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BANDWIDTH). •PROMOTION ACROSS CHANNELS (INTSAGRAM, TWITTER, FACEBOOK...) ... •“CONTENT IS KING” – BILL GATESâ€
1. MAKING VIDEOS = TIME. LOTS OF TIME.

• IDEA/CONCEPTS/PLANNING. • SHOOTING. • CONSOLIDATION (VIDEO, AUDIO, FREE USE MUSIC) • PRODUCTION **HOURS** • DISTRIBUTION TO YOUTUBE. (METADATA. BANDWIDTH) • PROMOTION ACROSS CHANNELS (INTSAGRAM, TWITTER, FACEBOOK...) • FOLLOW UP - QUERIES, EMAILS, COMMENTS.

2. GENERIC ‘HOW TO YOUTUBE’ VIDEOS • THERE’S MILLIONS OF THEM. • I RESEARCHED AT LEAST ½ OF THEM. J • THEY’RE ALL PRETTY MUCH RIGHT…. • THERE’S NO SHORTCUTS. • YOU CAN’T CHOOSE TO ‘GO VIRAL’… OR EVEN APPEAL TO EVERYONE…. • ….INCLUDING YOUR OWN AUDIENCE

3. CONTENT IS KING • STORY IS EVERYTHING. • “CONTENT IS KING” – BILL GATES…..AND EVERYONE ELSE. • PROVIDE VALUE AT EVERY OPPORTUNITY. • CHOOSE YOUR MARKET –MINE WAS PRIMARILY CYCLING/VIRTUAL CYCLING/TECH/AUSTRALIA

• IF YOU’RE REPLICATING CONTENT. DO IT YOUR OWN WAY. BE UNIQUE.

4. YOUTUBE IS A DARK CLOUD • YOUTUBE IS A SOURCE OF INCOME. SWEET! • NOT YOUR EMPLOYER. • THERE'S NOBODY TO CALL. • THERE’S CONTRACTS…. BUT! • TAKE TAKE TAKE. THINK YOUR MUSIC IS OK? WAIT. • THINK YOUR CONTENT IS OK? WAIT.

5. MONETIZATION

• 1.7C – 2C PER VIEW HOUR. • $0.48C FOR 24HRS NON STOP VIEWING. • POLICY CAN CHANGE AT ANY TIME…. LIKE LAST WEEK. • ZERO INCOME ON VIDEOS THEY STILL COLLECT YOUR DATA FROM. • $ ANALYTICS LAGS… A LOT!

6. THE NUMBERS - VIEWS • JUST UNDER 500,000 VIEWS IN 90 DAYS. • 1,768,361 WATCHED MINUTES = 3 YEARS 129 DAYS. • PEAK 10,000+ VIEWS PER DAY.

6. THE NUMBERS – VIEWS

CONT.

VIEWS

600000

500000

400000

300000

200000

100000

0 Chan 1

Chan 2

Chan 3

Chan 4

Chan 5

GPLama

7. THE NUMBERS - SUBSCRIBERS • 267 -> 6600 IN 90 DAYS. • BIGGEST BOOSTS… • PEER COMPARISON.

Subs 7000

6000

5000

4000

3000

2000

1000

0 Chan 1

Chan 2

Chan 3

Chan 4

Chan 5

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8. THE NUMBERS – CORPORATE

• THEY’RE JUST NOT IN THE GAME. • YET.

Subscribers

7000

6000 5000 4000 3000 2000 1000 0 Stages Cycling

Quarq

RIDE Media

Wahoo

CycleOps

Tacx

TrainerRoad

Zwift

Elite

GPLama

8. THE NUMBERS – CORPORATE

• SOME ARE IN THE GAME. ALL IN! • GLOBAL CYCLING NETWORK – GCN. • 860,000 SUBSCRIBERS. • 14 PEOPLE TO EUROBIKE….!! • PERSONAL IDENTITY… LOST?

CONT.

9. WAS THE THREE MONTHS A SUCCESS? • INITIAL GOAL WISE. YES. • 1 VIEW PER MINUTE GOAL FAR EXCEEDED. X48 AT THE PEAK! • GROWTH AND REACH AROUND DOUBLE WHAT I EXPECTED. • VIDEO MONETIZATION - NO SUCCESS. • $1+ A DAY TO SUSTAIN. EQUATES TO +50HRS WATCH TIME A DAY GROWTH. • AVERAGED $8.80/DAY.

10. WHAT NOW? • CHANNEL CONTINUES TO HAVE 4,000-5,000 VIEWS PER DAY. • EVERGREEN / RELEVANT CONTENT… BUT IT’LL FADE. • UPLOAD ON A SEMI-REGULAR BASIS. • OPPORTUNITY OUTSIDE THE YOUTUBE PLATFORM.

11. QUESTIONS

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