BANDWIDTH). â¢PROMOTION ACROSS CHANNELS (INTSAGRAM, TWITTER, FACEBOOK...) ... â¢âCONTENT IS KINGâ â BILL GATESâ
1. MAKING VIDEOS = TIME. LOTS OF TIME.
• IDEA/CONCEPTS/PLANNING. • SHOOTING. • CONSOLIDATION (VIDEO, AUDIO, FREE USE MUSIC) • PRODUCTION **HOURS** • DISTRIBUTION TO YOUTUBE. (METADATA. BANDWIDTH) • PROMOTION ACROSS CHANNELS (INTSAGRAM, TWITTER, FACEBOOK...) • FOLLOW UP - QUERIES, EMAILS, COMMENTS.
2. GENERIC ‘HOW TO YOUTUBE’ VIDEOS • THERE’S MILLIONS OF THEM. • I RESEARCHED AT LEAST ½ OF THEM. J • THEY’RE ALL PRETTY MUCH RIGHT…. • THERE’S NO SHORTCUTS. • YOU CAN’T CHOOSE TO ‘GO VIRAL’… OR EVEN APPEAL TO EVERYONE…. • ….INCLUDING YOUR OWN AUDIENCE
3. CONTENT IS KING • STORY IS EVERYTHING. • “CONTENT IS KING” – BILL GATES…..AND EVERYONE ELSE. • PROVIDE VALUE AT EVERY OPPORTUNITY. • CHOOSE YOUR MARKET –MINE WAS PRIMARILY CYCLING/VIRTUAL CYCLING/TECH/AUSTRALIA
• IF YOU’RE REPLICATING CONTENT. DO IT YOUR OWN WAY. BE UNIQUE.
4. YOUTUBE IS A DARK CLOUD • YOUTUBE IS A SOURCE OF INCOME. SWEET! • NOT YOUR EMPLOYER. • THERE'S NOBODY TO CALL. • THERE’S CONTRACTS…. BUT! • TAKE TAKE TAKE. THINK YOUR MUSIC IS OK? WAIT. • THINK YOUR CONTENT IS OK? WAIT.
5. MONETIZATION
• 1.7C – 2C PER VIEW HOUR. • $0.48C FOR 24HRS NON STOP VIEWING. • POLICY CAN CHANGE AT ANY TIME…. LIKE LAST WEEK. • ZERO INCOME ON VIDEOS THEY STILL COLLECT YOUR DATA FROM. • $ ANALYTICS LAGS… A LOT!
6. THE NUMBERS - VIEWS • JUST UNDER 500,000 VIEWS IN 90 DAYS. • 1,768,361 WATCHED MINUTES = 3 YEARS 129 DAYS. • PEAK 10,000+ VIEWS PER DAY.
6. THE NUMBERS – VIEWS
CONT.
VIEWS
600000
500000
400000
300000
200000
100000
0 Chan 1
Chan 2
Chan 3
Chan 4
Chan 5
GPLama
7. THE NUMBERS - SUBSCRIBERS • 267 -> 6600 IN 90 DAYS. • BIGGEST BOOSTS… • PEER COMPARISON.
Subs 7000
6000
5000
4000
3000
2000
1000
0 Chan 1
Chan 2
Chan 3
Chan 4
Chan 5
GPLama
8. THE NUMBERS – CORPORATE
• THEY’RE JUST NOT IN THE GAME. • YET.
Subscribers
7000
6000 5000 4000 3000 2000 1000 0 Stages Cycling
Quarq
RIDE Media
Wahoo
CycleOps
Tacx
TrainerRoad
Zwift
Elite
GPLama
8. THE NUMBERS – CORPORATE
• SOME ARE IN THE GAME. ALL IN! • GLOBAL CYCLING NETWORK – GCN. • 860,000 SUBSCRIBERS. • 14 PEOPLE TO EUROBIKE….!! • PERSONAL IDENTITY… LOST?
CONT.
9. WAS THE THREE MONTHS A SUCCESS? • INITIAL GOAL WISE. YES. • 1 VIEW PER MINUTE GOAL FAR EXCEEDED. X48 AT THE PEAK! • GROWTH AND REACH AROUND DOUBLE WHAT I EXPECTED. • VIDEO MONETIZATION - NO SUCCESS. • $1+ A DAY TO SUSTAIN. EQUATES TO +50HRS WATCH TIME A DAY GROWTH. • AVERAGED $8.80/DAY.
10. WHAT NOW? • CHANNEL CONTINUES TO HAVE 4,000-5,000 VIEWS PER DAY. • EVERGREEN / RELEVANT CONTENT… BUT IT’LL FADE. • UPLOAD ON A SEMI-REGULAR BASIS. • OPPORTUNITY OUTSIDE THE YOUTUBE PLATFORM.