Working Together to Build Financial - Jump$tart

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Adding MU$CLE to the Jump$tart Clearinghouse . ... Tweets Add MU$CLE to Jump$tart Update and Financial Fridays . ......
Working Together to Build Financial

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2010 Annual Report

Working Together to Build Financial MU$CLE!

TABLE OF CONTENTS A Word from Our Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Executive Director’s Corner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Adding MU$CLE to the Jump$tart Clearinghouse. . . . . . . . . . . . . . . . . . . . . . . . . 8 Tweets Add MU$CLE to Jump$tart Update and Financial Fridays . . . . . . . . . . . . . 9 State Coalitions Volunteers Pump Jump$tart MU$CLE . . . . . . . . . . . . . . . . . . . . . 10 The Jump$tart Survey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Board and Executive Committee Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Partners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Partner Summaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 State Summaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Contributors (Financial and In-Kind) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

A WORD FROM THE CHAIRMAN

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always easy, but we think it will pay dividends in future years and position Jump$tart for a strong future.

I’m really a person that looks forward, not back. That always makes annual reports a difficult exercise for me. But I’m happy to say that there were a number of things from 2010 that Jump$tart can be very proud of:

• Another highlight of the year was one of my favorites—Jump$tart’s second annual National Educator Conference. Since that is covered in other sections of this report, I’ll just acknowledge the work of Dan Hebert, our conference manager; Experian and Wells Fargo, the conference underwriters; the NEA, our educational partner— and the many, many individuals and organizations that made this conference a huge success, including many of our partners! I heard so many heartwarming comments from the teachers that attended that I couldn’t even begin to mention them all here.

read a quote recently that I think, when paraphrased, can aptly apply not only to Jump$tart but also to many other organizations. “A writer is no better than his/her next story.” Or in our case, “An organization—especially a coalition—is no better than its next year’s activities.”

Neil Milner

Chairman Jump$tart Coalition

• D  espite the continuing tough economy, Jump$tart flexed its own financial MU$CLE and ended 2010 in good financial condition. We’re certainly not where we’d ultimately like to be, but our financial condition has improved over past few years. I’d like to acknowledge John Gannon (FINRA), Jump$tart’s Treasurer, for his leadership in overseeing the coalition’s finances. I’d also like to thank Jump$tart’s many partners and benefactors for finding room in their budgets (and hearts) to support Jump$tart and its work through dues, donations, sponsorships and other support in 2010. • O  ver the years, Jump$tart has continued to evolve as an organization, and in 2010 we took a few more steps in that progression. We hired an outside accounting firm to handle our finances, outsourced accounts payable, purchased and set up a new database system, and became the direct employers of Jump$tart’s staff. The transition—which included benefits management and hiring a payroll service provider—was not

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As Jump$tart transitions to becoming a mature and more fully independent organization, it’s a fitting time to acknowledge the American Financial Services Association for its administrative support and guidance during Jump$tart’s formative, “MU$CLE-building” years. On behalf of the Jump$tart board and officers, I thank you for your support and certainly hope you’ll continue to support Jump$tart in the years to come. Warm personal regards,

Neil Milner Chairman

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

EXECUTIVE DIRECTOR’S CORNER

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o start, I must tell you such endof-the-year reports always make me reflective but also thankful for our wonderful national board members and partners. After all, a coalition is no stronger than its many partners. In short, if we shine it’s because our partners shine. Looking back over 2010, I’m struck by how many different initiatives and projects Jump$tart either participated in or undertook on behalf of its partners, but I’ll mention just a few here.

The Jump$tart Coalition survey continues to be an item on the coalition’s agenda.

Laura Levine

In fact, the Jump$tart staff met recently with the research team of the American Institutes for Research to discuss the timing of the next full administration of the Jump$tart Survey. To date, AIR has developed a new survey instrument, consisting of about 300 test questions.

Executive Director Jump$tart Coalition

The Financial Literacy Teacher Training Initiative is the working title of a collaborative endeavor initially proposed by board member Ted Beck of the National Endowment for Financial Education (NEFE) and undertaken by the Jump$tart Coalition on behalf of its partners. The guiding objective of this initiative is to provide K-12 teachers with a standard, consistent, and effective formal education designed to prepare them sufficiently for teaching personal finance in the classroom. A steering committee consisting of representatives from the Jump$tart Coalition, National Endowment for Financial Education (NEFE), the Council for Economic Education (CEE), Federal Deposit Insurance Corporation, Family Economics and Financial Education (FEFE), Junior Achievement, the U.S. Department of Education, and the U.S. Department of the Treasury has provided leadership, direction, and a commitment of cooperation to the project.

Administration of the pilot test began in early 2011, but we are finding that it has become increasingly difficult for teachers to participate in volunteer activities, such as this survey. Even the unusually severe weather that some areas have experienced has prevented some from participating. All of this may set back the timing of the full survey administration, but it’s still on track for 2011. In the coming year, the Jump$tart Coalition will continue to develop and grow. We have exciting changes and new initiatives planned in technology, research, operations and coordinated efforts. Most importantly, though, we will maintain our focus on financial literacy—specifically for the next generations of consumers—and we’ll accomplish our goals through collaboration, cooperation, and communication among our many diverse partners. Thanks for all that you do,

Laura Levine Executive Director

I’m sure there will be more to add to this project as it continues to evolve and develop.

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

INTRODUCTION

Mark Twain once said, “The dictionary is the only place where success comes before work.” “Building Mu$cle” is much the same. It takes hard work and discipline, much of it done out of the limelight. Two thousand and ten was just such a year for the Jump$tart Coalition and many of its partners.

Building Teachers’ MU$CLE In 2010, the Jump$tart Coalition conducted its second national conference for the classroom teachers of personal finance, and judging from the evaluations, it was another smashing success! The event took place November 5-7, 2010, at the Washington Capital Hilton. Experian and Wells Fargo jointly underwrote the conference, and it was once again offered in partnership with the National Education Association (NEA). Teachers came from 48 states and while the majority were high school teachers, all grade levels were represented. Attendance proved to be down a little this year, but more in response to tight education budgets in the states than to any reaction to the conference itself. Conference highlights included a reception at the Federal Reserve Board of Governors, hosted by Staff Director, Stephen Malphrus; a keynote address by Financial Services Roundtable President and CEO, Steve Bartlett; a packed program across three different strands—policy, curriculum/content, and personal development; an exhibition featuring

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national Jump$tart partners from across the country; and, a personal financial planning session for almost 80 teachers convened by Jump$tart national partner, CFP Board of Standards. Other highlights included luncheon speakers— “The ABC Guys,” namely Dr. Denis Cauvier and Alan Lysaght who have consulted with top Fortune 100 companies around the globe. Lastly, Angel Zapata from Wells Fargo and Rod Griffith from Experian led their respective teams in a rousing final session of Visa’s Financial Football. Other highlights of the Conference included a performance by the National Theatre for Children; and a special session called If I Knew Then, What I Know Now… where high school students from ten years ago led a panel discussion about what they wished they had learned in school when it comes to basic money management. Christopher Schraeder from the Charles Schwab Foundation moderated the session.

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

Moreover, attendees really appreciated the opportunity to speak with more than 50 financial education exhibitors, learning about computer programs, posters, brochures, and other free supplemental tools available to teachers for use in their financial literacy curricula. As the nation’s leading advocate for youth financial literacy, the Jump$tart Coalition offered classroom educators an opportunity to see, learn about, and try educational resources that could be integrated immediately into current lesson plans; attend informative workshops; and network with leaders from both finance and education. $

NATIONAL EDUCATORS CONFERENCE HIGHLIGHTS (Far left) Karen Anderson, CA Jump$tart Coalition, accepts the State Coalition of the Year award at the 2010 Jump$tart Coalition Annual Awards Dinner from Laura Levine, Jump$tart, and Annika Little, Bank of America; (Left) Senator Kay Hagan (D-NC) delivers the keynote address at the awards dinner; (Below) Chris Schroeder, Charles Schwab & Company, moderates a panel at the 2010 teachers’ conference. The other panelists include: Tiffany Welch and Chelsea Appel.

(Above) Teachers at the 2010 teachers’ conference listen intently in a break-out session dedicated to high school teachers; (Far Right) Una Daniels-Edwards staffed an exhibition booth for the Society for Financial Education & Professional Development; (Right) Senator Kay Hagan accepts an award from Neil Milner, chairman Jump$tart Coalition.

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

Adding MU$CLE to the Jump$tart Clearinghouse The Jump$tart Coalition has updated and modernized the technology behind the Jump$tart Clearinghouse, located on the Web at www. jumpstartclearinghouse.org. In fact, staff are now in the process of working with the more than 300 resource providers to resubmit their listings, so that the new technology drives the most accurate and up-to-date content and make it easier than ever for teachers, students, and parents to find what’s listed. There are 800 resources listed on the Clearinghouse and more than 400 of them are free. A growing number of resources also contain online features and can be downloaded directly from the Internet, as providers use the Web to get the most current information to educators and learners. Every resource in this virtual library is impartial, ageappropriate, and aligned with the Jump$tart National Standards in K-12 Personal Finance Education. General content categories are: 1) Financial Responsibility and Decision Making; 2) Income and Careers; 3) Financial Planning and Money Management; 4) Credit and Debt; 5) Insurance and

Risk Management; and, 6) Saving and Investing. Benefits of the recent modernization include: • Search process is robust and easy-to-use. Educators and learners can target educational materials that meet their specific needs. • Search results can be narrowed by selecting keyword topics, resource types, and student grade levels. • Resource submission process is streamlined. Providers can submit new materials and update existing resource data any time, and can add or change cover art images. • Staff can measure and analyze Clearinghouse usage with Google Analytics to serve the educators and learners better. Jump$tart encourages its Partners and State Coalitions to link to the Clearinghouse and use the new Clearinghouse logo on their Web sites. The goal is to continue to have the Clearinghouse be the premiere online library of personal finance education materials. $

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Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

“Tweets” add MU$CLE to Jump$tart Update and Financial Fridays In 2010, Jump$tart began using Twitter as yet another tool in its communications arsenal. As always, the coalition focuses on its partners and directs readers or “followers” back to the Jump$tart Web site. For example, staff developed “Tweets” from each week’s Financial Friday in 2010 and sent them out on Monday and Wednesday of the week following the Financial Friday. The Twitter link takes followers back to the organization’s Financial Friday posted on the Jump$tart Web site, giving more visibility for the individual organization and a way to contact its staff. Update is the Jump$tart Coalition quarterly, hard-copy newsletter. It features the activities and efforts of national partners and state Jump$tart Coalitions, with articles contributed by Coalition partners or Jump$tart staff. It’s not only available in hard copy but also online in a PDF. It offers an extensive compilation of what’s happening in the area of personal finance education for students in kindergarten through college. Jump$tart looks for articles that are written by representatives of its partner organizations, or other friends of financial literacy. Each edition of the Update newsletter is generously sponsored by a Jump$tart

2010 | Jump$tart Annual Report

partner. This year, for example, that included: the Charles Schwab Foundation, The McGraw-Hill Companies, and Wells Fargo Articles for Update address some aspect of financial literacy and/or financial education for youth. Just a few of the titles this year included: “Project C.H.A.N.G.E., “How to Teach Your Kids to Save, Spend and Share in 2010,” “Connecting with Parents about Money through their Kids,” “The Four Things Your Kids Should be Doing with Their Money,” In addition, Jump$tart continues to offer its partners the opportunity to be featured in Financial Fridays, which is the coalition’s weekly e-newsletter. Each Friday, it profiles one national partner’s program(s) and is e-mailed to all national partners, board members, state coalition leaders, and state coalition members where Jump$tart maintains its state list serv. The profile is intended for national partners and board members only. $

Follow us! @NatlJumpStart

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Working Together to Build Financial MU$CLE!

State Coalition Volunteers Pump Jump$tart MU$CLE State coalitions greeted the new decade with a collective resolve to bring financial education to the children of our states! It wasn’t always easy. Due to the all-volunteer structure of the state coalitions, each year the coalitions have experienced a number of leadership changes. These came both as a result of anticipated term limitations, as well as unexpected employment changes. In 2010, though, these circumstances often introduced new volunteers to the mission and expanded State coalition leaders take a break from their day-long, annual the awareness of the state coalition efforts at the meeting in April 2010. local level. the past and to prepare them to meet the financial challenges they will face as adults. Despite a challenging year in raising funds, state coalitions continued to provide teacher trainings and The challenging climate not only in the economy but student-centered events in 2010. The used not only also within education as a whole has elevated the its grassroots volunteer force but also its collective dialogue about the need for financial literacy across determination to reach students. As part of a national the states. As the conversation grows so does the community, state leaders regularly communicate with awareness that Jump$tart continues to be the each other to share ideas in achieving a common nation’s leading advocate for youth financial literacy. $ objective—to help children avoid the mistakes of

SNAPSHOTS FROM 2010

(left) The National Theatre for Children performs at the 2010 teachers’ conference; (right) Maxine Sweet, Experian, spoke at the teachers’ conference. Experian was one of two underwriters for the event.

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Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

The Jump$tart Survey The Jump$tart Survey of Personal Financial Literacy Among High School Students was first created in 1997, just as the financial literacy “movement” was taking shape. The survey was written and conducted by Lewis Mandell, Ph.D., on behalf of the Jump$tart Coalition and was intended as a baseline on which to begin tracking the progress (or decline) in levels of financial literacy. At the end of 2008, the Jump$tart Coalition Board of Directors decided that after 12 years, it needed to take a good, hard look at the survey itself and the results it was generating. Some of its concerns included:

The Jump$tart staff has met with the research team at the American Institutes for Research (AIR), which is developing the “new” Jump$tart survey. To date, AIR has developed a new survey instrument consisting of about 300 test questions. The AIR team, the Jump$tart team, and a diverse technical committee actually took part in the creation and refinement of the new survey instrument. Administration of the pilot test has begun (in 2011), but we are finding that it has become increasingly difficult for teachers to participate in volunteer activities, such as this survey. For this and reasons as simple as very severe weather, the timeline has been set back. $

• Whether the test instrument (questions) adequately reflected a student’s level of financial literacy—based on question construct and subject matter balance. • Whether the state samples were of sufficient size to be reliable and whether they accurately reflected the demographics of the state. • The administrative burden and cost of a paper and pencil survey; as well as the potential to compromise accuracy in transferring data by hand.

SNAPSHOTS FROM 2010

(left) Deputy chief of staff at the Education Department, Matthew Yale, accepts an award on behalf of Arne Duncan, Secretary of Education from Neil Milner, Jump$tart Coalition, and Loretta Abrams, HSBC-North America. (Right) HSBC-North America’s table at the 2010 Jump$tart Coalition Annual Awards Dinner.

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

EXECUTIVE COMMITTEE

Chairman Neil Milner Conference of State Bank Supervisors

Vice Chairman Don Blandin Investor Protection Trust

Secretary Colleen Tressler Federal Trade Commission

Treasurer John Gannon FINRA Investor Education Foundation

Executive Director Laura Levine Jump$tart Coalition

BOARD OF DIRECTORS American Association of Family and Consumer Sciences (AAFCS) Gay Nell McGinnis American Bankers Association Education Foundation M. Kathryn Kelly American Financial Services Association Education Foundation (AFSAEF) Chris Stinebert American Savings Education Council (ASEC) Ken McDonnell American Institute of Certified Public Accountants (AICPA) Melora Heavey Association for Financial Counseling and Planning Education (AFCPE) Gordon Genovese

Council for Economic Education Nan J. Morrison Federal Reserve Board Rose Pianalto Federal Trade Commission Colleen P. Tressler, J$ Secretary Financial Planning Association Marvin W. Tuttle FINRA John Gannon, J$ Treasurer Griffith Insurance Education Foundation Jason Terrell HSBC-North America Loretta Abrams

H. Randy Lively, Director Emeritus Money Savvy Generation Susan Beacham National Education Association W. Philip McLaurin National Endowment for Financial Education (NEFE) Ted Beck National Foundation for Credit Counseling (NFCC) Josh Dunning North American Securities Administrators Association (NASAA) Russ Iuculano William E. Odom, Director Emeritus

InCharge Education Foundation, Inc. William Malseed

SIFMA Foundation Melanie Mortimer

Independent Community Bankers of America Karen Tyson

Conference of State Bank Supervisors (CSBS) Neil Milner, J$ Chairman

Michael Staten, Ph.D., Academic Director University of Arizona, Take Charge America Institute

Investor Protection Trust Don Blandin, J$ Vice Chair

U.S. Securities and Exchange Commission (SEC) Lori Schock

Consumer Federation of America Nancy Register

JA Worldwide Buzzy Thibodeaux

Cooperative Extension System Jinhee Kim, Ph.D.

Sharon C. Laux, Ph.D., Academic Director University of Missouri-St. Louis

Vickie Bajtelsmit, Ph.D., Academic Director Colorado State University

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Visa Inc. Jason Alderman Wells Fargo Foundation Angel Zapata

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

PARTNERS AARP Foundation ABA Education Foundation ACA International Education Foundation The Actuarial Foundation AFCPE AFSA Education Foundation AICPA Ally Financial American Association of Family & Consumer Sciences American Bankruptcy Institute American Century Investments American Consumer Credit Counseling American Express Company American Payroll Association American Savings Education Council AWARE BancVue, Ltd. Bank of America Bank of the West Bannister Financial Education Services BetterInvesting Biz Kid$ Boys and Girls Clubs of America Business Professionals of America By Kids for Kids Company CardRatings.com Capital One CARE Program CBM Credit Education Foundation, Inc. Center for Credit & Consumer Research Black School of Business Penn State-Erie CFP Board of Standards Charles Schwab Foundation Citi Foundation ClearPoint Credit Counseling Solutions CompuCredit Corporation Conference of State Bank Supervisors Consolidated Credit Counseling Services, Inc. Consumer Federation of America Consumer Jungle c/o Take Charge America Institute Cooperative Extension System (NIFA) Council for Economic Education Creative Wealth International CUNA Edelman Financial Services Inc. Equifax Foundation Essential Knowledge, LLC Experian Family, Career and Community Leaders of America

2010 | Jump$tart Annual Report

FDIC Federal Reserve Board of Governors Federal Trade Commission FICO Financial Planning Association Financial Services Roundtable FINRA First Command Educational Foundation First Command Financial Planning FoolProof Initiative Foundation for Financial Planning Freddie Mac Foundation Future Business Leaders of America Phi Beta Lambda Girl Scouts of the USA GreenPath, Inc. Griffith Insurance Education Foundation HSBC-North America ICI Education Foundation InCharge Education Foundation, Inc. Independent Community Bankers of America Institute for Financial Literacy College of BusinessUniv. of Houston Downtown Institute for Socio-Financial Studies Insured Retirement Institute (IRI) Intuit, Inc. InVEST Investor Protection Trust It’s a Habit! Company, Inc. JP Morgan Chase Foundation Global Philanthropy Junior Achievement Kiplinger’s Personal Finance Magazine Knowledge Matters, Inc. LendingTree Foundation, Inc. Life and Health Insurance Foundation for Education Lightbulb Press MasterCard Worldwide MBNA America MMI Financial Education Foundation Money Savvy Generation Moonjar LLC Morgan Stanley Museum of American Finance NAREIT Foundation National Academy of Public Administration National Association of Federal Credit Unions National Association of Insurance Commissioners National Association of Personal Finance Advisors National Association of Retail Collection Attorneys (NARCA)

National Association of State Treasurers Foundation National Business Education Association National Consumers League National Council of Higher Education Loan Programs National Credit Union Administration National Education Association National Foundation for Credit Counseling National Urban League NEFE Network for Teaching Entrepreneurship Networks Financial Institute Norm Hill Entertainment, Ltd. North American Securities Administrators Association Novadebt NYSE-Euronext Office of Comptroller of the Currency Office of the Assistant Secretary of Defense Operation HOPE, Inc. Oweesta Corporation Sallie Mae Securities & Exchange Commission Investor Education and Advocacy SIFMA Foundation for Investor Education Snigglezoo Entertainment Society for Financial Education and Professional Development Take Charge America The McGraw-Hill Companies The National Theatre for Children The Wall Street Journal Classroom Edition Thinking Foundation Topics Education Toyota Financial Services TransUnion U.S. Bank University of Delaware - Center for Economic Education and Entrepreneurship University of Missouri - St. Louis, Center for Entrepreneurship/Economic Education USA Funds Visa, Inc. Wells Fargo WeProsper Western NY Public Broadcasting Young Americans Center for Financial Education Young Money

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Working Together to Build Financial MU$CLE!

The Actuarial Foundation

The Actuarial Foundation® is a 501(c)3 organization with a mission to develop, fund, and execute programs that serve the public and the profession by harnessing the talents and resources of actuaries. As part of this mission, the Foundation makes available the Building Your Future high school financial literacy curriculum which is free to U.S. high school teachers. Building Your Future covers topics such as savings and checking accounts, credit cards, taxes, loans and interest, insurance, bonds, stocks, inflation, and risk and diversification. Since 2009, the program’s materials have been delivered to more than 4,000 teachers, in all 50 states. In 2010, the Institute for Financial Literacy recognized Building Your Future with an Excellence in Financial Literacy Education Award for Curriculum of the Year. In addition, thousands of teachers who were surveyed about the curriculum gave it very high marks, with 98 percent indicating they planned to use it again in their classrooms. High school teachers can request Building Your Future materials at no cost, order them at a nominal cost, or download printable classroom sets by visiting http://www.actuarialfoundation.org/ programs/youth/BuildingYourFuture.shtml.

AFSA Education Foundation

MoneySKILL® is a free online personal finance course provided by the AFSA Education Foundation (AFSAEF) that educates high schools students on the content areas of income, expenses, saving and investing, and credit and insurance. The course is designed to be used as all or part of a course in economics, math, social studies or wherever personal finances are taught. Based on demand, a middle school version of MoneySKILL was developed and will be available in 2011. Teacher training workshops reached more than 1,700 teachers in 35 states. MoneySKILL’s annual survey of teachers using the course was conducted in October 2010, with highly favorable results. The teachers rated MoneySKILL curriculum, technology and students’ reaction to course “very good to excellent.” Teachers like MoneySKILL because it is: free, comprehensive, and adaptable to their individual needs. AFSAEF develops financial literacy brochures in partnerships with other trade organizations, regulator groups and government agencies in the areas of vehicle financing, mortgage loans, personal loans, and personal financial management. Websites: www.moneyskill. org and www.afsaef.org.

American Consumer Credit Counseling

In 2010, American Consumer Credit Counseling (ACCC) provided 388 financial education workshops on personal finance to more than 6,800 people across New England. We also provided 636 one-on-one counseling sessions to people within the communities we serve and distributed more than 35,000 pieces of financial education materials.

America Savings Education Council

America Saves Week 2010: Held February 21-28, 2010, America Saves Week 2010 was a success, involving hundreds of local &

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national partners, and reaching millions of people. The goal of the Week is to encourage individuals to assess their savings progress and take action to advance this progress. An America Saves Week 2010 Summary Report provides statistics on the reach of the Week, along with participation examples. Washington, DC Metro-Area Outreach Program: We attended more than a dozen events in 2010 in which we engaged a wide diversity of people and distributed approximately 2,000 packets of financial capability materials provided by ASEC and our coalition partners. Events we attended included the NBC4 Health and Fitness Expo, Jump$tart Financial Literacy Day on the Hill, Celebrate Fairfax, Safeway National Barbecue Battle, and others. Retirement Confidence Survey (RCS): The 2010 RCS mentioned in 156 newspapers, 37 periodicals, 15 news wires, and 29 blogs. In addition, 197 Web-based outlets (such as MarketWatch, CNNMoney) posted headlines and links on their Web sites. Two Partners Meetings: Spring 2010 and Fall 2010.

Bank of America

We believe that a strong foundation in financial literacy basics is a critical skill for sustaining economic success. We invest in financial education for youth—starting as early as kindergarten—to help create a generation of young people who develop into adulthood with capabilities to earn, save, spend, budget, invest and manage credit. Bank of America’s financial education resources comprise of lessons, leadership and our associate volunteers. Our partnerships include: 1) The suite of Ultimate Money Skills (UMS) programs: High School, College, and College Funding (Parent program) developed and delivered in partnership with Monster.com. In addition to our in school presentation, Bank of America has a robust interactive Web site www.bankofamerica.com/moneyskills, that provides a great resource for young adults who want more financial tools, information, and continued guidance around financial management. The site was updated in 2010 with information on the CARD Act, a new interactive feature that illustrates how to use alternative banking tools (e.g.online banking, text and mobile banking, ATM banking, and much more) and updated educators’ tab with links to our other programs. Since these programs were first launched, we have reached over 5 million students, young adults, and parents with information on paying for college, developing smart money management skills and building good credit. 2) Council For Economic Education that has updated the Financial Fitness for Life curriculum. This is the most comprehensive set of financial education lessons for teachers to deliver to students from Kindergarten through high school. 3) Network For Teaching Entrepreneurship that created Your Financial Future, a guide to prepare volunteers to deliver financial education lessons to student from lower to high school. For more information visit www.bankofamerica.com/moneyskills

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

PARTNER SUMMARIES Boys & Girls Clubs of America

Boys & Girls Clubs of America’s Money Matters program, funded by Charles Schwab Foundation, is designed to promote money management skills among teens. The program consists of fun, interactive activities and exercises on topics such as budgeting, saving & investing, credit & debt, entrepreneurship and planning for college. Nearly 245,000 youth at approximately 1,600 teen Boys & Girls Clubs across the U.S. have participated in Money Matters since the program’s launch in 2004. New in 2010, MakeChangeCount.com is a pledge campaign jointly sponsored by Boys & Girls Clubs of America and Charles Schwab Foundation that aims to harness the power of America’s youth to drive a national movement encouraging financial fitness through healthy financial behavior. The Campaign aims to deepen and extend the influence of the successful Money Matters program by creating actionable “next steps” and by aiming to reach teens and their families outside of the Boys & Girls Clubs community. Money Matters has recently redesigned and updated its curriculum and website to ensure that our information is the most current, accurate and effective.

Capital One

Accessibility was a key driver in Capital One’s financial education programming in 2010, as we served more people than ever before through free, innovative and interactive, web-based and mobile tools and resources. The reach of our local market initiatives in Texas, Louisiana, New York, New Jersey, Maryland, Virginia and Washington, DC expanded exponentially as mobile and virtual platforms of our Finance Park, Bank It and MoneyWi$e programs redefined the classroom and workshop experience. As the 50,000th student experienced Capital One/Junior Achievement Finance Park, Capital One donated three Finance Park mobile units to local JA area partners for permanent residency within those regions. This mobile, experiential financial literacy curriculum, which teaches middle grades students the important connections among education, career, salary and desired lifestyle, also debuted online in late 2010, when Capital One and Junior Achievement piloted Virtual Finance Park. In April, we launched Bank It, our joint initiative with Search Institute, which provides free access to 72 financial education modules designed for parents and teens. Bank It’s interactive website (www.bankit.com) and local workshops offer real-world financial topics and tools that make it easier to understand, talk about and manage money. More than 800,000 people have now been reached through MoneyWi$e, a program developed with Consumer Action that provides free, multilingual financial education materials, curricula and teaching aids to the staffs of community-based organizations to help them serve the unique needs of their local clients. Capital One continued to drive technological innovation through the end of 2010 by partnering with EverFi, to bring their awardwinning, 3D gaming financial education platform to life in more than 150 high schools and 50 colleges and universities.

2010 | Jump$tart Annual Report

CFP Board of Standards

The year 2010 marked a milestone anniversary for CFP Board as we celebrated 25 years of granting and upholding the CFP® certification. CFP Board’s Consumer Advocate commemorated the anniversary by providing consumers with 25 tips over 25 weeks that focused on key financial strategies for each stage of life. And at a time marked by economic uncertainty, CFP Board released the Consumer Guide to Financial Self-Defense to educate consumers on how to protect themselves when working with a financial adviser. CFP Board also partnered with the Financial Planning Association, the Foundation for Financial Planning, and the U.S. Conference of Mayors to offer Financial Planning Days. This groundbreaking initiative united the collective resources of the financial planning community and city governments nationwide to deliver Financial Planning Day events in 20 cities nationwide. Hundreds of CFP® professionals and FPA members generously volunteered their time and expertise to offer personalized advice and present educational workshops.

The Center for Economic Education and Entrepreneurship-University of Delaware

The Delaware Department of Education and the Center for Economic Education and Entrepreneurship at the University of Delaware spearheaded the development and approval of Personal Finance Standards that are now part of the State Social Studies Standards. Delaware’s Social Studies Recommended Curriculum now includes a full year economics course utilizing personal finance case studies and applications for sophomores. While the course has been an elective in 23 high schools, there will be a transition period for the adoption of the class for all students. The Center’s Bank-at-School program for elementary students has expanded to 50+ schools offering non-custodial savings accounts. This has been developed and supported by local banks adopting specific schools and providing volunteer tellers. Collaborating with the Delaware Bankers Association, the Center’s Teach a Child to Save Day continues to be a popular program with bank volunteers teaching a lesson in elementary classrooms.

Center for Financial & Consumer Outreach

Penn State Erie’s Center for Financial & Consumer Outreach (CFCO)—established in 2004—is an applied outreach unit of the Sam & Irene Black School of Business. The CFCO’s outreach initiatives focus on all facets of financial literacy, including spending, saving, credit, and money management. The Center’s interactive outreach programs are designed for students in middle school through college. The CFCO works hard to partner with organizations that have similar goals in order to increase the impact of its outreach. In 2010, the Center’s outreach efforts reached nearly 2,000 individuals, with outreach scheduled to increase significantly in

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Working Together to Build Financial MU$CLE! ClearPoint Credit Counseling Solutions 2011 thanks to the new “Train the Trainer” program that allows organizations to implement programs offered by the CFCO. In addition, the CFCO’s S3 Online Game (Save-Spend-Succeed) can be accessed at no charge at http://s3.bd.psu.edu. For more information on the CFCO, please visit its Web site at http://cfco. psu.edu, or contact the CFCO office at (814) 898-6553 or cfco@ psu.edu.

The Centsables

The Centsables Financial Literacy initiative flew to the head of the class in 2010, teaching real-life money management skills to youngsters in classrooms and at home. We partnered with Royal Bank of Canada in its Birmingham, AL market, bringing a customized Centsables financial literacy module into 44 fourth grade classrooms, in 10 schools, reaching 1,072 students. Elements included access to the Web site, teacher lesson plans, activity sheets, plus branded premiums as students completed lessons. Plans are underway to expand the program with RBC in 2011. Consumer Credit Counseling Services of Central NY secured a grant from Chase Card Services for a three-year “Family Financial Fitness” program. CCCS is using The Centsables Web site, board game, and collateral materials to educate more than 250 children participating in the program. The Centsables Web site is being offered by the Board of Cooperative Educational Services for use in Nassau County NY public schools as an enrichment program for students. Finally, Centsables public service announcements are airing in 1100+ restaurants across the country, and on more than 40 video screens in NYC.

Citi Foundation

Economic empowerment and financial opportunity for everyone is at the core of Citi’s mission, and we recognize the profound impact that a solid financial education can have on our youth. In 2010, the Citi Foundation provided 30 grants totaling $1.4M to support programs that build youth financial capability. For example, we partnered with the Boys Club of Greater Kansas City on a statewide program that taught 1,000 low-income youth how to save for college, balance a budget, spend money wisely, and other practical money management lessons through engaging field trips and hands-on activities. Along with the National Endowment for Financial Education, we also co-sponsored the second phase of the Arizona Pathways to Life Success for University Students (APLUS) Project—a groundbreaking 20-year study that examines how young adults form financial values, goals and behaviors that shape their financial practices as adults. The long-term results of this study will become a critical first step in learning how to better prepare youth to be financially capable, and will help shape policies, practices, and financial education curricula used by over 20,000 practitioners across the country. To learn more about our initiatives, please visit us at www. citifoundation.com

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In 2010, ClearPoint Credit Counseling Solutions continued work towards its mission of promoting consumer health through financial education. The non-profit organization and Pearson, a worldwide leader in educational publishing, signed an agreement to print Financial Firsts, a financial education curriculum for matriculating high school seniors and college-aged youth.The interactive, skillbuilding course, originated in 2005, helps students cultivate sound financial habits. It blends real-world scenarios and practical money management skill building exercises. Educators—from college professors to program specialists at nonprofit organizations—can use the books to deliver the workshops nationwide. Last year, ClearPoint revisited and retooled the program to target a broader range of students, produced video content, pilot tested the revised version at Germanna Community College and formed the prominent partnership with Pearson. Expect to see the new Financial Firsts book and a corresponding interactive online module from Pearson this June.

Conference of State Bank Supervisors

The Conference of State Bank Supervisors (CSBS) is the nationwide organization for state bank regulation, representing the bank regulators of the 50 states, the District of Columbia, Guam, Puerto Rico, and the Virgin Islands. State authorities supervise approximately 6,000 state‐chartered financial institutions. Further, the majority of state banking departments also oversee mortgage providers and other financial service providers. CSBS is also responsible for improving the quality of state bank supervision by providing performance evaluation and accreditation programs for the banking departments, as well as supervisory education, training programs and certification for state personnel. CSBS and state financial regulators are active on several fronts in the nationwide campaign for financial literacy. CSBS President and CEO Neil Milner is the Chairman of the Jump$tart Board of Directors and CSBS has partnered with the Federal Deposit Insurance Corporation since 2003 in promoting the Money Smart Program to banking departments across the nation. State financial regulators witness firsthand what occurs when consumers lack the knowledge to make well-informed decisions on financial matters. State regulators offer an array of financial literacy programs and play a major role in their state’s financial education initiatives. CSBS serves as a clearinghouse and regularly compiles information on the financial education programs spearheaded by state banking departments.

Consolidated Credit Counseling Services, Inc.

In 2010, Consolidated Credit Counseling Services Inc. delivered its educational message and personal finance materials to more than a million people. Consolidated Credit provides seminars for schools and youth-oriented nonprofits, including: The Head Start Program and the Early Head Start Parents Program, Big Brothers-Big Sisters in partnership with Royal Caribbean Cruise Lines, the Children’s Services Council, Coconut Creek Florida Elementary School, Sunland Park Elementary, Young Adults with Autism Workshops at University of Miami and Nova Southeastern University, Miami International School of Art and Design, Keiser University and The

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! FLITE Center, which provides a “one-stop shop” where youth in foster care can access a variety of community resources, including financial literacy provided by Consolidated Credit. More than 250 nonprofit and municipal organizations and 130 corporate organizations offer free personal finance education via Consolidated Credit. BudgetLounge.com is their free customizable Web site for partners, and ConsolidatedCreit.org provides free financial literacy for the general public.

Council for Economic Education

The Council for Economic Education advocates for economic and financial literacy among K-12. In 2010 we trained 55,000 teachers: CEE served as lead organization for the Excellence in Economic Education (EEE) Grant Award, a competitive $1.5 million annual grant from the U.S. Department of Education. CEE awarded 100 grants to K-12 economic, personal finance and entrepreneurship programs. CEE launched Gen i Revolution, the free online game that enables students to enjoy learning about important personal finance concepts. www.genirevolution.org. CEE published Teaching Financial Crises, a standards-based teacher guide for high school. TFC contextualizes massive media attention that has been paid to the recent financial crisis, and puts these events in historical context. 5,000 high school students in 32 states competed in CEE’s National Economics Challenge, the competition that enables students to apply their knowledge in a fun and rewarding contest.

Creative Wealth

Creative Wealth provided three 5-day financial education train-thetrainer workshops for people wanting to teach our Camp Millionaire program around the U.S. and Internationally. In addition, we held two 5-day summer Camp Millionaire programs and three weekend Camp Millionaire events during the school year. We tested our new Moving Out! for Teens summer camp with a great group of teens. They couldn’t get enough and showed us how receptive kids are to the right type of financial education when the information is relative to their lives. Our most exciting accomplishment was launching The Money Game®. It’s a financial situation game for any size group ages 10 and up. Teachers, youth group leaders, parents and grandparents are all giving us a “thumbs up” so we now have another great way to teach financial skills to our youth.

Credit Union National Association (CUNA)

During CUNA’s seventh annual Youth Savings Challenge in April, more than 176,000 members under the age of 18 saved $25.6 million at 352 participating credit unions—10,600 of those youths were brand new savers. By year end, 246 credit unions in 42 states and the District of Columbia reported operating student-run branches in 932 elementary, middle, and high schools. CUNA’s 2010 Desjardins Youth Financial Education award winners (asterisks indicate repeat winners) were the Credit Union League of Connecticut, Arapahoe Credit Union* (Centennial, Colo.), the Maine Credit Union League*, Mission SF FCU (San Francisco,

2010 | Jump$tart Annual Report

Calif.), Palmetto Citizens FCU* (Columbia, S.C.), and Travis CU (Vacaville, Calif.). The Desjardins awards recognize exemplary work in educating young members as well as the general public about personal finance (see http://finlit.cuna.org/youth/youth_ desjardins.html). In 2011, CUNA will add recognition for credit unions’ adult financial education efforts to the award program. CUNA released “Summary and Assessment of National and International Financial Literacy Programs,” the second report of a three-part study of financial literacy in early childhood (download at http://tiny.cc/k3v0f).

Experian

Experian was proud to be a primary co-sponsor with Wells Fargo of the second annual Jump$tart Coalition National Educator Conference. The program was once again a resounding success attended by more than 200 classroom teachers from across the United States. Conference sessions provided valuable information, tools and resources for the teachers to take back to their classrooms and to share with teachers in their school districts. Exhibitors presented many remarkable products, resources and programs for teachers to utilize in their lesson plans. Feedback from participants was phenomenally positive, and it was clear that thousands of students will benefit from the knowledge their teachers gained. We were thrilled with Jump$tart’s announcement committing to a third year for the conference, and we look forward to being part of another tremendously successful event!

Family, Career and Community Leaders of America

Family, Career and Community Leaders of America (FCCLA) provides a national peer education program called Financial Fitness that involves youth teaching one another how to make, save, and spend money wisely. Through FCCLA’s Financial Fitness program, youth plan and carry out projects that help them and their peers learn to become wise financial managers and smart consumers. In 2010, FCCLA provided its advisers with a Lesson Plans and Activities Web page that correlates to each of the FCCLA national programs. The lesson plans, based on FCCLA’s Financial Fitness program, focuses on financial literacy and range from “Banking Basics” to “Stretching Your Money with Coupons”. These lesson plans are written by FCCLA advisers for advisers to work them into the Family and Consumer Sciences curriculum and for students to use when developing their financial education projects. Our goal for the Financial Fitness lesson plans is to help advisers give students practical lessons and students to help their peers handle their finances.

Federal Deposit Insurance Corporation

FDIC entered into a historic partnership agreement on November 15, 2010 with the NCUA and U.S. Department of Education to

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Working Together to Build Financial MU$CLE!

promote financial education and access for low- and moderateincome students. FDIC sent a letter to supervised financial institutions highlighting strategies for bank-school collaborations. Among other outreach activities, FDIC participated in various state Jump$tart Coalitions around the country; for example, FDIC was recognized as the Greater Washington, DC Coalition’s Partner of the Year. FDIC also continued working with Historically Black Colleges and Universities to provide financial education during freshman orientation. FDIC released an enhanced version of the instructor-led Money Smart financial education curriculum; the updated young adult curriculum will be distributed in February of 2011. FDIC released a Spanish language version of the Money Smart Podcast Network. Financial education best practices were shared through four editions of Money Smart News; for example, one success story offered strategies for reaching college students.

Federal Trade Commission

The Federal Trade Commission (FTC), the nation’s consumer protection agency, launched Admongo, a campaign to raise advertising literacy among the nation’s tweens. Admongo is designed to equip kids with critical thinking skills they can use to understand advertising messages. Through Admongo.gov, a game-based Web site aims to teach kids to recognize commercial messages and prompts them to ask key questions when they see them. Teachers can incorporate the free curriculum (tied to national standards of learning in language arts and social studies) into their lessons, use a library of fictional ads for teaching tools and send home activities for parents and kids to do together. The FTC supported Jump$tart’s second annual National Educator Conference by exhibiting and participating in a panel presentation. The FTC and partner organizations launched the 12th annual National Consumer Protection Week, March 7-13, 2010. The theme, Dollars and Sense: Rated “A” for All Ages, highlighted consumer education for every stage of life – from grade school to retirement.

Financial Services Roundtable

Providing financial education for consumers and giving back to communities is a cornerstone for all Roundtable member company business models. This year, the Roundtable tracked some amazing results through both Community Service 2010 and separate partnerships with Junior Achievement and EverFi. As of December 1, 2010, Roundtable member companies completed 18,150 financial education projects in 2010. During the 2009-10 school year, Roundtable member companies taught the Junior Achievement financial literacy program to 410,109 students. Roundtable member companies BancWest Corporation, BB&T Corporation, Capital One Financial Corporation, Genworth Financial, Principal Financial Group, Protective Life Corporation, Regions Financial Corporation and U.S. Bancorp are providing the EverFi financial education curricula to more than 430 high schools throughout the U.S.

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The Roundtable and several of our member companies are proud members of the Jump$tart Coalition. We continue to work together to improve the financial literacy of pre-kindergarten through college-age youth and beyond.

First Command Educational Foundation

First Command Educational Foundation is a 501(c)(3) dedicated to promoting education as the foundation of a productive society through providing scholarships and financial literacy programs. In 2010, FCEF educated 634 individuals on money management topics and paid 86 scholarships totaling $166,700. The FCEF staff and volunteers provided financial instruction in classrooms, churches, employee groups, civic organizations, and community resource centers across the country, fulfilling a mission to deliver financial literacy education to a broader constituency. FCEF continue to expand outreach of Money Matters, a 12-module curriculum created by FCEF and approved by the Texas State Board of Education to high schools in five major Texas cities. FCEF also partnered with the Texas Credit Union League and United Way to teach a 6-module curriculum, La Salud de mi Dinero, a culturally relevant financial education curriculum, which is uniquely designed to address the financial literacy needs of the Hispanic community. Learn more at http://www.fcef.com.

Foolproof Initiative

A year of critical acclaim for FoolProof’s “Burning Money” and dramatic growth for all our free, tough, turnkey, and web-driven financial literacy programs. Chicago Tribune syndicated columnist Humberto Cruz and AOL WalletPop columnist Josh Smith summed up what hundreds of press stories said about FoolProof in 2010: 1) FoolProof’s Burning Money is “…Far more instructive—and real—than the Visa-NFL’s well-publicized but simplistic game.”, Cruz said; and, 2) FoolProof’s Burning Money “…continues to be one of the most engaging and honest methods for teaching teens about money.”, said AOL’s Josh Smith. And for the third year in a row, FoolProof became the only high school financial literacy program in the United States to be endorsed by both the Consumer Federation of America and the National Association of Consumer Advocates. On January 5, 2011, FoolProof registered its 20,000th user. Since October, 2009 alone, hundreds of new high schools have signed up for our new “Burning Money” series. FoolProof’s Burning Money goes beyond the teaching of budgeting and savings skills. It immerses young people in the critical thinking skills necessary to become an intelligent spender.

Future Business Leaders of America Phi Beta Lambda, Inc.

Future Business Leaders of America-Phi Beta Lambda (FBLAPBL) is the oldest and largest student business organization with a quarter million members and advisers in middle school, high school, and collegiate chapters worldwide. During 2010 WeSeed—a Web site providing a fun, free, safe way for students to learn about the stock market—offered a Chapter Challenge for FBLA-PBL members. John P. Stevens High School, NJ, submitted

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! the most innovative and creative lesson plan for teaching the WeSeed program and received the grand prize of $5,000 for the chapter, a laptop computer for the adviser, and a trip to the Chicago Board of Trade for the chapter president and adviser. FBLA-PBL hosted its 2010 National Leadership Conference (NLC) in downtown Nashville after the flooding of the Opryland Hotel required a relocation of the conference. With only two months to relocate and reschedule all conference activities, the NLC went beautifully with nearly 10,000 students and advisers attending. While there, a large number of students participated in more than 14 financial competitions and 16 financial-related workshops and seminars. Our mission is to bring business and education together in a positive working relationship through innovative leadership and career development programs. Check out the FBLA-PBL Web site at www.fbla-pbl.org.

HSBC – North America

In 2010, HSBC – North America continued its commitment to helping consumers improve their ability to develop financial capabilities. A few examples of how HSBC helped younger audiences build these critical skills include: 1) Jump$tart National Educators Conference. HSBC was a proud sponsor of the 2010 Jump$tart National Educators Conference, which brought together 227 teachers from across the U.S. interested in promoting financial education in their classrooms and communities; 2) Your Life, Your Money. The HSBC-funded PBS show Your Life, Your Money was nominated for a News and Documentary Emmy® Award. Underwritten solely by HSBC in the Community (USA) Foundation, Your Life, Your Money, which aired nationally in 2009 and 2010 on PBS stations, is aimed at teaching young adults about how to plan for a secure financial future; 3) Junior Achievement. HSBC employees continued to display their sense of volunteerism, reflected by the 1,289 employees who dedicated more than 19,000 hours delivering the Junior Achievement curriculum to more than 20,000 students in classrooms across the country; 4) Student financial education. Through our partnership with The Society for Financial Education and Professional Development, we were able to bring personal money management and credit management seminars to more than 5,450 college students on college campuses across the U.S. in 2010; and, 5) On-line financial education. There were more than 860,000 visits to YourMoneyCounts.com, our solicitation-free, financial education Web site designed to help consumers to learn objectively about many financial topics. The YourFutureCounts® micro site provides information on financial topics appropriate for younger adults, such as college and high school students.

InCharge Education Foundation

The year 2010 proved to be a time of pounding the pavement, locally, nationally and in cyberspace for InCharge Education Foundation. We participated in Moola Venture Money Camp with the University of Florida Extension Office and taught teens about paying bills, APRs, and budgeting. Together with Latino Leadership, we helped middle school students learn how much things cost and the difference between needs and wants. We also worked with Public Allies to teach college students

2010 | Jump$tart Annual Report

strategies for building healthy credit and reducing debt. Finally, nationally acclaimed financial literacy expert Bill Cheeks shared the SmartEdge message at colleges on behalf of InCharge Debt Solutions.

Independent Community Bankers of America

The Independent Community Bankers of America (ICBA) and its member community banks are a resource for financial literacy programs in cities and towns throughout the United States. ICBA offers a financial literacy resource Web page for consumers and provides monthly consumer help tips on personal finance issues. Each year, individual community banks draw on their natural affinity with the communities they serve to deliver financial literacy programs to individuals of all ages. ICBA member banks team with schools, community groups and local businesses to teach personal financial and budgeting skills, instruct entrepreneurs on how to start and manage small businesses and sponsor studentrun, in-school bank branches. ICBA recognizes community banks for their financial literacy efforts and programs with the ICBA Award for Financial Literacy.

InVEST

InVEST, a 501(c)(3) nonprofit, is a grassroots program that teams high school and/or college educators with representatives from the insurance industry to provide insurance instruction, exposure to an insurance environment, and insurance career opportunities to students. A nationally administered program that is implemented at the local level, InVEST traces its history back more than 40 years. InVEST’s interactive program is absolutely free to registered classrooms and provides an eye-opening view of the insurance industry to students. 2010 was a pivotal point for InVEST. The number of InVEST programs doubled in just one year and the program raised the most ever for the scholarship fund. InVEST also hosted the first InVEST Teacher Workshop. All in all, the program is becoming more relevant to teachers and students. In addition, InVEST created its own student site at learninsurance.org to provide students a resource to turn to for information in insurance careers and consumer questions.

The Investor Protection Trust and the Investor Protection Institute

The Investor Protection Trust (IPT) is devoted to providing unbiased and non-commercial investor education to investors at all levels from beginners to those with experience. The primary mission of IPT is to provide independent, objective information needed by consumers to make informed investment decisions. Founded in 1993 as part of a multi-state settlement, IPT operates national education programs under its own auspices and uses grants to underwrite important initiatives carried out by IPT and other organizations within the states. The Investor Protection Institute (IPI) is a nonprofit organization that promotes investor protection by conducting and supporting research and education programs.

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Working Together to Build Financial MU$CLE!

The IPT has a variety of initiatives aimed at educating and protecting investors including the Elder Investment Fraud and Financial Exploitation Prevention Program, in partnership with the North American Securities Administrators Association (NASAA), the National Adult Protective Services Association (NAPSA), IPI, and national medical associations; the Investor Education in Your Community® program; the national MoneyTrack public television series; The Campaign for Wise and Safe Investing® in partnership with the AARP Foundation, and “The Basics of Saving and Investing: Investor Education 2020” (IE2020). IE2020 is provides high school and college educators with curriculum and materials to implement investor education in their classrooms. The curriculum is available for download on the IPT website and through State Securities Regulators. For additional information about the Investor Protection Trust, visit the IPT website at: www. investorprotection.org

The Investment Company Institute Education Foundation

The Investment Company Institute Education Foundation (ICIEF) expanded its microgrant program to advance investor education within the greater Washington, DC area. Since the program launched in 2009, grants of up to $25,000 have been awarded to: 1) STRIVE DC, to include investor education in job-readiness training programs for DC residents; 2) the Arlington County Office of Virginia Cooperative Extension, to deliver investment education at Northern Virginia libraries and middle schools; 3) Junior Achievement of the National Capital Area, to sponsor an investment “storefront” for students at “Finance Park” in Fairfax County; 4) UNCF (the United Negro College Fund), to develop a “Financial Scholars” program in five Prince George’s County, MD high schools; 5) SIFMA Foundation for Investor Education, to underwrite two professional development days in investment education for Washington, DC area teachers, and, 6) the University of Maryland, to provide retirement planning and investment education to university faculty and staff, including workshops designed for those who speak English as a second language. In 2010, ICIEF announced a new awards program designed to encourage participation by Washington, DC high schools and students in the National Financial Capability Challenge sponsored by the US Departments of Treasury and Education. For more information, please see www.icief.org or contact Sue Duncan at 202-326-5880 or [email protected].

The It’s a Habit Company, Inc.

In 2010 Sammy Rabbit and the It’s a Habit Company, Inc. completed its 9th year of promoting financial literacy and delivering dynamic financial education programs and products to children and families across the world. Highlights included: being featured in a Journal of Family and Consumer Sciences article detailing landmark research that found Sammy programs and products produced positive outcomes in both students AND teachers; being featured in an NPR story with FDIC chairman Sheila Bair titled “a habit of learning about money early;” the launch of two

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new products: a 29 track audio CD titled Sammy’s Secret, Dream, and Discovery that includes 19 original, toe-tapping songs and three interactive, voice-animated stories on smart money habits as well as the Language of Saving Vocabulary Activity Book; the launch of a monthly Sammy column for families; participating in the Girl Scout Cookie Kickoff with Pasadena FCU, the Miracle on First Street with One West Bank and the Fisher House Christmas Celebration at Andrews AFB with Andrews FCU; presenting to the Alaska Jumpstart Coalition; and conducting a week long tour of American air bases in England sponsored by the Air Force Aid Society.

Junior Achievement

Junior Achievement (JA) empowers young people to own their economic success through experiential, volunteer-delivered programs focusing on work readiness, entrepreneurship and financial literacy. During the 2009-10 school year Junior Achievement reached four million students in the United States and an additional 5.8 million students in 123 other countries. JA recognizes that igniting the spirit of entrepreneurship is an important driver of economic recovery—it is also a core component of Junior Achievement’s mission, represented by JA Company Program®, which has been in existence since 1919. JA Company Program is the focal point of Junior Achievement’s student events, which now take place annually in each region around the globe. These events take the “best of the best” of JA student-run companies and in a competitive environment, give teens a glimpse of the real business world. To participate, these teen entrepreneurs’ companies must demonstrate a strong financial position—they also create an annual report, pitch their company to a panel of judges and participate in a trade expo. Participants also get the chance to network and forge friendships that can last a lifetime. By meeting and competing with their peers from across their region, they gain a better understanding of their role in the global economy. To learn more, visit http:// studentcenter.ja.org.

LendingTree Foundation

LendingTree Foundation is a non-profit foundation established to empower individuals and families in their personal financial lives. The Foundation believes that through Education, Action, and Support, it can turn difficult financial situations into healthy, rewarding financial futures. To accomplish this mission, The LendingTree Foundation offers a curriculum with two cohesive initiatives: The Financial Fitness Academy and the Financial Futures Fund. The Financial Fitness Academy is a personalized curriculum that matches participants with a trained volunteer coach to assist them in completing lessons tailored to help them achieve their goals. Participants of the Financial Fitness Academy can also apply for grants and match-based savings accounts via the Financial Futures Fund. The LendingTree Foundation’s inaugural class began in September 2010 and has since launched two additional classes in Charlotte, NC. Future plans for the Foundation include launching new sessions bi-monthly, expanding its services state-wide; introducing a Web-based curriculum and interactive content geared toward

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! high school and college students. For more information on how to get involved with The LendingTree Foundation, please visit www. thelendingtreefoundation.org

The Life Foundation

The LIFE Foundation is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. To educate the public, LIFE conducts a wide range of educational outreach initiatives including financial literacy programs for high school and college age students as well as a college scholarship program. LIFE recently released the third edition of its high school financial literacy education program called NextGen3. NetGen3 is a DVD and Web-based program bringing a real-world context to important insurance and financial planning topics and choices. NextGen3 was awarded the Curriculum of the Year, K-12 Risk Management from the Institute for Financial Literacy in 2010. For educators, NextGen3 is a free program that is easy to use as a supplemental teaching tool that fits into existing mandated national learning standards. For more information about LIFE, NextGen3 and the LIFE Lessons scholarship program, visit www.lifehappens.org.

Lightbulb Press

Lightbulb worked with several organizations in 2010 to provide financial literacy guides, Web content, and interactive games and quizzes to many audiences, with a special focus on students. In collaboration with the Boys & Girls Clubs of America, Lightbulb developed the Web site for the Money Matters: Make It Count program, which covers the fundamentals of financial literacy and highlights the relevance of financial smarts in everyday life. Lightbulb also launched the Web site Financial Literacy Now, developed for The McGraw-Hill Companies, that offers teachers and parents guidance for sharing financial education in the classroom and at home. And working with HSBC, Lightbulb added new and updated content to the Your Money Counts Web site. Lightbulb also moved strongly into new digital formats in 2010, offering titles including It’s Your Financial Life, written for teens and young adults, as well as an app of the popular Lightbulb Dictionary of Financial Terms.

Money Savvy Generation

In 2010, Money Savvy Generation, together with the Chicago City Treasurer’s Office, the Private Bank and McGraw-Hill Foundation, reached 100,000 Chicago Public School students and their parents with a financial education program during Chicago’s Money Smart Week. Money Savvy Generation led a training session at the sixth annual Illinois Jump$tart teacher training event for 65 teachers from across the state and conducted seven sessions during Money Smart Week Wisconsin. We also presented and exhibited at National Educator’s Conference Washington, D.C. We continued to expand the distribution of our Money Savvy Kid® Basic Personal Finance Curriculum and Money Savvy U® Intermediate Personal Finance Curriculum into elementary and middle schools across the nation and through unique partnerships with The Charles Schwab Foundation, Brewers Charities, the

2010 | Jump$tart Annual Report

Washington State DFI, the North Dakota Securities Department and others.

National Association of Retail Collection Attorneys

During the last decade, young adults (18-24) saw credit card debt increase 104% and people under age 25 are the fastest growing group of bankruptcy filers. With the use of credit among young adults on the rise, many are finding themselves deep in debt without understanding how they got there or how to get out of financial trouble. NARCA’s Avoiding the Debt Trap is a presentation specifically tailored to this younger audience and designed to teach the importance of proper credit habits. Avoiding the Debt Trap explores key concepts in budgeting, credit, math, consumer finance, and debt management. It’s what young people really need to know to understand consumer credit and debt, how to stay out of financial trouble and what to do if they get behind. To have a NARCA member present “Avoiding the Debt Trap” to promote financial literacy in your community please contact NARCA directly and we are happy to connect you with a collection attorney in your neighborhood. Contact NARCA Director of Communications Debbie Lewis at 941-373-1305, e-mail Debbie@ narca.org or visit us online at www.narca.org.

National Education Association

National Education Association (NEA) was one of the founding members of the Jump$tart Coalition® and remains active in 2011. In addition to Board of Directors participation, NEA supported the coalition in several ways. For the second year, NEA cosponsored the Jump$tart National Financial Literacy for Educators Conference on November 5-7, 2010 in Washington, DC. From participants in this conference, NEA has added to its core group of NEA members, representing many of our state affiliates, who teach financial literacy and will work with Jump$tart’s state-based coalitions. The Partnership for 21st Century Skills, of which NEA is a founding member and leader, developed a unified, collective vision for 21st century learning that includes financial, economic, business, and entrepreneurial literacy that leads to knowing how to make appropriate personal economic choices; understanding the role of the economy in society; and using entrepreneurial skills to enhance workplace productivity and career options. The NEA Interactive Media Department promotes financial literacy partners by posting numerous articles and links to financial literacy curricula, games, awards and contests. NEA is working with a partner to bring a special financial literacy online program to its Annual Meeting expo in June, attended by 10,000 NEA members, and make it available as a hand-on demonstration.

National Endowment for Financial Education

The National Endowment for Financial Education® (NEFE®) expanded its financial education programs for high school and college students in 2010. The NEFE High School Financial Planning Program® (HSFPP) distributed 588,000 student guides

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Working Together to Build Financial MU$CLE! education program, Novadebt afforded thousands of individuals with the tools to help them achieve financial stability. to 6,400 schools and nonprofits across the country. The HSFPP also was invited by the White House three times to teach lessons on financial basics to students in President Barack Obama and first lady Michelle Obama’s high school mentorship programs. Learn more at www.nefe.org. CashCourse®, NEFE’s free online financial education resource for college students and recent graduates, surpassed 500 enrolled schools when the University of Utah signed up last fall. NEFE hosted a financial literacy fair and a workshop for graduating seniors on the Utah campus to celebrate the milestone. NEFE also introduced CashCourse Prep, a free online financial education resource for high school students across the country to get ready for college. Learn more at www.cashcourse.org/prep.

National Foundation for Credit Counseling

It has once again been a busy year for the National Foundation for Credit Counseling (NFCC) on the financial education front. NFCC Member Agencies provided close to 33,000 financial education classes and seminars to approximately 400,000 consumers across the country. Topics covered in these classes ranged from the basics of credit and budgeting to predatory lending and asset building. In particular, programs run by several Agencies providing financial education tailored for women in domestic violence shelters, giving them some of the tools they will need to start a new life on their own, received particular praise. At the national level, the NFCC began a renewed push behind its “College Credit for Life” video. This is a nine-minute video that introduces incoming college students to the benefits of credit and the consequences of using it irresponsibly. Thanks in part to an article in Jump$tart’s newsletter, the video has received some nice attention multiple downloads and requests for copies from educators nationwide.

Novadebt

Novadebt counselors led workshops at New Jersey Coalition for Financial Education sponsored events and facilitated a workshop for the New Jersey Annual Teachers Conference in November 2010. Additionally, our agency continued our involvement with the New Jersey Higher Education Student Assistance Authority, providing workshops at colleges throughout the state, covering money management, credit reports and student loan repayment. Novadebt also established a relationship with School Based Services for Brick Township, NJ high schools and provided classroom financial literacy presentations to more than 800 students in 2010. Our goal is to help the community and our clients achieve and maintain financial stability through a well-established education program that has been in place for more than a decade. On average, more than 30,000 educational resources are distributed through counseling and workshop presentations on a monthly basis. Finally, as a provider of the Money in Motion financial

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The Office of the Comptroller of the Currency

The Office of the Comptroller of the Currency (OCC) supports the financial education for young people and the role that national banks can play in providing financial literacy opportunities. The OCC provides a Financial Literacy Resource Directory for national banks seeking information about financial education. The OCC produces the Financial Literacy Update, a bi-monthly newsletter that provides information about financial literacy events, resources, and initiatives including those that benefit school-age children, from government agencies and public and private organizations. OCC’s consumer Web site, www.HelpWithMyBank.gov, provides answers to more than 250 questions on financial topics such as bank accounts, credit cards, gift cards, consumer loans mortgages, and identity theft. Staff of the OCC participated in several financial literacy events including “America Saves Week,” “Financial Literacy Day on Capitol Hill,” and the ABA’s “Teach Our Children to Save Day.” The OCC’s financial literacy materials are available on its public Web site at www.occ.gov.

Snigglezoo

The year 2010 was a great year for The Money Mammals! In the spring, John Lanza–our CEO and Chief Mammal–penned the first Money Mammals picture book, Joe The Monkey Saves For A Goal. The book became a Dr. Toy Best Picks award winner and joined the growing list of entertaining and educational products available at www.themoneymammals.com. In keeping with our focus on education, we created a Reading Guide for the book to help teachers and group leaders facilitate presentations. We also met with many young people through a series of events in New Hampshire with Service Credit Union, one of our Saving Money Is Fun Kids Club partners. The Money Mammals characters came along to perform live shows, all based on our “We’ll Share & Save & Spend Smart Too!” mantra. When kids see the live shows, they go wild! We love to see the enthusiasm build for financial literacy.

The Society for Financial Education and Professional Development

The Society for Financial Education and Professional Development, Inc. (SFEPD), in partnership with Bank on DC, provided financial education seminars to youth that were a part of the District of Columbia’s Summer Youth Employment Program (SYPE). Students were taught the importance of credit, preparing a budget as well as the importance of establishing and maintaining banking accounts with financial institutions. SFEPD’s financial literacy programs continue to have great impact on the lives of thousands of college students, through its successful partnership with HSBC-North America. Surveys indicate that students are managing their personal finances better and many professors have stated that students have changed their behavior in the use of their financial resources. In addition,

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! through its partnership with E*Trade Financial, SFEPD taught investor education seminars to college students to prepare them for transition into the work place so that can make informed investment decisions to accumulate funds for retirement and creation wealth. The organization held its annual Financial Literacy Leadership Conference, “Next Steps” on October 25-26, 2010. The featured speakers at the event were The Honorable Rosie Rios and Ray Martin from the CBS’ Money Watch. This professional development conference served as a forum for financial educators, Federal, State, and local officials, community-based organizations, as well as financial and educational institutions to come together to develop strategies and partnerships to address financial literacy. Based on a survey of conference attendees, the conference was a great success as 92% of respondents stated that the conference met their expectations.

Take Charge America, Inc.

Take Charge America, Inc. (TCA), a leading nationwide nonprofit credit and housing counseling agency continues to provide financial education at prisons, churches, businesses and other organizations. TCA has instituted a new program to assist Arizona schools in teaching personal finance. A certified teacher has been assigned to work full-time doing demonstration lessons and teacher training. All students who participate in the demonstration lessons will be eligible to compete for thousands of dollars in scholarships in an April essay contest. Take Charge of Your Finances, the award-winning curriculum coordinated through a TCA grant to the Take Charge America Institute at the University of Arizona is now being used by more than 20,000 registered teachers who download the free lesson materials. Hundreds of teachers received in person training in using the curriculum during 2010 including national sessions in Tucson and Baltimore.

Toyota Financial Services

As part of its “Making Life Easier for Youth” program, Toyota Financial Services (TFS) provides educational opportunities to underserved youth, including academic scholarships up to $15,000. In the fall, TFS piloted the “MLE Scholars” Facebook group page to foster dialogue and provide resources for its scholarship recipients in the areas of continuing education, financial aid, and college life. TFS plans to open the page to 200 students next year. In 2010 TFS partnered with AFSA Education Foundation, Boys & Girls Clubs, It’s A Habit, JumpStart Coalition, Junior Achievement, and National Consumers League to provide financial education for thousands of youth at-risk. TFS sponsored four East Los Angeles high schools to participate in JA’s Finance Park program and hosted 100 elementary school students to learn the value of saving money. TFS Vice President of Corporate Planning, Communications & CSR Ann Bybee served on AFSA’s Vehicle Finance Advisory Board and Education Foundation Board.

U.S. Bank

Collaboration with universities and national companies are key factors in fulfilling U.S. Bank’s commitment to empower individuals with financial education. U.S. Bank partners with Dominican University in River Forest, IL and California State University Fullerton, to develop initiatives that teach students how to become effective participants in the economy. These initiatives provide formalized economics and financial education training workshops for teachers and tools for parents to enforce positive financial choices. In addition to program development U.S. Bank also partners with Build-A-Bear Workshop® through their online, virtual town of Bearville™. U.S. Bank of Bearville engages young citizens of bearville.com™ in the process of saving and budgeting through interactive games and online activities. Bearville citizens can deposit Bear Bills®, the official currency of Bearville, at the bank and earn interest with a certificate of deposit. U.S. Bank is excited to announce that since its launch in September 2010, there have been more than 2.7 million visits to the bank and $2.7 billion Bear Bills invested!

U.S. Securities and Exchange Commission

The SEC’s Office of Investor Education and Advocacy (OIEA) recognizes that information is an investor’s best tool. During the last year, OIEA continued to implement a variety of investor education initiatives aimed at equipping individuals with the knowledge and skills to invest wisely and avoid fraud. For example, the SEC completed several significant milestones relating to its planned relaunch of investor.gov in April 2011. In July 2010, the SEC held its first-ever teacher training workshop in partnership with NYSE Euronext. The SEC Graduate Program aims to help classroom teachers and other educators increase their knowledge of the capital markets and develop ways to enhance the financial education programs in their schools. More than 30 educators from across the country attended the inaugural fourday workshop that focused on the securities markets, investor protection, and the federal government’s oversight role.

University of Arizona - Take Charge America Institute

The Take Charge America Institute for Consumer Financial Education and Research (TCAI) at The University of Arizona (UA) has worked to create research-based educational outreach programs that improve the money-management skills and financial confidence of young adults. TCAI’s unique collaboration model works with teachers and financial education leaders at the local, state, and national levels through a variety of programs including the Family Economics & Financial Education Project (FEFE), CreditWise Cats program (CWC), and the Office of Economic Education (OEE). In 2010, TCAI’s programs: 1) Reached more than 24,000 teachers impacting 600,000+ students nationwide with FEFE’s awardwinning, free, downloadable financial education curriculum written

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

Wells Fargo by educators for educators; 2) Impacted more than 1,000 classroom educators through professional development opportunities tailored to state mandates and needs; 3) Provided 250+ CWC peer-directed financial education workshops to 3,500 high school and college students in the Tucson community; 4) Developed a Family Finance Day with adult workshops, family activities, and a competition impacting more than 500 individuals; 5) Started a Masters in Economics Education degree program through OEE; and, 6) Released wave 1.5 of UA’s nationally recognized Arizona Pathway’s to Life Success longitudinal survey to understand how young adults acquire positive financial attitudes and behaviors.

University of Missouri Center for Entrepreneurship and Economic Education

The University of Missouri Center for Entrepreneurship and Economic Education organized Teach Children to Save Day in the cooperation with the Federal Reserve Bank of St. Louis, the Missouri Council on Economic Education and several area banks. The Center provided lesson plans, training, and books for the bankers to use during their presentations to primary grade classrooms. During the week of April 26-30, 289 bank volunteers visited more than 478 classrooms to teach personal finance lessons to more than 7,680 St. Louis area students. The Economic Literacy Conference, held May 5, provided an opportunity for 90 teachers to gain knowledge about today’s unemployment crisis through a presentation by Anne Winkler, author of The Economics of Men, Women and Work. In addition, workshops on the new Financial Fitness for Life curriculum also improved their capacity to teach personal finance and economics. These teachers will reach approximately 5,650 k-12 students.

In 2010, Wells Fargo experienced unparalleled success with its financial education program. The bank brought its Hands on Banking® program to schools and communities where it experienced tremendous growth in its reach and scope, including: 1) More than 30,000 individuals and families were trained by over 900 Wells Fargo team member volunteers who conducted over 900 savings lessons, making 2010 the bank’s most successful Teach Children to Save outreach; 2) Wells Fargo also celebrated its most successful Get Smart About Credit campaign with more than 800 credit presentations delivered by more than 750 team member volunteers to over 30,500 workshop participants; 3) The Hands on Banking website (www.handsonbanking.org/www. elfuturoentusmanos.org) received more than 149,000 unique visitors from over 140 countries; 4) Wells Fargo distributed over 74,000 Hands on Banking CDs to schools and communities across the United States and abroad; 5) The Texas State Board of Education/Texas Education Agency approved Hands on Banking as a financial education resource for high school economics courses for the 2010-2011 school year; 6) The bank also partnered with the Atlantic City School District in New Jersey to train teachers in grades 4-12 on teaching financial education using the Hands on Banking program. In addition, Angel Zapata, Wells Fargo’s Financial Education Manager, provided leadership and financial education expertise by proudly serving on JumpStart’s 2010 National Board of Directors. As part of Wells Fargo’s Vision & Values, the bank remains committed to advocating and advancing financial education in schools and communities and looks forward to propelling its award-winning financial education program to new heights in 2011!

Visa Inc.

Visa continued to work towards its ambitious goal of reaching 20 million people worldwide with financial literacy information by May 1, 2013. A key component of Visa’s award-winning Practical Money Skills for Life (www.practicalmoneyskills.com) centers around an interactive money management video game and curriculum called Financial Football. Now in its sixth season, the game has been reinvented and is available for free online as well as via an iPhone app on iTunes and an optimized HD iPad version. Twenty-nine state governments have now endorsed and distributed the game to every public high school in those states. Building on the success of Financial Football, Financial Soccer, a game combining the world’s most popular sport with an awardwinning financial literacy curriculum, has been rolled out, in multiple languages, in more than thirty countries worldwide. In April 2010, Visa and the Federal Reserve Bank of Chicago co-sponsored the fourth annual Financial Literacy & Education Summit which focused on the topic of advancing financial stability and responsibility. Keynote speakers included NYSE Euronext CEO Duncan Niederauer and then U.S. Treasury official Michelle Greene.

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Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

STATE SUMMARIES State Coalitions by Regions

Alabama

Alaska

Alabama Jump$tart Coalition kicked off 2010 by hosting the 6th annual “Life Smarts” State Competition, a partnership between the Alabama Cooperative Extension System, Alabama Jump$tart, Alabama Securities Commission, and Alabama Public TV. In April and October, members taught more than 4,000 youth during the “Teach Youth to Save”, “Get Smart about Credit”, and “Alabama Saves” events through member partnerships and conferences throughout the school year. On April 9th, the Statewide Membership meeting was held for more than 120 people at the Federal Reserve BankBirmingham. In June, AJC hosted the 7th Annual “Day of Financial Literacy” for more than 700 teachers at the Alabama Association of Career/Technical Education’s Summer Conference in Birmingham and then presented workshops for more than 150 teachers at the Mega Conference in Mobile. AJC concluded the year by hosting an essay contest and sending two scholarship winners to the National JumpStart’s Teachers Conference.

This year we concentrated on re-building and growing the coalition. In May 2010, with the assistance of the Federal Reserve and Sammy the Rabbit, we hosted a successful luncheon meeting and brainstormed ideas for the group. Ultimately, we recognized the geographical and weatherbased challenges of Alaska, and decided that our coalition would focus on developing a financial literacy resource Web site for the state. This project is exciting and will hopefully give Alaskans a better understanding of the financial literacy efforts within their state. We also attended a meeting of western state leaders in San Francisco in June.

2010 | Jump$tart Annual Report

Arizona The coalition has transitioned to a “clearinghouse” approach to sharing information amongst our partners. We are meeting via telephone roughly once a quarter. This has proven to be an effective way for all of us to meet and share information on a regular basis.

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Working Together to Build Financial MU$CLE! Connecticut Arkansas This coalition met monthly with dedicated partners to discuss financial literacy issues in the state and how they can promote various initiatives for the partners. The coalition did not have any student or teacher events this year. One of the coalition partners sponsored two teachers to the National J$ teacher conference.

California The California Jump$tart Coalition received the 2010 State Coalition of the Year Award at the National meeting in April. During the year we: added five new board members; refocused our strategic direction from the state level to local community and school partnerships; initiated partnering projects with schools/after school programs in Northern and Southern California; held three member meetings; and redesigned and updated our seven-year old Financial Smarts for Teachers program. We also revamped our Web site; redesigned our e-newsletter; and began using social media (from Facebook to LinkedIn). We received publicity through our board member efforts and helped organize a meeting of western state leaders in San Francisco. Our many Board members, partners, and volunteers continue to teach personal finance concepts to hundreds of thousands of California kids.

Colorado Last year was a banner year for Colorado Jump$tart Coalition. As a result of the recently enacted state legislation requiring the addition of personal financial literacy standards in grades P-12, we co-hosted our first Personal Financial Literacy Summit with the Colorado Department of Education for 135 public school administrators from across Colorado. Our second annual Money Smart Colorado Week included 75 partners who provided a total of 140 personal finance sessions throughout the state. 165 attendees enjoyed the Money Smart Week wrap-up luncheon and keynote speakers: Tom Hoenig, President of the FRB Kansas City and Cary Kennedy, Colorado State Treasurer. The capstone to the week was a free workshop for 75 educators! We entered into a collaborative agreement with Great-West Life and Annuity in September and hired our first paid part-time Executive Director.

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The Connecticut Jump$tart Coalition’s success this year was underscored by two outstanding events in May. First, we held our fourth “Youth Financial Education Institute” at the University of Connecticut School of Business. A total of 19 top-tier high school students, who were admitted into the institute through an application process, attended personal finance seminars led by UConn professors and had lunch with a senior executive from Wal-Mart. Later than month, more than 300 high school students from around the state attended the “Youth Financial Education Conference” at Quinnipiac University, attending workshops on topics such as credit cards, investments, budgeting, financing college and automobiles. Keynote speaker for the conference was Mike Hydeck, morning anchor on WFSB-TV, the CBS affiliate in Connecticut.

Florida The Florida Jump$tart Coalition conducted its inaugural Fall Summit for partners and teachers in December. Attendees learned more about Jump$tart, trends and research, best practices, and partner programs in financial education. The event included a Partner Showcase, allotting partners up to 10 minutes to present their initiatives, and a Partner Expo. The new Student Leadership Award, recognizing students who advocate financial literacy to their peers, was presented to four outstanding high school students from across Florida. The Coalition exhibited and presented to teachers and students attending the FBLA State Leadership Conference, exhibited to students at the University of South Florida Financial Literacy Fair, and exhibited to teachers at the Florida Council of Economic Education Annual Conference. The Coalition sponsored two teachers to attend the National Educator Conference and has applied for several grants to conduct teacher training.

Georgia The Georgia Consortium for Personal Financial Literacy developed the Mobile Financial Literacy Education (MFLE) project and presented it to key potential partners. While we are still in the infancy stage of this project, those who have heard about it have embraced the idea and its practical impact wholeheartedly. In 2011, we will Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! continue to secure funding and launch a pilot program. We coordinated financial literacy sessions for the Georgia Future Business Leaders of America conferences in Atlanta and Athens. A total of 1,221 students attended financial literacy sessions on a variety of topics, including Credit, Budgeting, Money Personality, Scams that Target Teens, Student Loans, and ID Theft and Credit Scores. Presented educational sessions to 485 attendees on timely topics from “The Card Act,” “Savings Strategies,” “Financial Fire Drill,” “Aging” and “MicroEnterprise.” Attendees walked away with practical educational knowledge that impacts them both professionally and personally.

Greater Washington By most any measure, 2010 was a successful year for the Greater Washington Jump$tart Coalition. In addition to hosting four partner meetings, co-sponsoring four partner events and sponsoring three teachers for the National Teacher’s Conference, GWJ$ recruited 36 new partners, raised more than $35,000 and increased subscribers to its monthly newsletter—The Forum, from 70 to 1,700 in less than 12 months. The coalition’s social media and online marketing efforts were a key to its success. In April, GWJ$ hosted an event for 250 attendees that included speakers such as DCPS Chancellor Michelle Rhee, Fed Governor Elizabeth Duke, Treasury’s Michelle Greene, and Deputy Chief Counsel of the House Financial Services Committee Gail Laster.

Hawaii The coalition is in its initial growth period with many local businesses both for profit and nonprofit working together to create a strong coalition with focus on financial education for Hawaii’s youth. Although most organizations deal with adults, all have agreed that financial education be introduced during childhood. Many already have initiatives in place that Jump$tart can support. As a coalition, 2011 will be the first year we establish a calendar of events involving all coalition members.

Idaho The Pocatello committee hosted an event for high school students and their parents in March called “Countdown to Your Financial Future.” Through efforts of members of the Idaho Financial Literacy Coalition, Governor C.L.

2010 | Jump$tart Annual Report

“Butch” Otter signed a proclamation proclaiming April to be Financial Literacy Month. Idaho Banking Company became a member of the coalition. We ran and facilitated the “That’s Life” money management game at the annual leadership meeting of the FCCLA on April 9, 2010. North Central Idaho Financial Literacy Coalition participated in a “Beyond Surviving to Thriving” workshop put on in Grangeville, ID by the Idaho Department of Labor. We provided a $100 stipend to two Idaho teachers to attend the National Educator’s Conference in Washington D.C.

Illinois In 2010, Illinois Jump$tart held its first Financial Fitness Fair for 100 high school students and their parents. The event was conducted in conjunction with Money Smart Week in April. Our 6th annual teacher training conference was held in November for approximately 65 Illinois K-12 teachers. The event was funded by HSBC-North America and allowed the teachers to gain exposure to best in class financial education solutions for their classrooms.

Indiana The Indiana Jump$tart Coalition continued its focus of supporting financial literacy educators by hosting four professional development workshops across the state. The 100+ attendees learned about changes in credit card rules and overdraft protection from the Federal Reserve Banks of Chicago and St. Louis and the Indiana Department of Education gave an update about the personal financial responsibility standards. Several Jump$tart partners had tables at the workshops to distribute resources and curriculum. For the second year, we honored an Indiana teacher who is passionate about financial literacy and incorporates it in the classroom in a unique and effective manner. We awarded fifth grade teacher Margaret Griffin with the Financial Literacy Educator Award at the Money Smart Week Indiana kickoff breakfast in October. Additionally, we started a Twitter account (@INJumpStart) and look forward to continuing to use creative channels like social media to educate Hoosiers.

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Working Together to Build Financial MU$CLE!

Iowa Iowa Jump$tart (IJ$) participated in the “Building Family and Personal Financial Capability Symposium” at ISU. About 50 folks attended including 17 public school teachers and 24 university educators. We made a presentation to 250 bankers at the “Day with the Superintendent.” IJ$ once again partnered with the Federal Reserve Bank of Chicago to present Money Smart Week. More than 1100 individuals and organizations were involved plus more than 4300 students were reached via visits from Ben Franklin. We exhibited at the following educators’ conferences: IBEA, IFACSE, and IASAA. The 10th Annual Personal Financial Literacy Conference for educators had more than 70 attendees. We recognized Samy El-Baroudi as IJ$’s teacher of the year, and sponsored teachers Teresa Nennig and Rhonda Schmaltz to attend the national Jump$tart teacher event. On DMACC’s Financial Literacy Day, we were available at seven DMACC college campuses to answer questions from students. IJ$ created pages on Twitter and Facebook.

Kansas Last year was a year of reorganization and rebuilding for the Kansas Jump$tart Coalition, which was reinstated in October 2009 after a three year hiatus. At that time a seven-member board was elected to help revitalize the Coalition; however, three members weren’t able to retain these positions and two of them were refilled in October. To help support the objectives and goals established by the board, three subcommittees were formed to focus on 1) expanding our partnership base; 2) enhancing the state Web site and other communication vehicles; and 3) researching and analyzing gaps within financial education programming/resources for Kansans. Each subcommittee outlined primary objectives, along with projected timelines, and will continue to meet regularly to ensure completion of these goals. An annual partner meeting and quarterly board meetings/conference calls were also held to foster ongoing communication between the subcommittees and assess alignment with the Coalition’s overall goals.

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In the coming year, we anticipate the expansion of our partnerships within six key geographic regions across the state, the establishment of a formal partner recruitment process, the facilitation of a statewide survey, an audit of partner resources to help gauge improvement areas for key audiences, the launch of a semi-annual partner newsletter and enhancements to our state Web site.

Kentucky In 2010, the Kentucky Coalition named Jennifer Allen, of Berea, the first “Teacher of the Year” and Sandy Maxted, of Louisville, as runner-up. Both teachers utilize a multitude of resources and strategies to teach financial literacy. Also beginning in 2010, all Kentucky high schools could offer the new Financial Literacy Math or Money Skills for Math classes. Coalition members provided resources to the Kentucky Department of Education design team, and we are pleased high school students can choose these financial literacy courses as their fourth math credit. The Kentucky Coalition continues to co-sponsor the LifeFundamental$ Financial Literacy Summit with the Kentucky Council on Economic Education, which 105 K-12 teachers attended. More than 220 teachers visited the coalition’s booth at the Career and Technical Education Summer Program. Jump$tart partners host workshops at both teacher training events. Financial Literacy Month activities included a governor’s proclamation, free counseling, teacher training, a poetry contest, game-show style contests, seminars, classroom presentations and community activities for children. The Coalition also supports Kentucky Saves Week and a statewide clearinghouse of financial literacy materials at www.jumpstart.org/kyclearinghouse.html

Louisiana Louisiana Jump$tart Partners met six times in Year 2010 to plan a suite of networking opportunities, events and activities to support teachers and volunteers. We partnered with LSU Ag Center/Cooperative Extension Service and NEFE to train teachers in ten separate, statewide, six hour workshops. Partners organized a “best of breed” Youth Financial Educators’ Summit held in September featuring state and nationally recognized researchers, educators, and practitioners. The Louisiana Department of Education approved (CLUs) to enhance teacher certification. 170 educators participated. A photo Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! slide show is posted at Web site www.louisianajumpstart. org. During April Financial Literacy Month partners shared financial information with over 5,039 kids and adults while visiting 78 schools and organizations. Other activities included sponsorship/promotion of the “Be Money Wise” student poster contest, Louisiana Saves Week, Junior Achievement’s Finance Park, Louisiana Office of Student Financial Assistance “Start Saving for College” program and their “Default Prevention” program to assist student borrowers, and implementation of student run bank and credit union branches in elementary and middle schools.

Maine The Maine JumpStart Coalition was busy in 2010 with the launch of the State’s first Teacher’s Summit on Financial Literacy held in May. The Conference was a wonderful success with 165 teachers attending. Notable speakers were Governor John Baldacci, former Governor Angus King, Dr. Jeanne Hogarth from the Federal Reserve and Jack Gallagher and Pam Krueger from the PBS series “Money Track”. Due to the overwhelming response, the Maine Coalition will work with the Office of Securities and generous sponsors to enhance the conference in May, 2011 where we hope to attract 250 teachers from across the State.

Massachusetts During 2010, Massachusetts Jump$tart worked with many important local partners to support financial literacy in the Commonwealth of Massachusetts. Involvement includes the Massachusetts Financial Education Collaborate with specific focus on the K-16 group. Also, the MA Jump$tart Coalition provided statewide education to area youth and initiated a financial literacy program within the Commonwealth schools targeting after-school students and families. Other coalition efforts included helping the Federal Reserve Bank of Boston secure local schools to complete the Reserve Cup competition.

Michigan It was Michigan’s Tenth Anniversary and to celebrate we had 13 Money Smart Kid Libraries donated and placed into Michigan Schools. We held two Teacher Conferences on opposite sides of the state serving

2010 | Jump$tart Annual Report

more than 250 educators! We also began conference calls for teachers. We participated in the Fed’s Money Smart Week by holding an essay contest for middle school and an elementary bookmark contest awarding 529 scholarships for five children. Michigan offers an online Personal Finance Course for high school students, teachers and parents. Michigan teachers can now access trusted financial education lessons and resources and model programs through the Michigan Department of Education’s Web site. The Detroit media is featuring our work on a more regular basis. We have spent another year actively working with our State Lawmakers. Our membership has grown to 35 in less then 10 years!

Minnesota The Minnesota Jump$tart Coalition sponsored two Webinars for the OnCampus network of college professionals. Activities during Financial Literacy Month included various events at Hennepin County Libraries on topics related to personal finance. Several board members have been active with the Ladder Out of Poverty Task Force. Specifically, the task force will make recommendations to the state legislature on policies that would increase Minnesotans’ financial literacy, ban predatory lending practices, and encourage the accumulation of personal wealth.

Mississippi The Mississippi Jump$tart Coalition was reactivated on August 11, 2010. The board elected new officers and met in September and November and the new board will have a strategic planning meeting in March to address goals and objectives, board structure, committees, partners, activities and events, marketing and fundraising. Two Mississippi teachers participated in the Jump$tart National Educator Conference in November. Since the Coalition became active again in August, partners conducted financial education programming across the state to various audiences as follows: high school life skills program – 15 sessions reaching 2,000 students; 3 high school financial planning programs – 125 students;

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Working Together to Build Financial MU$CLE! Nebraska other K-12 programming – 73 sessions reaching 3,687 students; 7 financial education sessions with college students – 436 students; 51 financial education sessions with adult audiences – 1,689 participants.

Missouri In 2010, The Missouri Jump$tart Coalition underwent efforts to unify the financial education efforts across the state where coalition members reviewed the administration, membership/partnership expectations, communication tools, Coalition events/activities, and technology to meet Missourians’ financial education needs. The result of the efforts is a multiple faceted action plan for 2011 to grow the membership base, raise awareness of resources through state-wide coalition activities and update communication methodology to improve efficiency and reach of the Coalition’s messaging. Members of the coalition stepped up to support one another for the first collaborative display of resources at the Missouri Association of Career and Technical Educators Conference, raising awareness of the Coalition and the free resources available to Missouri educators to use in the classroom and beyond. The introspective review and public activities continue to evolve the Coalition’s reputation as a trusted resource for all Missourians.

Montana We began the year with our annual educators’ conference, followed up with a pilot “mini-grant” program funded by conference sponsorships. Ten $500 grants were given to expand existing financial education projects or begin new projects. In March, we transferred our Web site to a new, user-friendly platform, leading to increased site traffic. In November, we sponsored two high-school teachers to attend Jump$tart’s National Educators Conference. One of these teachers was then recruited to serve on our Board. Capping off the year, we received a grant in December to develop an online clearinghouse of financial education services and materials throughout Montana, to be completed this spring.

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The Nebraska Financial Education Coalition continued to grow in 2010. More than 150 partner organizations now participate in the coalition, which brings together non-profit, for-profit, educational and government entities in the state to promote financial literacy. Quarterly meetings focused on wide-ranging topics, including research findings on financial preferences of unbanked/ underbanked consumers, the impact of new credit card regulations and governmental programs tied to financial literacy. The coalition also undertook projects to help ensure strong leadership transitions by expanding its board of directors from 9 to 12. The Coalition’s third annual Money Smart Nebraska campaign continues to be the coalition’s signature event. This year, focused effort to grow the campaign in the Lincoln, Nebraska area resulted in additional media coverage, as well as a “tailgate” party focused on financial literacy before a Nebraska Cornhusker football game. Promotional video supporting the coalition and Money Smart Nebraska came from the University and its athletic director, former UNL football coach and founder of the TeamMates Mentoring program, Tom Osborne.

Nevada We continued with our teacher education efforts and new membership recruitment. We also held Board elections and look forward to some exciting new projects in 2011.

New Jersey Last year was a very productive year in New Jersey. It saw the roll-out of the state’s financial literacy—2.5 credit— high school graduation requirement; a pilot study of eight selected school districts; and a stand-alone financial education core curriculum content standard #9.2. Our partnership with the DOE expanded to all NJ stakeholders, including institutions of higher education, communitybased organizations, banking institutions, other state agencies, parents, school districts and more, to plan and implement New Jersey’s first Financial Literacy Summit, which hosted 500+ participants this past fall. Two 2-day Teacher Boot Camps were also held during the summer of 2010. A T3 Conference (Teachers Teaching Teachers) was held in the spring of 2010 at Rutgers University. Throughout the year Financial Education Curriculum Showcases and Curriculum Content Workshops were Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! hosted by NJCFE, at key locations. The Coalition’s Web site was continually updated and interactive with thousands of hits monthly.

New Mexico We conducted a free financial literacy workshop for educators in Las Cruces, NM in January. We were pleased with the passage of New Mexico House Bill 53 that states a financial literacy course that meets the state’s mathematics academic content and performance standards be accepted as one of the four math credits needed for high school graduation. The coalition also participated in workshops sponsored by other entities throughout the year; met with the Superintendent of the largest school district in the state; prepared questionnaires for teachers; distributed flyers on NM Jump$tart; produced op-ed pieces for the newspapers; and distributed a coalition PowerPoint presentation to various entities. In 2011, we will focus on advancing state legislative relationships, establishing a clearinghouse for financial literacy resources in New Mexico, and providing free financial literacy information to educators.

centered LifeSmarts competition introduced almost 500 high school students to concepts like personal finance and consumerism. More than 175 teachers attended our 9th annual MoneySmarts teacher conference. As part of our April commemoration, we conducted the “I Can Save! Tour” of elementary schools. To commemorate our 10th Anniversary, we introduced the Get 10 Virtual Quest™ that challenged students to find the correct answers to “10 Questions Every Good Consumer Should Know”. This online scavenger hunt prompted the students to answer questions with clues provided by sponsors who are especially interested in helping students build a foundation for sound financial decisions. More than 500 teens from 76 NH high schools participated. Of those, 278 successfully answered the questions and were eligible to win an amazing prize–one of ten MacBooks!

North Carolina

We supported the teacher training initiatives of our State Coalition partner in New Jersey (NJCFE), providing assistance to NJCFE and its partners in the planning of a financial literacy summit. It provided a great opportunity to work collaboratively with another Jump$tart state partner and to leverage the state coalition network. In December, we hosted our first professional development Webinar for teachers. It was a great success and offers an exciting way for the Coalition to expand training activities and reach a wider audience of teachers across the state.

Coalition partners hosted the Kick-Off for Financial Literacy for Youth Month in March, presented sessions to more than 2,000 students at the annual FBLA and DECA conferences, and participated in America Saves week, Financial Capabilities Challenge and Youth Savings Challenge. OnTrack Financial Education & Counseling educated 921 youth and helped facilitate a financial skills simulation; Securities Div. of NC SOS provided investment fraud simulations to 400 youth during five BizCamp Sessions; SECU staff made 553 presentations reaching over 38,000 students; NC Dept. of State Treasurer launched three financial literacy tours and partnered with other state agencies and organizations that reached out to elementary and high schools, and colleges to provide advice and resources; NCCEE provided training sessions to 816 teachers and sponsored 5 competitions reaching 113,186 students; and coalition members reviewed and provided edits for the NC Social Studies Standard Course of Study, which will now include a K-12 PFL strand.

New Hampshire

North Dakota

New York The year 2010 was another busy year for the New York State Financial Literacy Coalition. We continued to expand our teacher training initiatives, hosting and participating in more than ten workshops and conferences across the state during the year and helping to train more than 500 teachers.

In 2010, our coalition focused on its four core initiatives. Our Financial Fitness Fair for parents and teenagers was attended by 85 families who spent a cold Saturday in January attending various workshops. Our student-

2010 | Jump$tart Annual Report

North Dakota Jump$tart had a very active 2010. We launched a new Web site (www.ndjumptart.org), which has helped us in communicating with our statewide membership. It also includes a resource clearinghouse

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Working Together to Build Financial MU$CLE! Oklahoma section for our members to use in featuring some of their financial literacy products and presentations. We held our 4th annual financial literacy conference that was attended by many high school teachers. This provided a wonderful opportunity to present various tools for teachers to use in presenting financial literary education to high school students, now a requirement in our state. Financial Friday on URL Radio, an internet radio series (http://www.urlradio.net/) features one of our members in a live radio chat on various financial literacy topics. These were held the third Friday of every month. In Marketplace for Kids our members presented to grade schools student information on budgeting. These statewide events were interactive sessions and used to help students gain a better understanding of spending, saving money, and planning for the future. College Connection– we held a variety of financial literacy educational sessions at some of our colleges. These included: brown bag luncheons, partnering in “Student Financial Literacy Day” events, and vendor opportunities. ND Jump$tart is very excited about what 2011 holds for our coalition. One of our goals includes hosting a golfing tournament fundraising event, which we hope will bring a better awareness of our organization and mission to the public.

Ohio Ohio JumpStart had a great 2010. In April, families celebrated Financial Literacy Month at the first Central Ohio Family Financial Fair. By summer’s end, our Web site got a much-needed new look, our board grew from five members to 11, and one awesome teacher won our 2nd annual Educators Scholarship Competition (she LOVED the DC teachers’ conference). In early fall, Social Studies teachers statewide stopped by when we presented and exhibited at the 20th annual Ohio Center for Law-related Education’s Law & Citizenship Conference. We presented the keynote address as well as a workshop presentation on financial literacy at the 83rd annual Ohio Business Teachers Conference in October. The year ended on an O-HI-O note as Buckeye attendance at the National JumpStart Educators Conference increased from 14 to 19.

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The Oklahoma Jump$tart Coalition (OJC) (www. oklahomajumpstart.org) had a productive 2010. Thanks to the hard work of the members, the efforts of 2010 will help move the coalition to the next level in 2011 and beyond. The Coalition established a permanent working committee of the board, the Education Committee. This allows more members to get involved, increases our education activities, and helps with future board member identification and development. We continue our focus on increasing the quality of programming for partner meetings. In conjunction with Jump$tart Your Money Week (JYM), we conducted our annual Jump$tart Day at the Capitol. Partners interacted with legislators regarding the efforts of OJC in the state. We also conducted Money Mania, the first public outreach done for JYM, which attracted 250 participants. Through these efforts, membership has grown, OJC’s finances are stable, and the coalition is increasing its influence in Oklahoma.

Oregon The Oregon Jump$tart Coalition spent 2010 building an amazing springboard for great progress in 2011 and beyond. Strategies outlined in the Board’s 2009 strategic planning session were brought to fruition. A 2010 exclusive sponsorship level of $1,000, Founding Partners, was created to provide the coalition with funds necessary to execute key strategies. Nine generous organizations became Founding Partners. One of these strategies was to launch a new Web site that provides information on resources vital to Oregonians, upcoming meetings and initiatives both local and national. The coalition, with support from JPMorgan Chase, sponsored two educators to attend the Jump$tart National Educator Conference in November 2010. The board chair attended a meeting of western state leaders in San Francisco and for the first time, the annual State Leaders Meeting in Washington DC.

Pennsylvania During the last year, our coalition worked together to assist the Pennsylvania Office of Financial Education in their annual “Governor’s Institute” as many of our organizations teamed up to provide seminars or spoke to teachers in a roundtable seminar about financial Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! education, its importance in schools, and how to integrate it into the classroom through teaching or volunteerdriven programs. More than 80 teachers attended this conference in Elizabethtown during July. Our other big “team” initiatives include partnering with organizations from throughout the state to promote the National Financial Capability Challenge. We partnered with Penn State Cooperative Extension at the PA Family and Consumer Science Teachers Conference in Pittsburgh this past April and will be partnering with Junior Achievements in Pennsylvania to present at teachers conferences throughout the state in 2011 and 2012. With the NFCC, Pennsylvania was in the Top 5 in both total student participation and percentage of students in the state who took the test. We’re proud of our collective efforts to get the word out about financial education!

Rhode Island RI Jump$tart continued the RIFI program (Rhode Island Youth Personal Financial Expansion Program), which is a year-long concerted effort to expand the quantity (in terms of student participation) and quality (in terms of upto-date personal finance information) of personal financial education in ten Rhode Island high schools. In March, we organized the sixth annual Rhode Island LifeSmarts teen consumer competition a.k.a. CollegeBoundfund “March Smartness.” One of our state champions, Gabrielle Sclafani was named national consumer rights and responsibilities champion by the National Consumers League. In April, Governor Carcieri and the legislature issued “Financial Literacy Month” proclamations. May brought about our sixth “Financial Literacy Leaders” event (our annual anniversary event) at which one hundred guests received a briefing on the FINRA Education Foundation’s “Financial Capability in the United States” by one of the study’s principal investigators, Prof. Annamaria Lusardi. At the event, we honored five Rhode Island students who received perfect scores on the National Financial Capability Challenge. In September, we hosted the 2010 Personal Financial Capability Conference in Providence involving one-hundred attendees and more thanr twenty volunteer expert presenters who offered nearly twenty hours of personal finance training.

2010 | Jump$tart Annual Report

South Carolina The South Carolina Jump$tart Coalition awarded four grants in 2010 totaling $31,750 to organizations in Charleston, Richland, and York counties. The grants supported innovative financial literacy programs and projects that directly empowered children and young adults with skills that lead them and their families to make informed, responsible financial decisions. For Financial Literacy Month, 1,425 books were purchased for elementary schools, students and Head Start centers in five regions around the state. The books contained the Coalition’s label with logo and Web site information. Representatives from various organizations identified perspective reading sites and assisted with the distribution. They also read to the students. In addition, the Coalition also has planned and implemented several workshops throughout the state. During the workshops teachers receive training and lesson plans for implementation in their classrooms.

South Dakota In the spring of 2010 the South Dakota Jump$tart Coalition held an essay competition for grades K through 12. The grades were divided into four groups with each group being given a question to write an essay in response to. The top essay from each age group received a savings bond. In October, South Dakota Jump$tart held a financial literacy conference on the campus of South Dakota State University. This conference was aimed at teachers, students and financial professionals. The featured speakers were Susan Sharkey, President of High School Financial Planning Program of the National Endowment of Financial Literacy; James Cordry, with the Office of the Special Trustee, Fiduciary Trust Officer – Rosebud Agency; Nick Buettner, with FoolProof Financial Literacy; Greg Housel, with the FDIC; and Maritta Bush, Jump$tart Regional Director, Midwestern States. Finally, the Coalition, in cooperation with the South Dakota Community Investment Fund, sponsored a South Dakota teacher to attend the Jump$tart National Conference for Educators held in Washington, D.C. in November

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Working Together to Build Financial MU$CLE! Utah Tennessee Tennessee Jump$tart was actively involved in training educators as well as educating the public about financial literacy in 2010. Celebrated our 10th Anniversary, other accomplishments included: conducted the Sixth annual multi-day personal finance teacher conference: 121 participants and 39 volunteers; Two-day training in partnership with Tennessee Career and Technical Education Conference for 87 teachers and 17 volunteers; 208 teachers trained with an estimated student reach of 12,435. Partners trained 3,140 teachers in 2010, which allowed educators to obtain the employment requirement. These educators anticipate reaching nearly 135,000 students throughout Tennessee. Throughout the state of Tennessee, Partners presented in 71 schools, 198 classrooms and directly reached nearly 16,000 students. Continued the Tennessee Jump$tart Excellence in Teaching Personal Finance Teacher of the Year Awards, which recognizes outstanding teachers of personal finance. Seven partner organizations (including Tennessee Jump$tart) are certified by the Tennessee Department of Education to conduct personal finance educator trainings to provide the employment requirement for educators to teach the personal finance course. Involved more than 60 partner organizations in the coalition.

Texas The primary goal of the Texas Jump$tart Coalition during 2010 was to support and promote the financial literacy efforts of its Partners. In addition to publicizing training and events of Partners on the Texas Jump$tart Web site, the Coalition also provided speakers at events such as the Texas Student Loan Guaranty Corp. Teacher Conference and the Project New Beginnings, a conference for students. Looking ahead, the Texas Coalition is retooling the Board and Committees to better serve our Partners. In addition the Texas Coalition plans to increase Partnerships, encourage collaboration among Partners and expand communication in 2011.

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A major part of our financial literacy effort evolved around the launch of Finance in the Classroom, an online resource for Utah K-12 teachers that helps educators integrate personal finance education into core subjects such as math, language arts, and social studies. The Web site contains hundreds of lessons, activities, videos, games, and materials to help teachers, students, and families. We received 70,000 hits on the Web site and shared it at 13 Utah Educator’s Conferences, as well as 15 professional development workshops with 176 attendees. We also held our 9th Annual $tart $mart Teachers Summit that brought together more than 200 K-12 Utah educators.

Vermont The Vermont Jump$tart Coalition Continued its flagship event with our Common$ense Conference for teachers and parents in March. The coalition partnered with the family and consumer science association to bring their members to the conference. We also sponsored the first Vermont LifeSmarts competition. The winning team from North County Career Center proudly traveled to Florida to participate in the National competition. The coalition also supported a state Reserve Cup Competition with the winning team traveling to Boston to represent Vermont at the Federal Reserve Bank. We have also worked together with the new Center for Financial Literacy at Champlain College in Burlington. We are hoping to raise the public visibility for the need for financial literacy over this coming year.

Virginia The highlight for Virginia Jump$tart in 2010 was our Teachers Summit that was held in October. We hosted 280 teachers and administrators from school divisions across the Commonwealth to a full day of activities and training to assist them in their classrooms. Our member/partners provided training, teaching, materials and programs to students and teachers in K-12 from January through December. The Virginia Council on Economic Education, a coalition member, with the cooperation of the Virginia Department of Education provided several teacher training sessions preparing our high school teachers for our new graduation requirement in economics and personal finance. The graduation requirement will begin with the incoming freshman class for the school year Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE! 2011-2012. These students will be required to complete a year long one credit course in economics and personal finance before graduation from public high school in Virginia. Virginia Jump$tart is proud to have been a major influence in securing this financial literacy requirement for the students in Virginia public schools.

Washington The coalition took on several new projects this year including: “Reading Days” with five mayors and State Representative; the first west coast Money Smart Week (exceeding our goal of 30 events with 42 and hosting a “Best Practices” session with Alejo Torres the Money Smart Week lead from the Federal Reserve in Chicago); continued annual support of the Life Smarts Competition; promotion of America Saves Week to educators through teacher associations; funds to sponsor two teachers for the National Educators Conference; and five regional forums. We were able to get a mention in the principals and superintendents newsletter through the Office of Superintendent of Public Instruction, state wide Asset Building Coalition, Washington Library Association member, and DECA teachers and students.

West Virginia Planned with teachers and executed 117 Money Matters presentations to 3,583 students and teachers. The programs emphasized credit and debt, financial scams and saving and investing; 17 teachers completed requirements and became eligible to apply for the “Personal Finance Education Specialist” advanced credential as endorsed by the WV Board of Education; Finance University offered attending teacher workshops by the Attorney General’s Consumer Protection Division, NetWorth and the Insurance Commission. Coordinated statewide Money Smart Week Kids essay contest with 100 entries from middle-school students with U.S. Federal Reserve Bank of Richmond, Junior Achievement, Auditor’s Office, Treasurer’s Office and the WV Bankers Association. Worked with AARP Foundation and the FINRA Investor Education Foundation to organize the state’s initial Money Smart Week, attended by 600 people. Developed a continuing education breakout session for financial professionals; Teachers produced 50 peerreviewed Personal Finance instructional guides for use in the classroom which are published on the WV Department of Education’s Web site.

2010 | Jump$tart Annual Report

Wisconsin The most exciting news was the 10th anniversary of the National Institute of Financial and Economic Literacy (NIFEL). Activities included a “Booster Shot” program for past attendees, a gala event at the Executive Residence hosted by then Wisconsin First Lady Jessica Doyle for more than 100 past and current NIFEL attendees and two guest observers from the Puerto Rico Office of the Commissioner of Financial Institutions plus a surprise concert by the University of Wisconsin marching band. More than 1,250 participants representing 13 states have attended the NIFEL and 200 been inducted into the elite “Clock Club” for completing all three programs. Also the fifth anniversary of Money Smart Week Wisconsin (MSWW), the nation’s first-ever statewide financial literacy campaign, showed a five-year summary of 52,000+ attendees, 27 regional planning committees, 2,997 partners and about 600 events per year. In addition, the WJC continued working with the Department of Public Instruction to train educators how to run the popular “Reality Store” simulation for students.

Wyoming We held our Annual Capitol Luncheon where we met and greeted legislators to let them know what our coalition has been doing in the past year. We also held our third year of “Jumpstart Your Money” youth conference in Rock Springs, Wyoming (featuring material provided by Susan Beacham, CEO of Money Savvy Generation). We reached about 144 middle school and high school students from various areas of Wyoming. We sent two Wyoming teachers to the National Educator’s Conference in Washington DC once again. One of the teachers commented, “I thank you for this once in a lifetime opportunity. A box of materials arrived this week and I have lots of work to do to start incorporating all the new materials into my curriculum.”

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Working Together to Build Financial MU$CLE!

CONTRIBUTORS IN 2010 ABA Education Foundation ACA International Education Foundation Actuarial Foundation AFCPE AFSA Education Foundation AICPA Ally Financial American Association of Family & Consumer Sciences American Bankruptcy Institute American Consumer Credit Counseling American Express Company American General Finance American Savings Education Council BancVue, Ltd. Bank of America Bank of the West BayPort Credit Union BetterInvesting Biz Kid$ Boys and Girls Clubs of America By Kids for Kids Company Capital One CardRatings.com CARE Program CBM Credit Education Foundation, Inc. Center for Credit & Consumer Research Black School of Busines Penn State-Erie Charles Schwab & Co., Inc. Charles Schwab Foundation Citi Community Relations ClearPoint Credit Counseling Solutions College for Financial Planning Community Services Press CompuCredit Corporation Conference of State Bank Supervisors Consumer Federation of America Cooperative Extension System (NIFA) Council for Economic Education Creative Wealth International CUNA Edelman Financial Services Inc. Equifax Foundation Experian Federal Deposit Insurance Corporation (FDIC) Federal Reserve Board of Governors Federal Trade Commission FICO

Financial Planning Association FINRA First Command Educational Foundation Friendly Finance Discount Corp. Future Business Leaders of America Phi Beta Lambda, Inc. Goodheart-Wilcox Publisher GreenPath, Inc. Griffith Insurance Education Foundation HSBC - North America ICI Education Foundation InCharge Education Foundation, Inc. Independent Community Bankers of America Insured Retirement Institute (IRI) Internal Revenue Service-Wage & Investment Division Intuit Inc. InVEST - Independent Insurance Agents & Brokers of America Investor Protection Trust Junior Achievement Worldwide Lechter Development Group Pay Your Family First LendingTree Life and Health Insurance Foundation for Education LifeWise/Money Habitudes Lightbulb Press MasterCard Worldwide MediaSpark, Inc. Money Savvy Generation, Inc. Moonjar LLC Mr. John M. Davis, Edelman Financial Services National Academy of Public Administration National Association of Consumer Credit Administrators National Association of Retail Credit Attorneys (NARCA) National Association of State Treasurers Foundation National Business Education Association National Consumers League National Council of Higher Education Loan Programs National Education Association National Student Loan Program Inc. NEFE Networks Financial Institute

New Mexico State University New York Credit Union Foundation NYSE-Euronext National Foundation for Credit Counseling North American Securities Administrators Association Novadebt Office of the Comptroller of the Currency Reliable Credit Association Inc. Republic Finance, LLC Sallie Mae Scholastic Securities & Exchange Commission Investor Education and Advocacy SIFMA Foundation for Investor Education Social Security Administration Society for Financial Education and Professional Development SunTrust Bank TD Ameritrade The Financial Literacy Group The FoolProof Initiative The McGraw-Hill Companies The National Theatre for Children Thespis Media, Ltd. Co. Thinking Foundation Toyota Financial Services TransUnion Turner Acceptance Corporation U.S. Bank United States Mint, Department of Treasury University of Delaware - Center for Economic Education and Entrepreneurship Unum Unversity of Arizona-Take Charge America Institute US Pan Asian American Chamber of Commerce EF USA Funds Visa, Inc. Washington Society of CPAs Wells Fargo Foundation Wells Fargo Community Support Campaign West Virginia State Auditor’s Office Working in Support of Education World Acceptance Corporation Young Americans Center for Financial Education

IN-KIND CONTRIBUTORS The Centsables CFP Board of Standards Federal Reserve Board of Governors FINRA

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National Endowment for Financial Education The National Theatre for Children

The Society for Financial Education & Professional Development Turner Technologies

Jump$tart Annual Report | 2010

Working Together to Build Financial MU$CLE!

Jump$tart Coalition for Personal Financial Literacy Statement of Financial Position* December 31, 2010 AND 2009

* All financial statements have been audited by the CPA firm Matthews, Carter and Boyce, P.C. A copy of its report is available from the Jump$tart Coalition.

2010 | Jump$tart Annual Report

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Working Together to Build Financial MU$CLE!

Jump$tart Coalition for Personal Financial Literacy Statement of Activities* For the Years Ended December 31, 2010 AND 2009

* All financial statements have been audited by the CPA firm Matthews, Carter and Boyce, P.C. A copy of its report is available from the Jump$tart Coalition.

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Jump$tart Annual Report | 2010

JumpStart Coalition for Personal Finance Literacy 919 Eighteenth Street, NW, Suite 300 Washington, DC 20006-5517 (888) 45-EDUCATE www.jumpstart.org

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