Your Advertising and Sponsoring Opportunities - Mesago Messe ...

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(4) The exhibitor shall not be entitled to any retention right due to counter- claims not based on the same contractual
Exhibition and 113th Annual General Meeting Pulp, paper and supplier industry as well as fiber based materials Frankfurt am Main, 26 – 28 June 2018

Your Advertising and Sponsoring Opportunities

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Your Advertising and Sponsoring Opportunities

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Overview Advertising Opportunities Online and Print

Pages 3 – 5

• Banner on the website

ZELLCHEMING-Cup meets Football World Cup 2018

Page 9

• Organize your own table football cup at your stand!

• Advertorial in newsletter • Advertising opportunities in the exhibition guide



After Fair Sponsoring

• Advertisements

Page 10

• Package ›Smile Please‹

• Logo • Special logo package

Sponsoring services of the ZELLCHEMING Association

Pages 11 – 12

• Career package

• Package Platinum

EXCLUSIVE

• Package Gold Exhibition Sponsoring

Pages 6 – 8

• Package Silver • Lanyards inclusive badges • Package Bronze

• Lanyard upgrade • Sponsoring coffee breaks • Message at the trade press booth • Sponsoring ›Women in industry‹ breakfast • Roll-up banner • Signpost package Order form

• Star at the ›Walk of Fame‹ • Sponsoring of the registration area • Mobile charging station

Click on the individual advertising opportunities and find the guidance to your perfect marketing strategy

General terms and conditions 

Page 13 Page 14

Your Advertising Opportunities Online and print Banner on the website of ZELLCHEMING-Expo 2018 Visitors, exhibitors and potential customers inform themselves about the event and the exhibitors at the website. Publish a banner of your choice with link of your choice at the following pages for visitors: • Lectures/extras • Exhibitors/products • Tickets

Your advertorial with a reference to your exhibition stand and a link to your homepage in one visitor newsletter (approx. 2,500 addresses) Get attention of the visitors well in advance of the event! Address the right audience directly in a newsletter and draw attention to your exhibition participation. Design your newsletter box by yourself and raise the visitor´s interest.

Banner placement

Besuchernewsletter

Ihr Logo

Ihe Anzeige (max 300 Wörter)

r Price: 850 € Service: Banner and link Size: 175 × 78 px Period: from booking till end of event Languages: German and English

Advertising Opportunities 2018    back to the overview

r Price: 7 50 € (1 x in the run-up) 1,850 € (3 x in the run-up)

EXCLUSIVE

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Your Advertising Opportunities Online and print Advertising opportunities in the exhibition guide The exhibition guide will be distributed among all visitors free of charge on-site. Use our advertising opportunities in the exhibition guide and catch the maximum attention from your target group and best informed visitors. The following two advertising opportunities are available:

2) Positioning of your logo in the hallplan of the exhibition guide as well as colour highlighting of your booth. Logo in the exhibition guide

PAPERCHINE

ADESKO Paper & Pulp BVBA A68

1) Placement of an advertisement in the exhibition guide

DAS

Paul & Co. A30

A38

BTG Instruments

A28

A10

Eingang/Entrance A69

A61

ORGLMEISTER Infrarot-Systeme

A71

Advertisement in the exhibition guide

HS Vertretung

Villforth Siebtechnik GmbH

Spraying Systems Deutschland

A51

A55

Nyblad

Servophil AG

Solaronics

Procemex

B56

A21

B50

B30

B28

B31

B29

A11

A17

Birkner

Pöyry

Besucherzone/ Visitor Area

Robert

B68

A31

A39

Keppler Medien

PAPtec Reuter

GE Energy Power Conversion

Feralco Deutschland

GL&V Sweden AB

B20

FAN Separator

CHT R. Beitlich

B16

B10

B06 Wefapress Beck

B59

N.C.R. Biochemical

Lotzer & Mühlenbruch

B51

B39

Huntsman

FMP

Veolia Umweltservice

B49

Emtec

TECHNOLOGY C50

C48

C51

C49

C62

B19

ISRA VISION

EnBW

TRIAD Papierservice

B11

OSKAR MOSER

C06

Valmet

Global Winterstein

TECNO PAPER

Fasertechnik

Voith Paper

Deublin GmbH C28

C36

C10 JAEGER

Gebr. Bellmer GmbH Maschinenfabrik

D48

D30

D31

Kühne + Vogel Prozessautomatisierung Antriebstechnik

Jagenberg Paper Systems

Kaffeepause/ coffee break

E69

E51

Siemens AG Process Industries and Drives

E49

Ecol Studio

X-Rite GmbH

Dienes

E47 FIS IMPIANTI S.r.l.

E35

E39

E43 UNGRICHT

Conventus

E30

E31

TEC. MEC

KOMY NV

PM TEC Rolls & Covers

Newcomer Pavilion FP Pigments F48

F51 Fachpressestand/ Trade press booth

D10

Projektron

FMT F44

F42

Haake Technik

UMV F38

Status Pro

F31

F29

D03

TU Darmstadt Papierturm/ Paper tower

Edelstahl Jansen

REM Productions

Chesterton International

Kemira Oyj

E16

E25

Petrofer Chemie

F28

Roll

E22

E29

F30

D11

Move

EDT

E28

Feltest Equipment

F34

F59 Job & Career Corner

D15

D29 fipptec Inh.: Dr. Ulrich Weise

E38

PTS

congress Presseraum/Press room

C03

Kadant Johnson Deutschland

D28

AS Drives & Services

E48

E70

F70

C11

FRANK-PTI

AMETEK

Petax Papier

D49

ZELLCHEMING-Expo

Kongress/

C19

econovation

Eingang/Entrance

Fibers in Process@

ZELLCHEMING e. V.

C29

Omya International AG

STAMM

Deutscher Fachverlag GmbH

Kaffeepause/ coffee break

C31 Blackburn Chemicals

Marktplatz/ Market Place

E19

Econvert Water & Energy

J. Rettenmaier & Söhne

E10

E11

Keppler & Cie GmbH

Grebien Qualifiber

METissue Magazine

E05

F18

JESSBERGER

Brainlight

F11

Änderungen vorbehalten Stand Juni 2016 Subject to change As of June 2016

r Preis: 450 € Range: Valid for hallplan in the exhibition guide as well as hallplan online Limited availability (3)

r Formats and prices for advertisements: Format exhibition guide: Width: 148 mm Height: 210 mm Colour: 4-colour

Advertisements in the inner section: 1/1 Page 1,490 € 1/2 Page (74 x 210 mm) 750 € 1/4 Page (74 x 105 mm) 400 €

Advertising Opportunities 2018    back to the overview

Prices for premium positions (only colour advertisements): 3rd cover page 1,590 € 4th cover page 2,490 €

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Your Advertising Opportunities Online and print Special logo package Show presence with your company logo! The following services are included in the special logo package: • Logo incl. booth number on the entry tickets for visitors (E-tickets, Day and  Season ticket) • Logo in the hallplan as well as colour highlighting of your booth online and in the exhibition guide • Logo in several newsletters Logo in the hallplan

Logo on the entry ticket

PAPERCHINE

ADESKO Paper & Pulp BVBA A68

DAS

Paul & Co. A30

A38

BTG Instruments

A28

Career package online Present yourself as an attractive employer. From now on you have the possibility to publish your job offers at the website of ZELLCHEMING-Expo 2018 with a link to your website. Use this opportunity to draw attention to your vacant positions.

r Price: 100 € Range: Publishing of one job offer Period: from booking till end of event Languages: German and English

A10

Eingang/Entrance A69

A61

ORGLMEISTER Infrarot-Systeme

A71 HS Vertretung

Villforth Siebtechnik GmbH

Spraying Systems Deutschland

A51

A55

Keppler Medien

PAPtec Reuter

B68

Servophil AG

Solaronics

B50

B30

B28

B31

B29

A11

A17

Birkner

Procemex

B56

A21

Pöyry

Besucherzone/ Visitor Area

Robert Nyblad

A31

A39

GE Energy Power Conversion

Feralco Deutschland

GL&V Sweden AB

B20

FAN Separator

CHT R. Beitlich

B16

B10

B06 Wefapress Beck

B59

N.C.R. Biochemical

Lotzer & Mühlenbruch

B51

B39

Huntsman

FMP

Veolia Umweltservice

B49

Emtec

TECHNOLOGY C50

C48

C51

C49

C62

B19

ISRA VISION

EnBW

TRIAD Papierservice

B11

OSKAR MOSER

C06

Valmet

Global Winterstein

TECNO PAPER

Fasertechnik

Voith Paper

Deublin GmbH C28

C36

C10 JAEGER

D30

Kühne + Vogel Prozessautomatisierung Antriebstechnik

Jagenberg Paper Systems

Kaffeepause/ coffee break

E69

E51

Siemens AG Process Industries and Drives

E49

Ecol Studio

E47 FIS IMPIANTI S.r.l.

E35

E39

E43 UNGRICHT

Conventus

E30

E31

TEC. MEC

KOMY NV

PM TEC Rolls & Covers

Newcomer Pavilion FP Pigments

congress F51 Fachpressestand/ Trade press booth

X-Rite GmbH

Dienes

Projektron

FMT F44

F42

Haake Technik

UMV

F59 Job & Career Corner

Status Pro

F31

F29

TU Darmstadt Papierturm/ Paper tower E16

Edelstahl Jansen

REM Productions

Chesterton International

Kemira Oyj D03

E25

Petrofer Chemie

F28

Roll

E22

E29

F30

Your Logo

D11

Move

EDT

E28

Feltest Equipment

F34

F38

D15

D29 fipptec Inh.: Dr. Ulrich Weise

E38

PTS F48

Presseraum/Press room

D10

D28

AS Drives & Services

E48

E70

F70

Kadant Johnson Deutschland

D31

D49

ZELLCHEMING-Expo

Kongress/

Gebr. Bellmer GmbH Maschinenfabrik

C03

FRANK-PTI

AMETEK

Petax Papier

D48

C11

Eingang/Entrance

Fibers in Process@

ZELLCHEMING e. V.

C19

Omya International AG

STAMM

Deutscher Fachverlag GmbH

C29 econovation

Blackburn Chemicals

Marktplatz/ Market Place

Kaffeepause/ coffee break

C31

E19

Econvert Water & Energy

J. Rettenmaier & Söhne

E10

E11

Keppler & Cie GmbH

Grebien Qualifiber

METissue Magazine

E05

F18

JESSBERGER

Brainlight

F11

Änderungen vorbehalten Stand Juni 2016 Subject to change As of June 2016

r Price: 1,950 € Sole exclusivity for one exhibitor

EXCLUSIVE

Advertising Opportunities 2018    back to the overview

5

Your Sponsoring Opportunities

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Exhibition Sponsoring Lanyards inclusive badges* Be as only company »directly to the people«. In the entrance area from you designed lanyards with badge cases will be placed which will be used by the visitor to put in his entry ticket. • Volume: 3,000 pieces • Upgrade: Positioning of your advertisement in the badge case, format  90 x 60 mm (Price upgrade: + 330 €) Lanyards incl. badge cases

Your message at the trade press booth* Place with your logo imprinted sweets or flyers at the trade press booth on all three exhibition days and be best remembered from the visitors.

r Preis: 990 €

EXCLUSIVE

Sole exclusivity for one exhibitor

r Price: 2.250 € (excl. production costs) Sole exclusivity for one exhibitor

EXCLUSIVE

* Production and delivery on your own but in consult with Mesago

Sponsoring Opportunities 2018    back to the overview

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Your Sponsoring Opportunities Exhibition Sponsoring Roll-up banner in the entrance area* First impression counts! Place a roll-up banner of your design in the entrance area on all three exhibition days and attract visitors directly to your booth.

Signpost package* Help the visitors finding the way to the event! With a prominently placed floor graphic in form of an arrow you can lead the visitors directly to the event and draw attention to your booth and your exhibition participation.

Roll-Up-banner

Floor graphic in form of an arrow

r Preis: 950 € (incl. production costs) Sole exclusivity for one exhibitor

r Price: 720 € (excl. production costs) Limited availability (3) * Production and delivery on your own but in consult with Mesago

Sponsoring Opportunities 2018    back to the overview

EXCLUSIVE

Your star on the ›Walk of Fame‹* Secure yourself your floor graphic in form of a star and accompany the visitors on the way to the exhibition hall.

r Price: 610 € (incl. production costs) Limited availability (10)

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Your Sponsoring Opportunities Exhibition Sponsoring Sponsoring of the registration area Greet the visitors by sponsoring the registration area. • Logo on the registration forms • Placement of flyers • Display of your pens

Mobile charging station* Visitor magnet with guaranteed time of stay. With the rental of a mobile charging station you can offer six visitors simultaneously the possibility to safely charge their mobile phones during the event. Use this advertising platform to draw attention to your booth and place your advertisement on the lighted poster area (37 x 52 cm).

r Price: 2,950 €

Mobile charging station

Sole exclusivity for one exhibitor

EXCLUSIVE

* Companies are responsible for ensuring that items are delivered and distributed as appropriate.

r Price: 1,600 € (incl. production costs) Limited availability (2)

Sponsoring Opportunities 2018    back to the overview

8

Your Sponsoring Opportunities ZELLCHEMING-Cup meets Football World Cup 2018 Organize your own Table Football Cup at your stand! Go forward! ZELLCHEMING Expo will take place during the Football World Cup 2018. Benefit from the football excitement of your customers and colleagues and draw attention to your company by participating in our table football tournament »ZELLCHEMING-Cup« under the motto »Play, not watch«! Kick-off for successful business. A cardboard football table branded with your company logo attracts football-enthusiastic customers and interested visitors to your stand. Expand your network or deepen customer relations during an exciting match of table football! Maybe one or the other game also leads to some extra time in the form of networking and enjoying a cool drink together. Flexible schedule. In contrast to the Football World Cup there is no fixed playing time at our table football tournament. Just start a game whenever you, your customers or one or the other interested visitor feel the urge to play. The kick-off is every day when the exhibition opens its doors.

Sign up now and score at the upcoming ZELLCHEMING-Expo!

At a glance Match schedule Daily from 26 – 28 June 2018 Venue At your exhibition stand Teams You and your customers Qualification r Fee: € 470,00 excl. VAT Deadline 11 May 2018 Advertising spaces Branded football table with your company logo Media coverage before and after the event Labeling as a game participant on-site Your talent scout Kristina Adler Phone +49 711 61946-293 [email protected]

We are the champions! In order to qualify as the winner of the ZELLCHEMING Cup and to pick up the exhibitors‘ challenge cup at the official award ceremony on the third day of the fair, your team must have won the highest number of games. The awards ceremony for the visitor teams takes place every afternoon at the ZELLCHEMING e.V stand. And even if you will not be the champion in 2018, you will still be a winner: Gain new customer contacts and, above all, have lots of fun.

Sponsoring Opportunities 2018    back to the overview

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Your Sponsoring Opportunities After Fair Sponsoring Package ›Smile Please‹ Bring a smile to the lips of the visitors and be sponsor of the networking picture wall. Here, visitors can take a picture of themselves and can pin their polaroidpicture together with their contact details and an information about what they are looking for on the networking picture wall. The following services are included in the package ›Smile Please‹ • Logo at the picture bar of the polaroid picture • Roll-up next to the networking picture wall • Naming on the website of ZELLCHEMING-Expo • Naming in social media • Naming in several visitor newsletters

Visitors taking pictures

Your logo on the polaroid picture

r Price: on request Sole exclusivity for one exhibitor

EXCLUSIVE

Your logo

Sponsoring Opportunities 2018    back to the overview

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Sponsoring opportunities of the ZELLCHEMING Association The ZELLCHEMING Association offers companies many attractive opportunities to become a sponsor of the event. The sponsoring opportunities include various services around the following events: The Cellulose Symposium from 26 – 27 June, the Annual General Meeting on 27 June, the three day lecture program at the trade fair forum with key topics »Bio Economy and Paper Industry 4.0« or the network event »Summer Evening« on 27 June in the location »Depot 1899« in Frankfurt-Sachsenhausen.

Platinum Sponsor - main sponsor of the ZELLCHEMING EXKLUSIV General Annual Meeting 2018, the Cellulose Symposium, ­ the trade fair forum and the Summer Evening • Exclusive logo presentation as a Platinum Sponsor: • Logo placement in program and marketing materials • Goboprojection (illuminated lettering/logos) on wall in main hall during the Summer Evening • Logo placement and link on the event website • Possibility to display maximum 3 marketing materials (flyer, leaflets, etc.) at the trade fair forum • Oral acknowledgement during the symposium, trade fair forum and Summer Evening • Screen chroma keying of logo during the symposium • Consideration of individual wishes of the platinum sponsor according to prior agreement

r Price: 7,500 €

Gold Sponsor - sponsor of the trade fair forum and the Summer Evening • Exclusive logo presentation as a Platinum Sponsor: • Logo placement in program and marketing materials • Goboprojection (illuminated lettering/logos) on wall in main hall during the Summer Evening • Logo placement and link on the event website • Possibility to display one marketing material (flyer, leaflets, etc.) at the trade fair forum • Screen chroma keying of logo during congress

r Price: 4,000 € Silver Sponsor – sponsor of the trade fair forum • Exclusive logo presentation as a Platinum Sponsor: • Logo placement in program and marketing materials • Logo placement and link on the event website • Possibility to display one marketing material (flyer, leaflets, etc.) at the fair forum • Screen chroma keying of logo during congress

r Price: 3,000 €

ZELLCHEMING Annual General Meeting    back to the overview

11

Sponsoring opportunities of the ZELLCHEMING Association Bronze Sponsor • Logo placement in program and marketing materials • Logo placement and link at the event website

r Price: 1,500 € Coffee Break Sponsor package • Presentation of your company on stand-up displays • Logo placement in program and marketing materials

r Price: 1,000 € »Women in the Industry« Sponsor package • Presentation of your company on stand-up displays • Logo placement in program and marketing materials

r Price: 500 €

For questions and orders regarding sponsoring of the ZELLCHEMING Association please get in touch with: ZELLCHEMING Association Cornelia Gembus Tel.: +49 (0) 61 50/5 44 84 04 Email: [email protected]

Sponsoring Opportunities 2018    back to the overview

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Order form I am interested in the advertising and sponsoring opportunities of ZELLCHEMING-Expo 2018, please reserve for me: Message at the trade press booth………………………………………………………………

Orderer or rather bill recipient: Company: Name: Address:

990 €

Roll-up banner…………………………………………………………………………………

720 €

Signpost package………………………………………………………………………………

950 €

Star on the ›Walk of Fame‹………………………………………………………………………

610 €

Sponsoring of the registration area………………………………………………………………

2,950 €

Mobile charging station…………………………………………………………………………

1,600 €

ZELLCHEMING-Cup meets Football World Cup 2018  Organize your own Table Football Cup at your stand!……………………………………………

Phone:

1,650 €

After Fair Sponsoring

Email:

Package ›Smile Please‹………………………………………………………………………… On request

Die genannten Preisangaben verstehen sich zzgl. USt. Die Vergabe der Werbe- und Sponsoringmöglichkeiten erfolgt nach Eingang der Bestellung. Es gelten unsere AGBs für Werbemaßnahmen zur ZELLCHEMING-Expo, die wir mit unserer Unterschrift anerkennen.

For questions regarding advertising and sponsoring opportunities at ZELLCHEMING-Expo 2018 please get in touch with us. We are happy to assist you with your ideas.

Place and date:

Company stamp and legally binding signature of the exhibitor: Please send the filled in order form to: [email protected]

Advertising and Sponsoring Opportunities

Prices

Advertising Opportunities online and print

Advertising and Sponsoring Opportunities Katerina Hodinova Email: [email protected] Phone: +49 711 61946-120

Exhibitor logos and advertisements in the exhibition guide Ute Turhal, Isabell Rothaupt, Astrid Bronner Email: [email protected] Phone: +49 711 61946-815

Banner on the website…………………………………………………………………………

850 €

Special logo package……………………………………………………………………………

1,950 €

Career package…………………………………………………………………………………

100 €

I am interested in sponsoring opportunities of the ZELLCHEMING Association, please reserve for me:

1 x in the run-up…………………………………………………………………………………

750 €

ZELLCHEMING Annual General Meeting*

3 x in the run-up ………………………………………………………………………………

1,850 €

Advertorial in newsletter

Advertising Opportunities in the exhibition guide 1/1 Page…………………………………………………………………………………………

1,490 €

1/2 Page………………………………………………………………………………………

750 €

1/4 Page………………………………………………………………………………………

400 €

Package Platinum ………………………………………………………………………………

7,500 €

Package Gold……………………………………………………………………………………

4,000 €

Package Silver…………………………………………………………………………………

3,000 €

Package Bronze…………………………………………………………………………………

1,500 €

Special sponsoring*

3rd cover page…………………………………………………………………………………

1,590 €

Sponsoring coffee breaks………………………………………………………………………

1,000 €

4th cover page…………………………………………………………………………………

2,490 €

Sponsoring ›Women in industry‹ breakfast………………………………………………………

500 €

Logo in the exhibition guide……………………………………………………………………

450 € Please send the filled in order form to: [email protected]

Exhibition Sponsoring Lanyards incl. badges……………………………………………………………………………

2,250 €

Lanyard upgrade………………………………………………………………………………

330 €

Order form and contact 

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13

General Terms and Conditions for Advertising at ZELLCHEMING-Expo 1. Scope of Application These General Terms and Conditions of Advertising shall form an integral component of the contracts concluded between Mesago Messe Frankfurt GmbH (hereinafter, »Mesago«) and the exhibitor concerning indoor and outdoor advertising or equivalent advertising measures. These Terms and Conditions alone shall apply. Any general terms and conditions of business of the exhibitor at variance herewith shall not be applicable. 2. Outdoor and Indoor Advertising (1) Outdoor and indoor advertising set up away from the leased stand space at the exhibition center shall be subject to charges. The exhibitors registered for an event may only set up advertising in the exhibition center away from their leased stand space if the exhibitor has previously received a written order confirmation for the planned advertising measure from Mesago. (2) Mesago shall be entitled to remove or seize either by itself or through vicarious agents unapproved or unauthorized outdoor or indoor advertising set up away from leased stand spaces at the cost of the exhibitor. (3) »Outdoor advertising« shall mean exhibitor advertising in the form of posters or equivalent advertising measures in various sizes and advertising flags during the booked event on the outside grounds of the exhibition center. (4) »Indoor advertising« shall mean advertising posters and any type of print or multimedia advertising on various advertising media and in different sizes inside the exhibition grounds during the booked event. (5) These provisions shall apply accordingly to any other types of advertising on the exhibition grounds. 3. Orders/Contracts (1) For purposes of clarity, it is hereby stated that the service manual for exhibitors and any performance specifications or comparable documents provided by Mesago shall not constitute an offer from Mesago. The manual, specifications, etc. shall not be binding. (2) The exhibitor shall issue a binding offer by way of the order for the advertising measures. The order must be made in writing. Mesago shall accept such offer by sending an order confirmation. (3) Mesago may implement third-party companies and/or subcontractors to perform the agreed services. 4. Prices/Terms and Conditions of Payment/Retention Right (1) Unless stipulated otherwise, the prices specified by Mesago are in euros and do not include the applicable value-added tax. (2) Invoices issued by Mesago shall be due for payment without any deductions immediately upon receipt of the invoice. (3) The exhibitor shall only have a set-off right, right to refuse performance or a retention right if the exhibitor’s counterclaims have been recognized by non-appealable judgment or by Mesago. (4) The exhibitor shall not be entitled to any retention right due to counterclaims not based on the same contractual relation as Mesago’s claims. 5. Deadline (1) The deadlines for sending in printed matter or posters may be found in the

General terms and conditions 

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preprinted order forms or order confirmations. 2) The customer shall be responsible for the timely delivery of the printed matter and/or posters. Orders for advertising not received in time may be rejected by Mesago. (3) Mesago shall be liable for executing the order in due time and with the due quality, provided the exhibitor duly meets its contractual obligations, particularly provides all materials satisfying the given quality requirements in a timely fashion. 6. Responsibility for Content (1) The exhibitor shall be responsible for the content of the advertising and any resulting damage. The exhibitor shall bear the responsibility for the content and legal admissibility of the images and texts provided for the advertising. The exhibitor shall warrant that no third-party property rights will be infringed upon through the outside and indoor advertising commissioned by it and executed in accordance with the information and documents prescribed by it. Mesago shall not be obligated to verify whether the information or documents handed over by the exhibitor to facilitate the service infringe or might infringe on third-party property rights. Mesago shall therefore not warrant the absence of any third-party claims, unless information or documents are concerned that are provided by Mesago itself and are not based on content, information, etc. from the exhibitor. (2) Mesago hereby reserves the right to refuse advertising orders due to the content, origin or technical form in accordance with objectively justifiable reasons, provided the content thereof, in Mesago’s opinion after a due assessment of the circumstances, contravenes the law, administrative regulations or bonos mores or the publication thereof is unreasonable for Mesago. In addition to the content and optical overall appearance of the advertising, Mesago shall in this regard take into account qualitative and aesthetic elements. The rejection of an advertising order shall be communicated to the exhibitor without delay. (3) In the event the duties incumbent on the exhibitor in accordance with Paragraphs 1 and 2 are breached, the exhibitor must indemnify Mesago against all damage compensation and other claims of third parties and against all damage arising from the infringement of property rights and, if requested by Mesago, must render advance payments. 7. Quality/Transmission of Printed Matter/Advertising Means to render performance (1) The customer shall be responsible for providing flawless printed matter that in particular meets the requirements of the General Technical Standards for File Attachments of Messe Frankfurt. Advertising necessary for Mesago to render its performances must be delivered by the exhibitor as of the agreed date free of charge to the place of delivery or to the place specified by Mesago. If the exhibitor requests the return of the advertising material provided by it, such return delivery shall transpire from the place of use at the exhibitor’s cost and risk. (2) Mesago shall keep the documents provided by the exhibitor in custody for two weeks after the conclusion of the event. If the exhibitor provides originals (slides, disks, etc.), the exhibitor shall be obligated to create duplicates.

Mesago shall not assume any liability for submissions of the customer that are not requested back within two weeks after the conclusion of the event. (3) A color plate is to be included in the case of color prints. Otherwise, no warranty shall be assumed for the proper representation of the colors. Mesago shall immediately request a replacement for obviously unsuited or damaged advertising submissions. Mesago shall warrant the print quality common for poster advertising and advertising flags as feasible based on the possibilities provided by the submitted prints. Separate graphic work and the production of films after the submission of final drawings shall be charged separately. If the exhibitor subsequently requests significant changes to the originally agreed execution, the resulting additional costs may be billed to the exhibitor in a separate invoice. (4) If any defects in the submitted advertising are not evident immediately but only after processing, the customer must bear the resulting additional costs or losses from the processing. 8. Storage and Return of Advertising Material (1) If the exhibitor does not request the return of the provided advertising material until one week before the event, Mesago shall be entitled to dispose of the provided advertising material at the exhibitor’s cost. If the exhibitor requests the return of the provided advertising materials in due time, the return delivery shall be made from the place of use at the exhibitor’s cost and risk. (2) Mesago shall not assume any liability for advertising materials that are not requested back until one week before the event. (3) Paragraphs 1 and 2 shall apply accordingly to advertising material which Mesago itself produces or has produced for the exhibitor. 9. Warranty (1) The exhibitor shall be obligated to immediately review the performances of Mesago and to protest any defects without delay. If, despite careful inspection, a defect first appears at a later point in time, such defect must be reported immediately after obtaining knowledge of it. (2) In all cases, defect complaints must be received by Mesago 7 days after the conclusion of the event at the latest. (3) The exhibitor may in principle only demand a subsequent performance as warranty. The type of proper subsequent performance shall be determined at the discretion of Mesago, which shall also be free to provide a replacement delivery at any time. (4) The exhibitor may only demand the rescission of the contract or a reduction of the compensation if the subsequent improvement fails or is ruled out due to the passage of time (e.g. conclusion of event) or is unreasonable for Mesago. (5) Mesago may refuse to remedy the defects so long as the customer has not properly fulfilled its contractual obligations. 6) If a defect complaint is made late, all warranty claims shall lapse. This shall also apply if the exhibitor undertakes the changes itself or hinders Mesago in assessing the defects. 7) The warranty period shall be one year. It shall commence with the acceptance of the performance or, if acceptance is ruled out due to the nature of

the performance, after the conclusion of the event. 10. Liability (1) Mesago shall only be liable in the event of damage due to intentional (in the sense of the German legal term »vorsätzlich«) action or gross negligence. Notwithstanding the foregoing, Mesago shall remain liable for a violation of a guarantee (in the sense of the German legal term »Garantie«), the product liability according to the German Product Liability Act (»Produkthaftungsgesetz«), culpable (in the sense of the German legal term: »schuldhaft«) injury to life, body or health or a negligent breach of material contractual duties. A material contractual duty is a contractual duty, whose performance is necessary to execute the contract properly and whose performance the other Contract Party may regularly rely upon. In the case of any slightly negligent breach of material contractual duties, Mesago’s liability shall be limited in accordance with the type of performance owed to the foreseeable, direct, average damage typically found in contracts. The above provisions do not imply a change in the burden of proof to the detriment of the exhibitor and do not exclude any claims explicitly granted under these General Conditions. (2) Paragraph 1 shall apply accordingly to Mesago’s liability for its employees, workers, freelance collaborators and other vicarious agents and representatives and for personal liability thereof. 11. Cancellation of Orders (1) Advertising orders must be cancelled in writing. (2) If cancelled before the printing date, Mesago shall be entitled to invoice the costs incurred up to such date. This shall also apply to damage compensation claims based on lost profit, to the extent the cancelled advertising space could not be placed elsewhere by Mesago for the booked period, despite corresponding efforts. (3) If cancelled after the printing date, the exhibitor hereby agrees to pay the total agreed compensation. (4) Paragraphs 1 to 3 shall apply accordingly to Internet advertising. In this regard, the printing date shall be considered the date the website is created. The cutoff date for the calculation of the cancellation costs shall be the date planned for the appearance of the advertising in the Internet. 12. Unforeseen Events Events of force majeure, as well as measures related to labor disputes, shall exonerate Mesago from the obligation to fulfill orders and pay damage compensation. 13. Place of Performance and Jurisdiction (1) Stuttgart shall be the place of performance and jurisdiction for all obligations arising from the contractual relation concerning advertising. (2) Exclusively German law and the German text of these General Terms and Conditions of Advertising shall apply. The provisions of the United Nations Convention on Contracts for the International Sale of Goods shall not be applicable.

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