easy scripting capabilities
Easy to deploy and use, with robust features such
Highlights
“Every time New Relic comes out with something new, we find problems we didn’t even know we had.” Kevin Klein Vice President of Engineering, BloomThat
Creating a frictionless customer experience
• Delivers confidence that all website functionality is working as planned • Identifies issues the company didn’t even know it had • Enables BloomThat to deliver a higher quality customer experience
“While New Relic® Browser™ gives us great insight into what users are experiencing in real time, we also wanted to be even more proactive,” says Klein. “We want to know if something in production is broken before someone actually experiences it.”
BloomThat uses technology to solve the non-technical problem of sending a fresh, local flower bouquet with minimal hassle,
Klein knew he wanted to generate synthetic traffic to the website to continually test
high quality, and same-day delivery. To take as much friction
all the processes on the site and considered coding the capability in house. “Frankly,
out of the ordering process as possible, BloomThat’s vice
it was far too much effort to create a synthetic monitoring tool from scratch,” said
president of engineering, Kevin Klein, began looking for a way
Klein. “When I heard about New Relic Synthetics™ at the FutureStack conference, I
to go beyond reactive monitoring of the website.
knew it would be perfect for us and couldn’t wait to try it out.”
With New Relic Synthetics, BloomThat Delivers on its Customer Promise
Finding problems before customers do Klein reports that the installation took all of five minutes and that the team immediately discovered a number of areas on which to concentrate their performance improvement efforts. “New Relic Synthetics is exactly what we thought it would be,” says Klein. “It’s perfect. It’s giving us incredible
“Thanks to New Relic Synthetics …We were able to bring the load time down from about 500 milliseconds to about 20 milliseconds.” Kevin Klein Vice President of Engineering, BloomThat
data that we wouldn’t have otherwise.”
Delivering a fresher, better flower sending experience “Every time New Relic comes out with something new, we find problems we didn’t even know we had,” says Klein. “Out of the box, New Relic Synthetics identified numerous issues that immediately became priorities for our engineering group.” An example of the new insight is when the BloomThat team used New
“Our main goal is to make sure that everything that our customers should
Relic Synthetics to discover that its SSL negotiation was taking up almost
be able to do on our website is actively functioning,” says Klein. “New
three-quarters of the load time. “Thanks to New Relic Synthetics, we
Relic gives us that information.” Like its flowers, BloomThat’s engineering
quickly changed CDNs and moved things around,” says Klein. “We were
team is aiming to please customers with a fresh, high-quality experience
able to bring the load time down from about 500 milliseconds to about
and New Relic is there to help it meet that goal.
20 milliseconds.” While still in the early stages of a two-phase project that includes redoing the entire front-end and checkout process, Klein already appreciates the scripted browser, auto-complete feature in the scripting tool, and waterfall charting features of the product. “Waterfall charting is mind blowing,” says Klein. “We now have multiple locations giving us a waterfall of how things are loading plus the actual user data, too. We actually had one image that was 2.5 megs on the home page and no one noticed it, but we saw that with the waterfall.”
About New Relic
Learn More
New Relic is a software analytics company that makes
200,000 users that utilize our cloud solution to
sense of billions of data points about millions of
analyze more than 200 billion data points across more
applications in real time. Our comprehensive SaaS-
than three million applications. When your brand and
based solution provides one powerful interface for
customer experience depend on the performance of
web and native mobile applications and consolidates
modern software, New Relic provides insight into your
the performance monitoring data for any chosen
overall environment. Learn more at newrelic.com.
• To find out more about the New Relic Partner Program, visit: www.newrelic.com/partners. • To learn more about Condé Nast, visit: www.condenast.com.
technology in your environment. We have over
© Copyright 2014, New Relic, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.
