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Review The store is a battleground for new contests over privacy and individual autonomy. This fact-filled book performs a genuine public service and should put every shopper on high alert.' Shoshana Zuboff, Harvard Business School (Shoshana Zuboff)Turow shines light on extremely provocative and important questions about the balance between personalization and privacy in the new, technologyfueled retail world. A great read for any retailer, brand marketer, or shopper.Ethan Goodman, SVP, Shopper Experience, The Mars Agency (Ethan Goodman)A revelatory look at the new forms of surveillance in the seemingly mundane world of brick-and-mortar stores. We are indebted to Turow for teasing out the privacy implications of our everyday shopping experiences.Ira Rubinstein, New York University School of Law (Ira Rubinstein)Turow deftly triangulates an imminent retail future, for better or worse. The aisles have eyes
indeed. But given consumer-empowering mobile technology, so will we. Mike Boland, Chief Analyst, BIA/Kelsey (Mike Boland)'A mustread to understand the opaque, pervasive world of data-driven marketing. Turow masterfully uncovers and explains the staggering efforts of retailers to stratify consumers socially and economically.' Joel R. Reidenberg, co-author of Data Privacy Law (Joel Reidenberg)Revealing . . . Most retailers . . . hope future generations will simply accept surveillance and tracking as part of the American shopping experience. Valuable reading for shoppers and retailers alike.Kirkus Reviews (Kirkus Reviews)Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.Publishers Weekly (Publishers Weekly) Read more Book Description Most Americans move through stores unaware of the beacons, lighting, sound signals, bar codes, and purchase histories that retailers use to track them and to decide how to treat them. In this timely and eye-opening call to attention, media expert Joseph Turow details this unfolding shopping revolution and assesses its repercussions. Read more See all Editorial Reviews
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